THE ADVERTISING CLUB THE ADVERTISING CLUB BOMBAY BOMBAY

The Advertising Club Bombay, incorporated in the year 1954, is The Advertising Club Bombay, incorporated in the year 1954, is arguably the biggest Advertising Club of its kind in the world. And arguably the biggest Advertising Club of its kind in the world. And according to many, also the busiest. It has over 1600 members drawn according to many, also the busiest. It has over 1600 members drawn from media organizations, marketing companies, advertising agencies from media organizations, marketing companies, advertising agencies and allied professional bodies. and allied professional bodies.

The Club organizes seminars, quizzes, award ceremonies and training The Club organizes seminars, quizzes, award ceremonies and training workshops, publishes a Club magazine and hosts a comprehensive workshops, publishes a Club magazine and hosts a comprehensive website.website.

This is a Club that maintains a high level of activity and, unlike other This is a Club that maintains a high level of activity and, unlike other clubs, has no bars!clubs, has no bars!

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A WORLD ABOUT A WORLD ABOUT THE ADVERTISING CLUB BOMBAYTHE ADVERTISING CLUB BOMBAY : :

To help raise the professional standards of the To help raise the professional standards of the Indian Advertising Industry”, and the Club Indian Advertising Industry”, and the Club attempts to do this through awards, seminars, attempts to do this through awards, seminars, meetings and more.meetings and more.

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WHAT IS THE ENDEAVOUR OF WHAT IS THE ENDEAVOUR OF THE ADVERTISING CLUB BOMBAYTHE ADVERTISING CLUB BOMBAY : :

Media Buying Agencies Media Buying Agencies Advertising Agencies Advertising Agencies ClientsClients Media OwnersMedia Owners

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WHO ARE THE CONSTITUENTS OF ARE THE CONSTITUENTS OF THE ADVERTISING CLUB BOMBAYTHE ADVERTISING CLUB BOMBAY : :

Facilitate the success of our constituents by co-creating Facilitate the success of our constituents by co-creating solutions and co-constructing experiences that enhances solutions and co-constructing experiences that enhances their relevant quotients. their relevant quotients.

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WHAT IS THE VISION THE WHAT IS THE VISION THE ADVERTISING CLUB BOMBAYADVERTISING CLUB BOMBAY : :

Build a strong portfolio of propertiesBuild a strong portfolio of properties Revive education and training Revive education and training Disseminate the knowledge base that is with the Disseminate the knowledge base that is with the

ad clubad club Get a larger secretariat which would house a Get a larger secretariat which would house a

library and training centrelibrary and training centre

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OBJECTIVES OF OBJECTIVES OF THE ADVERTISING CLUB BOMBAYTHE ADVERTISING CLUB BOMBAY : :

MEMBERSHIP OF MEMBERSHIP OF THE ADVERTISING CLUB BOMBAYTHE ADVERTISING CLUB BOMBAY : :

Eligibility for Membership :Eligibility for Membership :An individual of good standing in the community, who has attained An individual of good standing in the community, who has attained the age of 18 years, and who is professionally engaged in advertising, the age of 18 years, and who is professionally engaged in advertising, publicity and public relations, or who is directly concerned with the publicity and public relations, or who is directly concerned with the creation or placing of advertising and the purchasing or selling of creation or placing of advertising and the purchasing or selling of space, print or time, and who fulfils all the terms and conditions laid space, print or time, and who fulfils all the terms and conditions laid down in these Rules and Regulations shall be eligible to become down in these Rules and Regulations shall be eligible to become Annual Member.Annual Member.

Senior MembersSenior MembersFor those above the age of 60 years the annual subscription is For those above the age of 60 years the annual subscription is Rs.200/-.Rs.200/-.

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CATEGORIES OF MEMBERSHIPCATEGORIES OF MEMBERSHIP : : Life Member :Life Member :

An individual, eligible to become a member, as the Managing Committee in An individual, eligible to become a member, as the Managing Committee in accordance with the provisions of these Rules and Regulations may admit, accordance with the provisions of these Rules and Regulations may admit, shall become Life Member on payment of Rs.5,000/- in one lumpsum.shall become Life Member on payment of Rs.5,000/- in one lumpsum.

