The Art of Business Planning: by David Solomon 5 2013
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Transcript of The Art of Business Planning: by David Solomon 5 2013
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The Art of Business Planning, By: David Solomon
SOLOMONCAPITAL
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SOLOMONCAPITAL is a leading Israeli based Investment House, providing investment banking as well as corporate finance services that include; Fundraising, M&A, Financial Restructuring and Business Strategic Consulting to Israeli, and International companies.
David Solomon Group CEO
With over 20 years of experience, David Solomon, is one of Israel's leading experts in the field of Corporate Finance. David, is the former Managing Partner of Cukierman & Co. Consulting Ltd, the founder and the CEO of B-PLAN, 4HIGHTECH [Investment Bank], and Micromedic Technologies [Listed on the Tel Aviv Stock Exchange].
Mr. Solomon has worked with high profile clients in the global market such as IBM, Scitex, Bezeq, Bank Discount, Bank Hapoalim, Bank Leumi, Israel Airospace Industries [IAI], QUALCOMM, Dor Energy, RAPAK and others.
Mr. Solomon lectures in Courses in academic and other institutes. David is the author of various books including: "From Seed to IPO", "Business Planning in the Post Bubble Era", and "Biomedical - from Research to Market, The Business Challenge". He has successfully worked with dozens of emerging companies and is accredited with over a hundred winning business plans
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David Solomon Books : [Sold out]
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The Art of Business Planning
Presentation
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“Do not ask who ever reads business plans… ask who should read a business plan”
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Start with The Reality Check
The Reality Test
The Competitive Test
The Value Test
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The BusinessExecutive
SummaryThe Plans
FinancialProjection
The Business Plan :The Basic
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The Business Plan
• Executive Summary• The Business Profile• The Products/Services• The Market • Marketing Strategy• Operational R&D Plan• Financial Projections
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Value Proposition
“What the business thinks it produces is not of first importance, what the customer thinks he is buying, what he considers value, is decisive. And what the customer buys and considers value, is never a product. It is always utility, that is what a product does
for him.”
economic
ease of use
quality of lifeclinical efficacy
price
Benefit Values by Customer
Administration Clinician PatientValue Proposition
• For Patients: improving esthetics results and providing better fitting of the bridge.
• For Dentists: patient satisfaction and encouragement for more dentists to perform dental bridges
Value Proposition
• For Patients: improving esthetics results and providing better fitting of the bridge.
• For Dentists: patient satisfaction and encouragement for more dentists to perform dental bridges
SAMPLE
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Final Development stage
• The reader• Tumor Biomarker Panel [Early Detection]• Cardiac Biomarker Panel [Acute Care]
RUO Market
• Early Adaptors [Researcher]
• Trials and Data Collection• FDA/CE-Approval Target Market :
Bioresearch Lab : Worldwide –About 60,000,US about 25,000 Bioresearch Lab]
Healthcare Market
• Tumor Panel [Early Detection]• Cardiac Panel [Acute Care] Target Market :
• Hospitals :Worldwide - About 17,000 hospitals , US about 795 hospitals.
• Tests : 300-500 million tests per annum]
2011 2012 2013 2014
Time
HealthcareMarket
RUO Market
$$$ SAMPLE
Roadmap
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ABC TECH
SAMPLE
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The Product & Technology
• The Product Description• Who need it ? Why ? How desperate? ”• Competitive & Positioning Analysis• Product Policy
While great devices are invented in the Lab great products are invented in the Market
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The Basic Financial Projections
• Projected P&L• Sales Plan• Sensitivity analysis
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SAMPLE
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FACT!:Main Causes for Unsuccessful Fundraising are:
Lack of clear STRATEGYPoor PREPARATION -
Broken COMMUNICATIONBAD LUCK…
Contact me today for :
BUSINESS PLAN - FIRM VALUATION - FUNDRAISING - M&[email protected]
