CASE STUDYBALVENIE TRAVEL RETAIL

PROJECTOVERVIEW

CLIENT

Balvenie

PRODUCT

Balvenie Fifty Limited Edition

LOCATIONS

Premium retail sites in key International

whisky markets.

BRIEF

To design and build bespoke podiums

for the Balvenie Fifty Limited Edition

THEOBJECTIVE

The aim with this project was to create

a showcase for the product that em-

bodied the heritage behind the brand,

and the career of the renowned Bal-

venie Malt Master for whom this rare

bottling is a celebration of.

THESOLUTION

We designed a series of bespoke

podiums that incorporated the use of

various luxury materials.

Complimenting the unique product

the design utilises custom brasswork,

leather, and moulded glass commis-

sioned from local craftsmen.

Each podium houses a single bottle.

RESULTS

The first of the 14 units was launched

in Singapore with the remainder

launching in further premium retail

sites over the weeks following the

event.

OUR COMPANY

COMPANY NAME

Sheridan&Co

WEBSITE

www.sheridanandco.com

ADDRESS & NUMBERS

Head Office

+44 (0)1858 468 000Market Harborough

Riverside

Market Harborough

Leicestershire

LE16 7PT

UK

London

+44 (0)20 7486 749910A Blandford Street

London

W1U 4AZ

UK

New York

+1 212 625 166684 Wooster Street

Suite 703

NY, NY 10012

USA

COMPANY REGISTRATION

NUMBER

1720277

TYPE OF ORGANISATION

Privately owned company

TYPE OF ORGANISATION

Michael Sheridan: CEO & Founder

Julien Sheridan: Sales &

Communication Director

John Dupuis: President-

US Market

OFFICE LOCATIONS

Sheridan&Co has offices in

London and New York with an

affiliate office in Shanghai.

HQ, logistics and manufacturing

sites are located in Market

Harborough.

NUMBER OF EMPLOYEES

80 worldwide