Annual Member :Annual Member :An individual, eligible to become a member, as the Managing Committee in An individual, eligible to become a member, as the Managing Committee in accordance with the provision of these Rules and Regulations may admit, accordance with the provision of these Rules and Regulations may admit, shall become Annual Member on payment of such subscription as may from shall become Annual Member on payment of such subscription as may from time to time be determined by the Committee determines otherwise, the time to time be determined by the Committee determines otherwise, the subscription shall be Rs.400/- per annum payable in one lumpsum at the time subscription shall be Rs.400/- per annum payable in one lumpsum at the time of application for membership. The year of this purpose shall be accounted of application for membership. The year of this purpose shall be accounted from the end of month of a admission or renewal of membership as the case from the end of month of a admission or renewal of membership as the case may be. There shall be an entrance fee of Rs.500/- for Annual Member which may be. There shall be an entrance fee of Rs.500/- for Annual Member which shall accompany the application for Membership.shall accompany the application for Membership.A Cheque of Rs.900/- should be handed over at the time of entry and Rs.400/- A Cheque of Rs.900/- should be handed over at the time of entry and Rs.400/- will paid every year to renew the membership. will paid every year to renew the membership.

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CATEGORIES OF MEMBERSHIPCATEGORIES OF MEMBERSHIP : : Corporate Member Corporate Member

The Corporate Member shall designate one of the Corporate nominees as the The Corporate Member shall designate one of the Corporate nominees as the “Authorised Representative of the Corporate Member”. The other nominees “Authorised Representative of the Corporate Member”. The other nominees shall be designated as “Ordinary Corporate Nominees”. Applications must shall be designated as “Ordinary Corporate Nominees”. Applications must be accompanied by a crossed cheque or demand draft for admission fees of be accompanied by a crossed cheque or demand draft for admission fees of Rs.10,000/- (5 years for 4 members) for Corporate membership. Rs.10,000/- (5 years for 4 members) for Corporate membership.

Student MemberStudent MemberAn individual who is not more than 25 years of age, being a student and not An individual who is not more than 25 years of age, being a student and not engaged in any gainful employment but is concerned or interested in the engaged in any gainful employment but is concerned or interested in the Club’s activities shall be eligible to become a Student Member of the Club. Club’s activities shall be eligible to become a Student Member of the Club. Applications must be attested by the Registered or any other authorized Applications must be attested by the Registered or any other authorized official of the Institution in which the applicant is studying and must be official of the Institution in which the applicant is studying and must be accompanied by a crossed cheque for Rs.200/-.accompanied by a crossed cheque for Rs.200/-.

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MEMBERSHIP FORMS AVAILABLE MEMBERSHIP FORMS AVAILABLE ON THE WEBSITE :ON THE WEBSITE :

Invoke the membership section of our website Invoke the membership section of our website www.adclubbombay.com and download the form of the category www.adclubbombay.com and download the form of the category you wish to apply for. All the cheques / DD need to be paid you wish to apply for. All the cheques / DD need to be paid physically in favour of “The Advertising Club Bombay” and be physically in favour of “The Advertising Club Bombay” and be dispatched to the Ad Club Secretariat :dispatched to the Ad Club Secretariat :

Address Address : 504, Radhe Vallabh Society, French Bridge : 504, Radhe Vallabh Society, French Bridge Corner, Corner, Opera House, Mumbai – 400004.Opera House, Mumbai – 400004.

Tel. No. Tel. No. : 91-22-23894091 / 23810213 / 23813034: 91-22-23894091 / 23810213 / 23813034Fax. No. Fax. No. : 91-22-23892067: 91-22-23892067Email IdEmail Id : adclub@vsnl.com: adclub@vsnl.comWebsite Website : www.adclubbombay.com: www.adclubbombay.com

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Over the years, Ad Club has become a catalyst in developing the industry. It has Over the years, Ad Club has become a catalyst in developing the industry. It has become a dynamic platform for professionals from different fields to interact and become a dynamic platform for professionals from different fields to interact and gain from each other’s expertise. It is also involved in a number of other activities gain from each other’s expertise. It is also involved in a number of other activities such as :such as : Ad Club’s House Journal – SOLUSAd Club’s House Journal – SOLUS Evening / Tea MeetingEvening / Tea Meeting Ad ReviewAd Review Media ReviewMedia Review ABBY AwardsABBY Awards Ad Works / EFFIEsAd Works / EFFIEs EMVIEsEMVIEs Young Achievers’ AwardsYoung Achievers’ Awards Continuing Education ProgrammesContinuing Education Programmes M.Ad QuizM.Ad Quiz AdAsiaAdAsia LibraryLibrary Social ProjectsSocial Projects

