The Barbary Macaque Jake Taylor And Reggie [“steven”] Swoverland.
The Barbary
description
Transcript of The Barbary
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The BarbaryDani Masi, Mike Lucci, Bridget
Naughton and Andrew Feldt
+Content Recap Social Media Report Strategy and Positioning Tactics and Success Metrics Information Architecture Wireframes Creative Big Idea Moodboards Creative Execution Conclusion
+Current Situation Brand Overview
The Barbary, started in 2008 by John RDN, is located in the Fishtown area of Philadelphia
During the day, The Barbary serves food and drinks. At 10pm themed parties begin
The bar consists of 3 floors, all with a different theme and dance floor
The Barbary is a hot, underground spot
Brand’s Online Challenges There is a lack of awareness of The Barbary online There is no actual website
thebarbary.org takes the user to a one-page blog
+The Before…
No actual website
Blogspot Seldom updated One page
No visual interest
No dynamic elements
+Meet Our Personas…
SuzanneStudent
ZooeyPost-grad
AlexCreative Young
ProfessionalOnline Behavior:
Browses events of Facebook and Philly.com
Doesn’t have a smartphone, so doesn’t get quick email
updates
Favorite websites: Philly.com, Twitter.com,
NYTimes.com
Online Behavior:Has a personal blog
Uses Foursquare and Twitter to check out local events
Favorite websites: Flickr.com,
StumbleUpon.com, UrbanOutfitters.com
Online Behavior:Reads venue reviews on Yelp!
Active Foursquare userOwns a Macbook and is tech
savvy
Favorite websites: Yelp.com, Myspace.com,
modernrock.com
+Social Media Report Yelp!
100 Reviews; 82 were positive, 4 were negative, 12 were neutral Popular tags : photobooth, hip-hop, hipster, dancing, DJ, crowd, sweaty
Foursquare 1154 users, with 3969 check-ins Popular tags: photobooth, smarm, music, hipsters, dance, bar, karaoke
Flickr Barbary Philly yields 1,491 results Barbary Philadelphia yields 3,056 results
Memorable Quotes “Go here to shake your ass with a bunch of 20-something hipsters who
love PBR. It’s dark, loud and completely awesome.” – Carrie E., Foursquare
“My favorite secret addition was the photobooth in the side room.” – Yelp!
+Position and Strategy
Position The Barbary is a local, "hipstery" dive bar that is affordable,
unique and a place where you can be whoever you want to be.
Strategy Create a dynamic and exciting website with interactive
elements that allow users to interactive with both The Barbary and each other.
+Tactics and Success Metrics Tactics
Videos and Photos from the music scene Ticketing application Event Calendar Increase number of users following The Barbary on social
media sites Create a blog network to start conversations
Success Metrics Increased attendance at events Increased social media activity Monitor and track SEO levels of Barbary search terms
compared to competitors
+Information Architecture
+Homepage Wireframe
+Sublevel Wireframe (Blog)
+Creative Big IdeaIt’s like ‘Cheers,’ but cooler.
The Barbary is not just a bar. It’s a way of life. Every night is something new and exciting, but it still has
the comfort of your go-to-hangout.
+Moodboard #1
Concept: “Everybody
knows your name”
Chill, laidback Don’t have to
try to be anything you’re not
+Homepage Comp #1
+Moodboard #2
Concept: Let loose Socialize Forget your
worries and have fun
+Homepage Comp #2
+Sublevel Comp (Blog)
+Interactive Tactic
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Thank you! Any questions?