The Art of Storytelling
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Transcript of The Art of Storytelling
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The art of storytelling.
Presented 07.23.13
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WHY STORIES?
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Stories give meaning and context to what would otherwise be a collection of easily forgettable facts.
A story, if broken down into the simplest form is a
connection of cause and effect. And that is exactly how we think.
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Great stories invoke the imagination to the point that listeners begin to own them
almost as much as the teller.
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If you examine great stories throughout history,
you will inevitably find a protagonist who digs deeper, works with scarce resources, makes difficult decisions, takes action despite risks,
and ultimately discovers the truth.
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WHAT SHOULD BE IN YOUR PITCH DECK?
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WHAT’S THE PROBLEM YOU’RE SOLVING?
WHO’S THE CUSTOMER?
HOW ARE YOU GOING TO SELL/MARKET IT?
WHAT’S THE MARKET OPPORTUNITY?
WHO IS YOUR COMPETITION?
HOW DO YOU MAKE MONEY?
WHO’S ON YOUR TEAM?
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THINGS TO KEEP IN MIND
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YOU ARE THE PROTAGONIST
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BALANCE THE INTELLECTUAL WITH
THE EMOTIONAL
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YOUR STORY SHOULD EXPRESS HOW AND WHY LIFE CHANGES BECAUSE
OF YOUR IDEA
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BIG VISUALS, FEW WORDS
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SHOW ME A DEMO
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CHECK YOUR JARGON AT THE DOOR
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OWN YOUR MATERIAL
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Q + A
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Thank you!