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ACTIVITIES OF ACTIVITIES OF THE ADVERTISING CLUB BOMBAYTHE ADVERTISING CLUB BOMBAY : :

The Ad Club started its Club magazine around 40 years ago, and Solus The Ad Club started its Club magazine around 40 years ago, and Solus has had an uninterrupted run for the last four decades. The Solus has had an uninterrupted run for the last four decades. The Solus covers the Club events as well as articles by experts. Among the covers the Club events as well as articles by experts. Among the articles that have been carried in the Solus include an exclusive articles that have been carried in the Solus include an exclusive interview with Prof. Theodore Levitt, articles by David Ogilvy just to interview with Prof. Theodore Levitt, articles by David Ogilvy just to name a few.name a few.

The mouthpiece of the Ad Club, it was previously printed once in two The mouthpiece of the Ad Club, it was previously printed once in two months but now comes out in tabloid format after each and every event. months but now comes out in tabloid format after each and every event. Thus we do not loose on topicality. This publication of the Ad Club Thus we do not loose on topicality. This publication of the Ad Club was awarded the best house journal by the Journal of India Public was awarded the best house journal by the Journal of India Public Relations - Hyderabad.Relations - Hyderabad.

Solus is circulated not only to the Ad Club members but also to all the Solus is circulated not only to the Ad Club members but also to all the key professionals of Advertising & Media Industry.key professionals of Advertising & Media Industry.

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AD CLUB’S HOUSE JOURNAL “SOLUS” :AD CLUB’S HOUSE JOURNAL “SOLUS” :

The Ad Club Bombay traced its origin to 1954, and the first ever meeting The Ad Club Bombay traced its origin to 1954, and the first ever meeting held was on 22nd August, 1954 in Mumbai with about 80 people attending. held was on 22nd August, 1954 in Mumbai with about 80 people attending.

The Club was set up with the mandate of creating a forum for exchange of The Club was set up with the mandate of creating a forum for exchange of ideas, concerns and learnings. ideas, concerns and learnings.

The first type of forum that was created was the Tea Meeting forum, where The first type of forum that was created was the Tea Meeting forum, where experts and specialists were invited to share their thoughts with the Ad experts and specialists were invited to share their thoughts with the Ad Club audience. Initially they were all self funding till around 1968 when Club audience. Initially they were all self funding till around 1968 when sponsorship was solicited. sponsorship was solicited.

This tradition of Tea Meetings continues till date and are referred to as This tradition of Tea Meetings continues till date and are referred to as Evening Programmes. The Ad Club invites reputed national and Evening Programmes. The Ad Club invites reputed national and international speakers to address its members on a wide variety of topics. international speakers to address its members on a wide variety of topics. These meetings organized by the Ad Club take the form of an evening These meetings organized by the Ad Club take the form of an evening session conducted by a reputed speaker. The duration is not more than session conducted by a reputed speaker. The duration is not more than two to two & half hours. two to two & half hours.

The tea meetings have become a thing to look forward to by the advertising The tea meetings have become a thing to look forward to by the advertising agencies, media houses, clients, as well as students; who enjoy a agencies, media houses, clients, as well as students; who enjoy a concessional rate for these meetings.concessional rate for these meetings.

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EVENING / TEA MEETINGEVENING / TEA MEETING : :

The tradition of having an Annual Ad Review of advertising started some The tradition of having an Annual Ad Review of advertising started some two decades ago and this was made into a show in the mid 80’s. two decades ago and this was made into a show in the mid 80’s.

The Annual Ad Review is an important initiative of the Ad Club Bombay as The Annual Ad Review is an important initiative of the Ad Club Bombay as part of its stated mission to keep raising the bar and professional stature of part of its stated mission to keep raising the bar and professional stature of the advertising industry. the advertising industry.

The Review is meant to help this cause in more ways than one. It has the The Review is meant to help this cause in more ways than one. It has the power and the ability to educate, inform, study, and objectively analyze and power and the ability to educate, inform, study, and objectively analyze and most of all to hold a mirror to all the work that the industry has collectively most of all to hold a mirror to all the work that the industry has collectively done in the year gone by. done in the year gone by.

