Storytelling Techniques: The Art of Storytelling in a Digital Age
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Transcript of Storytelling Techniques: The Art of Storytelling in a Digital Age
[email protected] 512-971-5049 (text first)
“The Hollywood STORY FORMULA!
SELLS ProductsBRANDS and YOU!
that
HOW TO CREATEGRIPPING STORIES
THAT PEOPLE JUST CAN’TGET enough of
[email protected] 512-971-5049 (text first)
Digital MarketerCo-Founder
Native CommerceCo-Founder
Digital RetailersAssociationCo-Founder
• Copywriter • Investor • Advisor • Story Teller
• Singer • Fisherman • Foodie • B0urbon Lover
Broca's & Wernicke's
area
RECALL &Inclusion
how our brain processes stories
Insula Area & frontal cortex
[email protected] 512-971-5049 (text first)
“WHERE WERE YOU ON JUNE 17TH 2001”
[email protected] 512-971-5049 (text first)
“65% of All conversations are stories & gossip”
[email protected] 512-971-5049 (text first)
“WHAT SETS THE SCENE?”• Color • Season • Time • Texture • Geography • Mood
• Loud/Quite • Light / Dark • Hot / Cold • Awkward • Pressure • Mindset
Start
inciting incident
obstacle
villan
climax (OBSTICAL OVERCOME)
tension rises
establish routine
worse
impossible
minor victory
worse
sidekickrelief
lesson learned
better than BEFORE
villan looses
get the girl
love interest
THE STORY FORMULA
Start
inciting incident
obstacle
villan
climax (OBSTICLE OVERCOME)
tension rises
establish routine
worse
impossible
minor victory
worse
sidekickrelief
lesson learned
better than normal
villan looses
get the girl
love interest
THE STORY FORMULA
Start
inciting incident
obstacle
villan
climax (OBSTICLE OVERCOME)
tension rises
establish routine
worse
impossible
minor victory
worse
sidekickrelief
lesson learned
better than normal
villan looses
get the girl
love interest
THE STORY FORMULA
Start
inciting incident
obstacle
villan
climax (OBSTICLE OVERCOME)
tension rises
establish routine
worse
impossible
minor victory
worse
sidekickrelief
lesson learned
better than normal
villan looses
get the girl
love interest
THE STORY FORMULA
[email protected] 512-971-5049 (text first)
“now I can tell a story, so what?”
[email protected] 512-971-5049 (text first)
“how to uses your new powers”• develop deeper relationships fast • raise money for your projects • bring life to your company • humanize your products & services • write sales letters & video scripts • make sales in person
[email protected] 512-971-5049 (text first)
“watch 10 movies with the screenplay
on your lap!”scriptologist.com
text me your name and email for my slides
[email protected] 512-971-5049 (text first)
TOO MUCH? HAVE IT ALL…DONE FOR YOU!
GO BY OUR BOOTH NOWAND CONTACT US
[email protected] 512-971-5049 (text first)