The Aviation API Economy: More than SWIM and Waterfall
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Transcript of The Aviation API Economy: More than SWIM and Waterfall
www.snowflakesoftware.com
API Economy
• Amazon– AWS revenue was 8% of total revenue
– AWS contributed 71% of total operating income
• Half of Salesforce.com revenue from APIs
www.snowflakesoftware.com
• Fast growing business delivering on-premise and cloud-
based aviation data management solutions
• Privately owned with 45 staff
• Offices in
– Southampton, UK (since 2001)
– Washington DC (since 2013)
– Abu Dhabi, UAE (late 2017)
www.snowflakesoftware.com
Laminar Data PlatformFirst commercial platform dedicated to managing flight, weather and aeronautical
data to support real-time operational applications
www.snowflakesoftware.com
API Economy
• Amazon– AWS revenue was 8% of total revenue
– AWS contributed 71% of total operating income
• Half of Salesforce.com revenue from APIs
www.snowflakesoftware.com
API Economy – Value Chain
Business Assets
Web APIs Developers Apps End Users
Exposable Data and IPR
APIs providing commercial
access to the assets Community of
devs use APIs to build apps
Use backend services via
APIs
Exploit great apps
www.snowflakesoftware.com
Laminar Platform Deployment Options
Our Data, We
Run It
Your Data, We
Run It
Your Data, You
Run It
Laminar Data Hub
(Data as a Service)
Laminar Data Private Cloud
(Platform as a Service)
Laminar Data Appliance
(On Premise)
1 2 3
www.snowflakesoftware.com
Non-aviation
Feedback
• SOAP? Is that still used?
• XML? You’re kidding right?
• SWIM – what’s that?!
• Where’s the SDK?
• GeoJSON
• Simpler & Faster… Please!
www.snowflakesoftware.com
Different Cultures and ValuesAgile Values
• Individuals and interactions over
processes and tools
• Working software over
comprehensive documentation
• Customer collaboration over
contract negotiation
• Responding to change over
following a plan
That is, while there is value in the
items on the right, we value the items
on the left more.
Waterfall Values
• Processes and tools help us avoid
costly mistakes
• Documentation provides
transparency and accountability
• Well defined contracts provide
clear division of responsibility
• Detailed planning optimises the use
of resources
www.snowflakesoftware.com
Bridging the Gap• Conference theme – “create the right
culture”
• Drive change– People
– Processes (procurement)
– Technology
• We need to explore – permit failure– Be Agile
– Be open to new ideas
– Allow people to innovate – create the climate