To ensure that the requisite authority, experiential wisdom and maturity are To ensure that the requisite authority, experiential wisdom and maturity are brought to bear on the subject. The presenter gives his opinion about the brought to bear on the subject. The presenter gives his opinion about the current state of Indian advertising and chooses the work, which according current state of Indian advertising and chooses the work, which according to him are worthy of bouquets and brickbats. to him are worthy of bouquets and brickbats.

Traditionally the review was always done by a creative stalwart but the Ad Traditionally the review was always done by a creative stalwart but the Ad Club did extend an invitation a couple of years back to the client also to Club did extend an invitation a couple of years back to the client also to have their perspective.have their perspective.

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AD REVIEW :AD REVIEW :

Besides the ABBYs. EFFIEs, EMVIEs and the M.Ad Quiz, the Ad Club Besides the ABBYs. EFFIEs, EMVIEs and the M.Ad Quiz, the Ad Club has now added another jewel in its crown by starting the Media has now added another jewel in its crown by starting the Media Review which is the Ad Club’s own way of acknowledging the Review which is the Ad Club’s own way of acknowledging the growing importance of the media industry. growing importance of the media industry.

The Annual Media Review is the most important event on the annual The Annual Media Review is the most important event on the annual roller coaster of the Ad Club. It is an event that is most eagerly roller coaster of the Ad Club. It is an event that is most eagerly awaited by the entire Media, Research, Communication & awaited by the entire Media, Research, Communication & Advertising Fraternity. Advertising Fraternity.

The first ever Inaugural Media Review was presented by Sam The first ever Inaugural Media Review was presented by Sam Balsara, Chairman & Managing Director, Madison Communications.Balsara, Chairman & Managing Director, Madison Communications.

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MEDIA REVIEW :MEDIA REVIEW :

The Ad Club started its awards for Creative Excellence about 40 years ago, and The Ad Club started its awards for Creative Excellence about 40 years ago, and this was possibly the first Creative Awards by an Ad Club, in the country. this was possibly the first Creative Awards by an Ad Club, in the country.

The Awards got re-branded as ABBYs in the mid 90’s and today ABBYs as a The Awards got re-branded as ABBYs in the mid 90’s and today ABBYs as a brand is possibly more well recognized than even the Ad Club Bombay. brand is possibly more well recognized than even the Ad Club Bombay.

The ABBY Awards has a heritage of 40 years and is regarded as the Oscars of The ABBY Awards has a heritage of 40 years and is regarded as the Oscars of the Indian Advertising world. It is the single most coveted award for the the Indian Advertising world. It is the single most coveted award for the advertising fraternity in this part of the world. advertising fraternity in this part of the world.

Undoubtedly, the biggest and the most prestigious ad award show in the Undoubtedly, the biggest and the most prestigious ad award show in the country. The ABBY symbolizes Excellence in the Indian Advertising Industry. country. The ABBY symbolizes Excellence in the Indian Advertising Industry.

In the last 3 to 4 years we had Brand India Category, where in single ads, TV In the last 3 to 4 years we had Brand India Category, where in single ads, TV commercials and campaigns were entertained and from last two years we have commercials and campaigns were entertained and from last two years we have participation from Asia Pacific countries like Sri Lanka, Bangladesh, Nepal and participation from Asia Pacific countries like Sri Lanka, Bangladesh, Nepal and Pakistan. Pakistan.

Over the years the ABBYs have occupied a pride of place on the desk of all the Over the years the ABBYs have occupied a pride of place on the desk of all the big creative names from India. Winning of an ABBY has changed the career big creative names from India. Winning of an ABBY has changed the career fortunes of many an established creative stalwarts and young aspirants alike.fortunes of many an established creative stalwarts and young aspirants alike.

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ABBY AWARDS :ABBY AWARDS :

Realizing a distinctive need to recognize effectiveness in advertising, Ad Club Realizing a distinctive need to recognize effectiveness in advertising, Ad Club started the Ad Works Seminar in 1987 and these were conducted for a few years with started the Ad Works Seminar in 1987 and these were conducted for a few years with reasonable amount of success. reasonable amount of success.

