The Agents' Manual - Digital Survival in the Enterprise (a paradigm for Social Media and Enterprise...
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Transcript of The Agents' Manual - Digital Survival in the Enterprise (a paradigm for Social Media and Enterprise...
AGENTS
AGENTS
This is a very rough draft. Don‘t take it literally.
AGENTS Why should we do anything?
AGENTS Can we CHoose?
AGENTS Should we Care?
AGENTS
What makes a difference?
YOU.
(What else?)
AGENTS
Why?
AGENTS
Essence
That's what it is.
AGENTS
Convention
That's what it should be.
AGENTS
Context
It depends...
AGENTS None of this is true
AGENTS
This is Essence
Determination Fatalism Faith
AGENTS
This is Convention
Obedience Fear Patience
AGENTS
This is Context
Maybe Maybe not We'll See
AGENTS You can't run. You can't hide.
AGENTS But You can act.
AGENTS There is no essence without
context
AGENTS There is no
understanding without
convention
AGENTS There is no
essence without
understanding
AGENTS
This is your world
AGENTS
Naive?
But whose Else should it be?
AGENTS
May I? Should I?
Nobody cares
AGENTS
Whom do you ask?
AGENTS
Your Manager?
Managers are here to prevent and preserve
AGENTS They are the antithesis
to innovation.
AGENTS MBAs are the worst*
*Ask Seth Godin or Guy Kawasaki. Or me.
AGENTS
Your Peers?
Makes sense to ask them…
AGENTS …but to ask for
forgiveness, not for permission
AGENTS
Asking means waiting
Agents don‘t wait.
AGENTS
Agents‘ Natural Enemies
• Managers • Consultants • Patients
AGENTS
managers
we‘ve had that
AGENTS it‘s their job to manage what‘s out there
AGENTS not to change it or to innovate
AGENTS
Consultants
Consultants are the paradigmatic example of non-acting
AGENTS Consultants are euphemist borers
AGENTS
Consultants need ages to understand whereas
employees already suffer from ulcus for ages
AGENTS
Consultants take
your time
AGENTS
Patients
They live on another galaxy
AGENTS
The good news
You can be an agent.
AGENTS even if you‘re a manager
AGENTS
Why do we need Agents?
AGENTS Do you want to get things done?
AGENTS Do you want to deal with new business?
AGENTS
Who should be an Agent?
Well…
AGENTS
Whom can‘t you take from your list? Who is always there?
AGENTS
There is only You
Even if you think that others should decide – That‘s your decision…
AGENTS
Create your Eco-system
Rule your Economy
It‘s your business.
AGENTS What does it mean for an agent?
Decisions
AGENTS Actions decide
Decisions are Actions
AGENTS • Context • Essence • Convention
• „I can‘t decide that“ • „We need our managers to decide that“ • „I‘m not sure if I know that“
AGENTS
What information do you read? What do you pass on? What do you ignore?
This is power
AGENTS
Every step is a Decision
Those who take the last step
have the least choice
AGENTS
That‘s why… • Consultants are
dangerous • Managers are
poor creatures
AGENTS
Meaning
Work needs meaning
AGENTS
…Sounds Big?
The only BIG around here is the misunderstanding
AGENTS Meaning is a matter of every small step
AGENTS Actually,
You are an Idiot
If you don‘t understand everything you‘re doing you‘ll look like an idiot
AGENTS
Take Care:
You have to understand WHAT you do You don‘t necessarily have to understand WHY you do it
AGENTS
Meaning requires professionalism
Or you‘ll Just not Get it
AGENTS
Understanding
AGENTS Bullshit.
„Oh, I understand…“
AGENTS
That‘s what the consultant might say
And the Agent?
AGENTS
I don‘t understand you You don‘t understand me.
That‘s the best situation to start a conversation.
AGENTS We can work on it
(and create meaning)
Got it?
AGENTS
Meaning
needs • Essence • Context • Convention
AGENTS
Essence
What does it mean?
AGENTS
Context
For whom?
AGENTS
Convention
With which purpose, which strategy?
AGENTS
Context Essence
Convention
This is your playground
AGENTS
Agents‘ Manual
Ways to get started 8
AGENTS
What to do when you‘re pissed
Quit? Fight?
AGENTS
Agents don‘t fight against something. But for causes.
AGENTS
Doing the best you can is fun.
If you‘re pissed, Do better
AGENTS
Exaggerate, overdeliver
Should go without saying…
AGENTS
Do more.
If somebody asks for something, don‘t just do it
AGENTS
If they knew, you Failed in Pt. 1…
You can do more. More than they can ask for.
AGENTS
Ignore
Service is not always the best
AGENTS
There is no „Should“
If you can‘t do anything about it – don‘t care
AGENTS
There is no need for „maybe“, „possibly“, „uhm“…
Check it. Or come back later
AGENTS
And there is no „you better…“
Unless you say that to yourself
AGENTS
There is do.
Or don‘T
AGENTS
(Don‘t) Pretend
…too smart…
AGENTS
We pretend to do business, to be well mannered and caring.
That‘s bad.
AGENTS
There is do.
Even Worse:
Pretending to pretend
AGENTS
„I‘m not really that tasteless, bad looking, boring, greedy, uninspired person. I only look, smell, talk walk like that.“
AGENTS …kind of the worst excuse
you can come up with.
AGENTS
Meaning
Is it a matter of context?
AGENTS
Meaning means Purpose
That can be very big. Or very small
AGENTS
Meaning and Context
„Under these circumstances…“:
You‘re never wrong. But always boring.
AGENTS
Meaning and Convention
What it should be.
That causes many dependencies. Too many?
AGENTS
Meaning and Essence
What it really is.
Is there such a thing? Depends on the context. And on what it should be.
AGENTS
Purpose, Meaning, Goals
Meaning works in a frame you have to create.
AGENTS
Now
Is there any other time?
AGENTS
Here, Now, you
These are not descriptive terms. You have to work on them. You have to make them.
AGENTS
Every step is a first Step
It does not take you any further then one step. You can step back. You can change directions.
AGENTS Now is only when you say it
AGENTS There is no other way.
No other time.
And everything starts with a first step. Now.
AGENTS
(Just) do it
How come Zen wisdom turned into marketing?
AGENTS
There is no other way to find out
It‘s an old recipe.
AGENTS
Is doing everything?
Depends.
AGENTS
Don‘t loose your purpose. And It‘s Meaning.
AGENTS
Destroy yourself
Today‘s agents are tomorrow‘s blockers
AGENTS
Those who wanted the most and who achieved the most have the most at stake and try to preserve it.
Don‘t become an old fart
AGENTS
Get out of the way.
Avoid becoming what you fought against
AGENTS
Destroy yourself
Or others will do it for you
AGENTS AGENTS
AGENTS
AGENTS
A word on the donkey: Everybody has an idea about donkeys. You think of it, and you think something. But have you ever met one? Doesn‘t matter. The donkey always works.
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