The Art Of Why Wai Final

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Peter Berthagen

Why?

It’s all about you,

and yet,

not at all about you…


Peter Berthagen

[wai]

It’s about purpose

It’s about cause

It’s about belief


Peter Berthagen

(Source Golden Circle: Simon Sinek)


Peter Berthagen

What – is about what you do

How – is about how you do it

Why – is about why you do what

you do

Do you know them all?

In what order do you act?

Which comes first?


Peter Berthagen

Why do you do what you do?

What are your beliefs?

Do you know?


Peter Berthagen

People don’t buy what you do.

People buy why you do it!

Why do you do what you do?


Peter Berthagen

What do you do?

What you do is a proof of what

you believe.

Whether you know it or not,

you reveal your beliefs with

what you do.


Peter Berthagen

Does your customer believe

what you believe?

If not, do you think they will

trust you?


Peter Berthagen

Trust is built on common

beliefs.

Does your customer

understand what you believe?

Can you make them believe

what you believe?


Peter Berthagen

Trust is a critical success factor

in customer relations.

No trust = no business.


Peter Berthagen

But what you believe must be

of value for the customer.

Your job is to make your

customer see that!

…so that they also believe what

you believe.


Peter Berthagen

Do you trust yourself?

If you do, what do you believe

you can do for your customer?


Peter Berthagen

Do you believe you can make

your customer’s business

better?


Peter Berthagen

Those opportunities you

believe in – are those you can

make your customer believe in.

If they have a value for the

customer…

…because it’s not about you;

it’s about your customer.


Peter Berthagen

…and it’s about trust.


Peter Berthagen

Your communication matters!

The things you say and do

say something about who you

are and what you believe.

You have to say and do the

things you actually believe in!

Be yourself, be authentic!


Peter Berthagen

Understanding people is key…

how can you otherwise build

trust?

Human interaction is therefore

a must.

If I believe what you believe,

we will form a bond…

…and trust can emerge.


Peter Berthagen

If I trust you I will do business

with you!

Therefore you need a why!

A why that is of value to me…


Peter Berthagen

If you believe in it – I might

also believe in it…

If it is true, and if I trust you!


Peter Berthagen

[wai]

You decide!

The Art Of Why Wai Final

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