Since creativity in advertising was honoured by the Abby’s, Ad Club breathed a new Since creativity in advertising was honoured by the Abby’s, Ad Club breathed a new life into what had become a lame series of seminars attended only by management life into what had become a lame series of seminars attended only by management trainees by installing the effectiveness award in 1998 in memory of Subhas Ghosal. trainees by installing the effectiveness award in 1998 in memory of Subhas Ghosal. For this award the recognition comes not only from the advertising industry, but For this award the recognition comes not only from the advertising industry, but also from the client and academicians. also from the client and academicians.

Another distinction that the Ad Club managed in the year 2001 was EFFIEs, Ad Another distinction that the Ad Club managed in the year 2001 was EFFIEs, Ad Works’ international counterpart, agreed to lend its name to the future Ad Works Works’ international counterpart, agreed to lend its name to the future Ad Works awards. awards.

The EFFIE Awards is an International awards from New York. They choose The The EFFIE Awards is an International awards from New York. They choose The Advertising Club Bombay, as its first asian partner to run the awards in this part of Advertising Club Bombay, as its first asian partner to run the awards in this part of the world. the world.

Within seven years the EFFIEs have become the most coveted awards of its kind in Within seven years the EFFIEs have become the most coveted awards of its kind in India. It is by far the only award that recognizes what has worked at the market India. It is by far the only award that recognizes what has worked at the market place and how advertising has contributed towards building of a brand. place and how advertising has contributed towards building of a brand.

The Effie is the only award that is given to honour how well advertising has impacted The Effie is the only award that is given to honour how well advertising has impacted the success of the brand at the market place. Further it is also the only award that is the success of the brand at the market place. Further it is also the only award that is given to the Agency and also to the Client. given to the Agency and also to the Client.

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AD WORKS / EFFIES :AD WORKS / EFFIES :

The EMVIEs was born, to honour measurable and significant The EMVIEs was born, to honour measurable and significant contributions in the field of Media. contributions in the field of Media.

It was a part of the India Advertising Festival in its year of inception, but It was a part of the India Advertising Festival in its year of inception, but is organized as a stand-alone event for the past five years. is organized as a stand-alone event for the past five years.

The EMVIE awards have gained not only in popularity but also have The EMVIE awards have gained not only in popularity but also have come to be recognized as one of the most coveted awards amongst the come to be recognized as one of the most coveted awards amongst the media fraternity. media fraternity.

The EMVIEs 2007 received an overwhelming response with 384 entries The EMVIEs 2007 received an overwhelming response with 384 entries the highest ever since its inception in 2001. the highest ever since its inception in 2001.

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EMVIEs :EMVIEs :

The Advertising Club Bombay has created a platform to recognize The Advertising Club Bombay has created a platform to recognize young talent, with The Young Achievers Awards. Designed for the young talent, with The Young Achievers Awards. Designed for the young, by the young volunteers of the Ad Fraternity. Awards young, by the young volunteers of the Ad Fraternity. Awards for individuals below 30 years of Age, in the business of brands via for individuals below 30 years of Age, in the business of brands via advertising, media, related services and business performance. Awards advertising, media, related services and business performance. Awards for work done by an individual / team (below 30 years of Age) for your for work done by an individual / team (below 30 years of Age) for your company / business. Awards are in the category of Business, Media, company / business. Awards are in the category of Business, Media, Creativity, Digital and Film Craft.Creativity, Digital and Film Craft.

It aims at recognizing creative brilliance and believes in giving an equal It aims at recognizing creative brilliance and believes in giving an equal and well deserving platform of appreciation to young talent who have a and well deserving platform of appreciation to young talent who have a passion for excellence.passion for excellence.

It is an attempt towards the cause of recognizing and rewarding young It is an attempt towards the cause of recognizing and rewarding young talent in the industry of Advertising and Marcomm.talent in the industry of Advertising and Marcomm.

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YOUNG ACHIEVERS AWARD :YOUNG ACHIEVERS AWARD :

According to the Ad Club, the advertising profession is changing According to the Ad Club, the advertising profession is changing rapidly and the new millennium is going to present greater challenges rapidly and the new millennium is going to present greater challenges and opportunities. and opportunities.

‘‘Investing in the future’ is the aim of the Ad Club’s Continuing Investing in the future’ is the aim of the Ad Club’s Continuing Education Programme, first started in 2000. Education Programme, first started in 2000.

