The Barnyard Brand Book

7/29/2019 The Barnyard Brand Book

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The

BARNYARD

Barbeque Burgers Wings

Brand Guidelines

and

Visual Identity

Created by David J


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Inside5 Our Mission

7 Our Story

10 Logo

11 Font

12 Tiles

13 Colors

14 Textures

15-17 Lockups

18-20 Implementation

21 Ino


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Our MissionWere dedicated to outstanding ood, service, and

atmosphere. Every person should eel comortable

coming in and every person should eel satised when

they leave.


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Our StoryThe Barnyard is a restaurant and bar located in the

heart o Burien, Washington. We were established in

2013 to solve 2 problems in Burien. First, a serious lack

o welcoming, amily riendly eateries in the area. And

second, a serious lack in the area o wings, burgers, and

barbeque done well and served with the respect they

deserve.

Were not only a place or amilies to go or a relaxed

meal, but were a destination or anyone who wants to

have an amazing small private event.

We believe that i the community gi ves us their business

we should give them more then just our ood and service.

For that reason we sponsor local sports and participate

in local chamber o commerce.

Were looking orward to being part o this communityor a long time!


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Our Visual Identity


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The Barnyard | Brand Guidelines and Visual Identity The Barnyard | Brand Guidelines and Visual Identity

BARNYARDThe

- Height of e counter = Space between words

- Height of B counter = Padding around words in block.

ur logo is an integral part o our

sual identity. It needs to be highly

sible, easily readable and express our

rsonality.

ur logos typeace is Maiden Orange

egular. The relationship o the letter

zes remain constant to each other.

he is the height o the B in

arnyard.

he distance between The and

arnyard is the same as the height o

e lowercase e counter.

he preerred presentation has the

gotype reversed out o a solid box.

both the block presentation and the

blocked presentation, there should

a B counters distance around the

go.

In our communications we use

typeaces and an assortment o

weights.

For our logo and headlines weMaiden Orange. Its an open ty

available online and or use on

as a webont.

http://www.ontsquirrel.com/

maiden-orange

For body text, line items, parag

and the like we use the typeac

This is also an open typeace a

online and or use on the web

webonts. These typeaces are

contrast when used together.

http://www.ontsquirrel.com/

lato?q=Lato

BARNYARDThe

Maiden Orange Regular

A B C D E F G H I J K L MN O P Q R S T U V W X Y Z

a b c d e f g h i j k l m no p q r s t u v w x y z

A B C D E F G H I JK L M N O P Q R S

T U V W X Y Z

a b c d e g h i j

k l m n o p q r s

t u v w x y z

A B C D E F G H I J

K L M N O P Q R ST U V W X Y Z

a b c d e f g h i j

k l m n o p q r s

t u v w x y z

A B C D E F G H I J

K L M N O P Q R S

T U V W X Y Z

a b c d e f g h i j

k l m n o p q r s

t u v w x y z

Lato Regular

Lato Light

Lato Bold

Our Logo Our Font


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he other main component o our

sual identity is the square tiles. The

es are used in our primary logo

ckup to call out our 3 specialties.

he preerred vertical lockup has the

es on top and the logotype below.

he space between the tiles should

the width o the ascenders on

arnyard in the logotype.

hen the Barbeque, Burger and Wings

es are shown together they should

way be in that order.

he preerred horizontal lockup has

e logotype on the right side and the

es to the let.

ther variations o the tiles and logo

ckup can be ound on page ## o this

ide.

Our brand is based on 4 prima

Black, Pink, Brown, and Red.

These are the colors used in th

They should also be used to bucommunications in conjunctio

out tectures and onts.

Tiles Colors

The

BARNYARD


The

BARNYARD B ar be que B ur ge r W in gs


PMS 186

CMYK: 0,100,75,4

RBG: 198,12,48

Hex: C60C30

PMS 1605

CMYK: 7,72,100,32

RBG: 162,80,34

Hex: A25022

PMS 183

CMYK: 0,47,15,0

RBG: 250,147,171

Hex: FA93AB

Rich Black

CMYK:75,75,75,100

RBG: 0,0,0

Hex: 1E1E1E


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hese textures help to give the our

and some depth and personality.

hey can be manipulated to create

ique layouts.

he rst texture is a dark wood. This

minds o brunt wood and charcoal.

his image can be tiled to create as

rge a eld as needed.

he second texture is fames. We

ovide fames on both black and

hite backgrounds to give the most

rsatility.

he last texture is smoke. Also

ovided on black and white

ckgrounds.

These are the lockups that can

ound or download on our bra

We have supplied both preer

secondary versions.

Preerred

Preerred

Preerred

Secondary

Secondary

Secondary

Textures Lockups

The

BARNYARD B ar be qu e Bu rg er W in gs

The

BARNYARDB ar be qu e B ur ge rs W in gs

TheBARNYARD

B ar be qu e B ur ge rs W in gs

The

BARNYARD

B arb eq ue Bu rg ers Wi ng s

TheBARNYARD

Barbeque

Burgers

Wings

TheBARNYARD

Barbeque

Burgers

Wings


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ur tiles and logo lockups can be used

any o our brand colors. Shown are

ose versions.

We have some alternate versi

our tiles that call out one o ou

types.

Lockups(Cont.)

TheBARNYARD

B arb eq ue Bu rg er s Wi ng s

TheBARNYARD

Ba rb eq ue Bur ge rs Wi ng s

The

BARNYARD

B arb eq ue Bu rg er s Wi ng s

The

BARNYARD

Ba rb eq ue Bur ge rs Wi ng s

The

BARNYARD

The

BARNYARD

Lockups(Cont.)

arbequThe

BARNYARD


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irts or sta and sale to patrons Website and App samples

Samples Samples

TheBARNYARD

Barnyard Crew TheBARNYARD

Barbeque

Burgers

Wings

The

BARNYARD

TheBARNYARD

Barbeque

Burgers

Wings


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The Barnyard | Brand Guidelines and Visual Identity

enu All the assets in this book wou

available on our website i we

act a real company.

