The art of observation coffee shops
Transcript of The art of observation coffee shops
The art of observationCoffee shops in Australia
Coffee Shop 1• Smelly as he just cleaned the
floor• Food is fresh but there is
something unhygienic about food bar & preparation
• Focused on existing customers• Interested in making money but
don’t want to spend time thinking about it
• Register at front of shop and doesn’t keep people in shop
• Crappy environment e.g. music, interior
The art of observationCoffee shops in Australia
Coffee Shop 2• Clean• Just focused on coffee• Cramped with poor seating area• ‘It’s all about me’ attitude• Not inviting• High traffic area but doesn’t
leverage the location• Bad signage• Crappy coffee• Not interested in existing clients
The art of observationCoffee shops in Australia
Coffee Shop 3• Clean• Just focused on high margin
meals• Cramped with poor seating area• No repoire with clients• Average signage• High traffic area but doesn’t
leverage the location• Bad signage• Crappy coffee• Only shop that sells wine
The art of observationCoffee shops in Australia
Coffee Shop 4• Clean• Fresh food with a country theme• Low turnover• Don’t know how they make
money• A lot of staff• Friendly• Relaxed atmosphere
The art of observationCoffee shops in Australia
Coffee Shop 5• It’s all about me• No customers during day –
heaps in morning• Organic theme with stories on
walls• Dark• Don’t know how they make
money• No seating – have to stand in
courtyard• No food, it’s all about high
turnover of coffee• 6 staff