The Continuing Education Program (CEP) is a step towards a focused The Continuing Education Program (CEP) is a step towards a focused education and training schedule by the Ad Club Many larger agencies education and training schedule by the Ad Club Many larger agencies do have their own training programs, but a vacuum exists for affordable do have their own training programs, but a vacuum exists for affordable training programs aimed at the young/middle level professionals in the training programs aimed at the young/middle level professionals in the industry. industry.

CEP aims to fulfill the above needs, by conducting Workshops on CEP aims to fulfill the above needs, by conducting Workshops on Presentation Skills, Branding Concepts, Media Concepts, Ideation Presentation Skills, Branding Concepts, Media Concepts, Ideation Techniques, Market Analysis, Direct Marketing and Interactive Media, Techniques, Market Analysis, Direct Marketing and Interactive Media, Creative Development, Public Relations and more. Creative Development, Public Relations and more.

We had undertaken a Student Outreach Programme in the form of a We had undertaken a Student Outreach Programme in the form of a workshop conducted on “Careers in Advertising”. This was to workshop conducted on “Careers in Advertising”. This was to encourage students to opt for advertising as a career.encourage students to opt for advertising as a career.

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CONTINUING EDUCATION PROGRAMME :CONTINUING EDUCATION PROGRAMME :

The Ad Club, every year, conducts the Ad Quiz specially designed for the advertising The Ad Club, every year, conducts the Ad Quiz specially designed for the advertising and media industry. It’s a keenly contested event where top agencies /media houses and media industry. It’s a keenly contested event where top agencies /media houses vie for the honour of being declared the best quiz brains in the business. vie for the honour of being declared the best quiz brains in the business.

In 2001 the Ad Quiz was a part of the India Advertising Festival. From 2002 the Quiz In 2001 the Ad Quiz was a part of the India Advertising Festival. From 2002 the Quiz was repositioned as the M.Ad Quiz (Marketing & Advertising Quiz). was repositioned as the M.Ad Quiz (Marketing & Advertising Quiz).

The quiz master Derek O’Brien every year conducts the Ad Club’s Quiz and comes The quiz master Derek O’Brien every year conducts the Ad Club’s Quiz and comes out with a different theme (set up for the Quiz). out with a different theme (set up for the Quiz).

Recognizing the bigness of media since last year the M.Ad Quiz has come to be Recognizing the bigness of media since last year the M.Ad Quiz has come to be known as the Media & Advertising Quiz. known as the Media & Advertising Quiz.

This entertaining and educative event of the Ad Club, “M.Ad Quiz - Media & This entertaining and educative event of the Ad Club, “M.Ad Quiz - Media & Advertising Quiz” is truly gaining in popularity not only amongst the more ‘quiz’ Advertising Quiz” is truly gaining in popularity not only amongst the more ‘quiz’ oriented advertising professionals but also the big time agency heads and creatives oriented advertising professionals but also the big time agency heads and creatives who follow the fortunes of their fellow professionals with great interest. who follow the fortunes of their fellow professionals with great interest.

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M.AD QUIZ :M.AD QUIZ :

AdAsia is the most prestigious Asian advertising event. Over the years the AdAsia is the most prestigious Asian advertising event. Over the years the Ad Club has played the role of a catalyst in mobilizing a huge delegation to Ad Club has played the role of a catalyst in mobilizing a huge delegation to the Congress held once in two years. the Congress held once in two years.

The AdAsia is the largest Advertising, Marketing and Media Event of its The AdAsia is the largest Advertising, Marketing and Media Event of its kind. It provides a wonderful opportunity to interact with top-notch kind. It provides a wonderful opportunity to interact with top-notch professionals from all over Asia. professionals from all over Asia.

Attending the Congress is a truly enriching experience as you get to listen Attending the Congress is a truly enriching experience as you get to listen to the most reputed speakers in the world. It will be worthwhile to recall to the most reputed speakers in the world. It will be worthwhile to recall that the Ad Club also played the role of the Secretariat to the highly that the Ad Club also played the role of the Secretariat to the highly successful and most talked about AdAsia, 2003 held at Jaipur.successful and most talked about AdAsia, 2003 held at Jaipur.

Over the years the Advertising Club Bombay, has put in significant efforts Over the years the Advertising Club Bombay, has put in significant efforts to ensure that a strong contingent from the country attends the Congress. to ensure that a strong contingent from the country attends the Congress.

