14.04. Dublin Startup Marketing Club - Social Media Advertising
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Dublin Startup Marketing Club @StartDubUp
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Presentation from the SMC meetup covering Social Media Ads, including Facebook and Twitter ads best practices.
Transcript of 14.04. Dublin Startup Marketing Club - Social Media Advertising
Dublin Startup Marketing Club
@StartDubUp
Dublin Startup Marketing Club @StartDubUp
Let’s share ideas
Search MarketingSocial Media AdsContent MarketingEmail MarketingGrowth Hacking
FACEBOOK ADS FAILED TO PRODUCE + ROI FOR 9/10 OF
MY CAMPAIGNS.
WTF?
Likes.
Lame.
Pseudo-Science of Facebook Attention.
WTF?
Likes.
Pay me, b***h.
Lame.
Pseudo-Science of Facebook Ads.
High CTR&CPM. You get what you want and FB gets money.
Medium CTR&CPM. FB gets some money. You asked to pay more.
Your ads are dead. FB doesn’t care.
Pseudo-Science of Facebook Ads.
HIGH CPM = Retargeting, Custom Lists etc.
What’s in it for Facebook?
Low CPM = cheap international / mobile.
Facebook Non-Hack:Don’t buy fake likes
WTF?
Likes.
Pay me, b***h.
Lame.Lame. Still Lame.
Facebook Non-Hack:Don’t buy real likes
Facebook Hack:Refresh Creative
WTF?
Likes.
Pseudo-Science of Facebook Attention.
Likes. Likes. Likes.
Facebook Hack:Get the Timing Right
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Ad Scheduling for B2B or B2C?
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Scheduling for B2B?
WHY DON’T YOU EVER LEAVE ME ALONE!
Facebook Hack:Target Facebook.
Literally.
Dublin Startup Marketing Club @StartDubUp
Target Facebook. Literally.
Dublin Startup Marketing Club @StartDubUp
Twitter Hack.Target Twitter.
Literally.
Dublin Startup Marketing Club @StartDubUp
Target Twitter. Literally.
Twitter Hack:Follow Bank of
Ireland / @BOIBusiness
Dublin Startup Marketing Club @StartDubUp
Dublin Startup Marketing Club @StartDubUp
Favourite ToolsBufferApp - for scheduling posts / tweets.Followerwonk - for snooping on Twitter users.SocialBakers - for social media trends.Topsy - Twitter search engine.Google URL Builder - for tracking ROI.JustUnfollow - for removing fake followers.
Dublin Startup Marketing Club @StartDubUp
Events
24.04. Growth Hackers Dublin
12.05. “Outsourcing Online” - DSMC
Now to Arthurs’@StartDubUp
