Bing Ads Features Onesheeter - UK
2
Bing Ads Targeting Where smart search solutions lead to better results Discover the tools and tricks of Bing Ads to empower your search advertising “Our Bing Ads account manager is always making sure Stellar Search is up to date with changes, new products and ideas, helping it to understand all the metrics and implications involved with our activity. In fact, this level of support was one of the key reasons for us increasing spend on Bing Ads this year.” Call Extensions Connect searchers to your business with a clickable phone number. Potential customers are just a tap away from speaking to you. App Extensions Do you have an app? Promote it to increase user engagement and drive more sales. Plus, track installs and clicks as part of the detailed reporting. Callout Extensions Keep your latest initiatives in the spotlight. Add extra text to your search ads to highlight key features that make your business unique. Location Extensions Drive foot traffic, not just web traffic, by displaying your business address, a phone number and a directions link in your ads. Review Extensions Give customers one more reason to click on your ads. Build consumer confidence in your business by highlighting trusted third-party reviews in your search ads. Sitelink Extensions Get more clicks with more links in your ads, and highlight products, specials or services so searchers can go directly to pages they’re interested in. Add even more detail with Enhanced Sitelinks. Ad Extensions John Ashton Search Manager | notonthehighstreet.com Location Targeting Make the most of your budgets by targeting searchers in selected cities, states, metro areas and postal codes or within a specified radius. Universal Event Tracking Save time and improve your investments by tracking conversion rates, duration of site visits, pages per visit and other custom goals. Demographic Targeting Get quality conversions by serving more relevant ads to your audience. Target and adjust bids based on age and gender. Device Targeting Control when, where and on what device your ads connect with customers based on what’s best for your business. Remarketing in Paid Search Optimise your ads, bids and keywords for high-value customers, like those who visited your homepage or abandoned a shopping cart. Bing Shopping Campaigns Manage Product Ads more easily to get more targeting control and deeper performance insights.
Transcript of Bing Ads Features Onesheeter - UK
Bing Ads
Targeting
Where smart search solutions lead to better results
Discover the tools and tricks of Bing Ads to empower your search advertising
“Our Bing Ads account manager is always making sure Stellar Search is up to date with changes, new products and ideas, helping it to understand all the metrics and implications involved with our activity. In fact, this level of support was one of the key reasons for us increasing spend on Bing Ads this year.”
Call ExtensionsConnect searchers to your business with a clickable phone number. Potential customers are just a tap away from speaking to you.
App ExtensionsDo you have an app? Promote it to increase user engagement and drive more sales. Plus, track installs and clicks as part of the detailed reporting.
Callout ExtensionsKeep your latest initiatives in the spotlight. Add extra text to your search ads to highlight key features that make your business unique.
Location ExtensionsDrive foot traffic, not just web traffic, by displaying your business address, a phone number and a directions link in your ads.
Review ExtensionsGive customers one more reason to click on your ads. Build consumer confidence in your business by highlighting trusted third-party reviews in your search ads.
Sitelink ExtensionsGet more clicks with more links in your ads, and highlight products, specials or services so searchers can go directly to pages they’re interested in. Add even more detail with Enhanced Sitelinks.
Ad Extensions
John AshtonSearch Manager | notonthehighstreet.com
Location TargetingMake the most of your budgets by targeting searchers in selected cities, states, metro areas and postal codes or within a specified radius.
Universal Event TrackingSave time and improve your investments by tracking conversion rates, duration of site visits, pages per visit and other custom goals.
Demographic TargetingGet quality conversions by serving more relevant ads to your audience. Target and adjust bids based on age and gender.
Device TargetingControl when, where and on what device your ads connect with customers based on what’s best for your business.
Remarketing in Paid SearchOptimise your ads, bids and keywords for high-value customers, like those who visited your homepage or abandoned a shopping cart.
Bing Shopping CampaignsManage Product Ads more easily to get more targeting control and deeper performance insights.
Remarketing
Universal Event Tracking
Bing Shopping Campaigns
Bing Ads App iOS & Android App
Native Ads
Sitelink Extensions
Enhanced Sitelinks
Location Extensions
Call Extensions (Mobile only + Skype-to-call US/UK)
App Extensions
Image Extensions
Callout Extensions
Review Extensions
Upgraded URLs
Expanded Text Ads
Structured Snippets
Launched
PilotP
Checklist to Success
U.S.
P P P
P
UK FR DE ES / IT / CH / AT / IE / NL / Nordics