It will be of interest for you to know that as many as 180 delegates attended It will be of interest for you to know that as many as 180 delegates attended the Congress at Singapore in the year 2005. This incidentally is a record of the Congress at Singapore in the year 2005. This incidentally is a record of sorts as it is the highest number of delegates ever to represent India at the sorts as it is the highest number of delegates ever to represent India at the AdAsia Congress. The previous highest from India being 108, at AdAsia, AdAsia Congress. The previous highest from India being 108, at AdAsia, Bali.Bali.

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ADASIA :ADASIA :

The Ad Club is equipped with a well-stocked library The Ad Club is equipped with a well-stocked library that is frequented by the students of various that is frequented by the students of various Management Institutes and Colleges. Management Institutes and Colleges.

The Ad Club Library is rich with a vast range of Books, The Ad Club Library is rich with a vast range of Books, Beta, DVD, CD etc. The Conference Room becomes a Beta, DVD, CD etc. The Conference Room becomes a reading centre.reading centre.

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LIBRARY :LIBRARY :

The Ad Club has very actively involved itself with many a social projects. In the field of The Ad Club has very actively involved itself with many a social projects. In the field of Public Service Advertising, the Ad Club played an active role in enlisting the support of Public Service Advertising, the Ad Club played an active role in enlisting the support of the Advertising Industry for the societal purpose. Some of the initiatives undertaken by the Advertising Industry for the societal purpose. Some of the initiatives undertaken by the Ad Club are :the Ad Club are :

A tea meeting with the Mayor and Municipal Commissioner was organized followed by a A tea meeting with the Mayor and Municipal Commissioner was organized followed by a panel discussion were organized on “How Advertising Fraternity Can contribute to the panel discussion were organized on “How Advertising Fraternity Can contribute to the Civic Life”.Civic Life”.

In the year 70’s, when Mr. B. G. Deshmukh was the Municipal Commissioner and Murli In the year 70’s, when Mr. B. G. Deshmukh was the Municipal Commissioner and Murli Deora was the Mayor. The Advertising Club was invited to launch a “Save Water Deora was the Mayor. The Advertising Club was invited to launch a “Save Water Campaign” for Bombay city, as a severe drought was anticipated. Campaign” for Bombay city, as a severe drought was anticipated.

In association with the Mumbai Police, the Ad Club took a major initiative to popularize In association with the Mumbai Police, the Ad Club took a major initiative to popularize Alert Citizens’ Initiative, to curb the spiraling crime rate and create awareness by joining Alert Citizens’ Initiative, to curb the spiraling crime rate and create awareness by joining hands with police in the fight against crime. It initiated an award for the best hands with police in the fight against crime. It initiated an award for the best communication in popularizing Alert Citizens’ Initiative. communication in popularizing Alert Citizens’ Initiative.

During the Kargil battle, Ad Club mobilized a walk in support of the brave men fighting the During the Kargil battle, Ad Club mobilized a walk in support of the brave men fighting the infiltrators. It collected Rs 2,17,391 for the cause and handed over the amount to the Army infiltrators. It collected Rs 2,17,391 for the cause and handed over the amount to the Army Wives Welfare Association.Wives Welfare Association.

The Club’s Public Service had been at the forefront for social cause. In association with The Club’s Public Service had been at the forefront for social cause. In association with Agni we had made an appeal to the non-voters by taking up the “You must vote Agni we had made an appeal to the non-voters by taking up the “You must vote campaign”.campaign”.

The Club has also given a helping hand to Sophia College Students by announcing the The Club has also given a helping hand to Sophia College Students by announcing the Best Ad Campaign of the Year Award – Social Communications Media Department.Best Ad Campaign of the Year Award – Social Communications Media Department.

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SOCIAL PROJECTSSOCIAL PROJECTS : :

Improved websiteImproved website Introduction of the new property –Media ReviewIntroduction of the new property –Media Review International speaker for the Awards CeremoniesInternational speaker for the Awards Ceremonies Reviving SolusReviving Solus Driving Student and Life membershipDriving Student and Life membership Young Guns and D&AD to associate with the ClubYoung Guns and D&AD to associate with the Club Tie-ups with various eventsTie-ups with various events

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ACHIEVEMENTS :ACHIEVEMENTS :

Building the other brandsBuilding the other brands

Value offering to membersValue offering to members

Looking beyond IndiaLooking beyond India

Building a knowledge baseBuilding a knowledge base

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CHALLENGES AHEAD :CHALLENGES AHEAD :