There is a live website or The at davidgjames.com/thebarny

I you are interested in speaki

David about anything, eel re

him at [email protected]

www.davidgjames.com

Samples

The Barnyard | Brand Guidelines and Visual Identity

Info

Sides Kiddos Meals

Monday-Thursday: 11:00AM -12:00AM

Friday-Sunday: 11:00AM -2:00AM

580SW 152ndSt,Burien, WA |1-800-555-5555

@TheBarnyard| www.BarnyardBurien.com

Starters

Wings

Salads

Barbeque

FriedPickles 7.00Wetakeour homemadepickles,beerbatter,anddeepfry them.

Tots 7.00RussettpotatoescombinedwithCheddar,Parmasan,andGoudathendeepfried.

Mozzarella Balls 6.00RussettpotatoescombinedwithCheddar,Parmasan,andGoudathendeepfried.

The Cobb 6.00Romainelettucetoppedwith bacon,tomato,blackolives,avocado,hardboiledegg,bluecheesecrumbles.Addgrilledchicken for 1.50.

TheVegi Cobb 5.00Romainelettucewith tomato,avocado,blackolives, Smokey MapleBacon Tempeh,GardeinsChickenScallopini,

The Wedge 5.00Iceberglettuce,bacon crumbles,tomatoes,redonions,bluecheesecrumbles,andporkrinds

Ceaser 5.00Itsa Ceaser.

THESaladBarAll you caneat 12.00Onetrip 5.00

Order your wingsby thepound.Wingsvary in sizeso wewantto makesure you getthesameamountoffoodevery timeyou comein.Thereare usually 7-10wingsper pound.Onesauceper poundplease.Our wingflavorsbelowarelistedfrom mildto mostlikelyunbearable.

8.00per pound

JalepaoPoppers 7.00Wehandstuffour Jalepaoswith creamcheese,addsomepanko breadcrumbsanddeepfry them.

OnionRings 7.00Panko breadingon thesweetestonionswecouldfind.

PorkRinds 6.00Thecrunchestthingyoull putin yourmouth all year.Pig skin deepfriedandseasonedto perfection.

Nachos 5.00Tortillachipstoppedwith Cheddar cheese,blackolives,green onions,andtomatoesthen madeall melty.Scoopsof guacamoleandsour cream on top.Letusknowif youwantjalepanoes(free)Addchickenfor$1.00Addpulledpork$1.00

Naked-No Sauce.Justfeatherlesschicken.Teriyaki -A sweet classic teriyaki sauce.CilantroLime -Classic south american flavors.ClassicFried Chicken -Good olddown south friedchicken....wings.

Crispy corn meal breading.

MildBuffalo -Smooth buttery buffalo saucewith alittlebitof heat.Barbeque-A mildtangy molassesbarbequesauce.Thai Peanut -A creamy peanutsaucewith abitofheatGarlicGinger -A wonderful combination.ClassicBuffalo -The perfectly balancedbu ffalo sauce.SpicyBarbeque -ThisbarbequesaucehassomebiteGeneral Tso -Thissauceisgonnahang aroundalittlewhileafter it

kicksyou in themouth.

Hot Buffalo -Thisisa hotchicken wing.Ifyou likehotbuffalo flavoredwings,thisis theonefor you.

TheBarn Burner-Thiswingsaredesignedto be painful.They wontkill you,butwerecommend extradressing,sour cream,or milkwhen you order these.

Weservethe sauceandtheside causewedontknowwhatkind ofsauceyou like.Wehavea fewoptions to choosefrom.When you order somebarbequewell giveyou arackof saucesso you can try themall.Servedwith asideof your choice.

St.Louis PorkRibsWeuseour rubandlowcook thesefor acoupledays.

Full Rack 15.00HalfRack 8.00

Servedwith asideof your choiceanddrink.

Hot Dog 6.00

Corn Dog 6.00

Grilled Cheese 6.00

2sliders 6.00

HalfPound Wings 6.00

Cole Slaw 3.00

Fries 3.00

G re en s ( sa ut ee d) 2 .0 0

Macaroni Salad 3.00

PotatoChips 1.50

SteamedVeggies 3.00

Chopped Pork 8.00SandwichWebarbequetheloveoutof aPorkShoulder.Then weshredandchopit up,slapison abun andgiveit to you.

SlicedBrisket 8.00SandwichOur housesmokedbrisketon aroll.

BurgersAll ofour burgersare 1/3poundall100% USDA Primebeefpattysandservedwith asideof your choice.

The Plain 7.00Lettuce,onions,picklesandtomatoes.Well letyou addthesaucesyou want.AddBacon1.00AddCheese1.00 (cheddar,american,swiss,pepperjack,provolone)

TheDelux 9.00Lettuce,onions,picklesandtomatoes.butdoubleupthepatties.AddBacon1.00AddCheese1.00 (cheddar,american,swiss,pepperjack,provolone)

The Blue Burger 9.00Lettuce,onions,bluecheesecrumbles.

Swiss Onion 9.00GrilledOnions,swisscheese

BBQ Burger 9.00Our Tangy Barbequesauce,lettuce,onions,picklesandtomatoes.

The Hawaiian 9.00Pineapple,sweetglaze,shreddedpork.

Sliders 12.00aplateof 3mini burgers,all thesameor all different.Letusknow.


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See The Barnyard Website atDavidgjames.com/thebarnyard

Concept, Design, and Layoutby David James206-276-0476

[email protected]

The Barnyard Brand Book

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