By James Slator

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*Statistic of the UK Cinema Audience supplied

by the cinema exhibitors association LTD.

For usual cinema attenders and audiences, there always seems to be the

problem of small factors that seem to affect the enjoyment of the

customer.

In small focus groups I asked a few people, male and female aged 15-24

what stops them from going to a cinema and what excites them about

going to the cinema

The most popular and agreed upon answer were as follows :

1. The cinema tickets, food and drink are too expensive.

2. The overall feel and layout of the cinema is off-putting (either too small

or too big)

3. The themes of certain film series such as lord of the rings and

transformers can cause the cinema to theme out the layout of the cinema

which is entertaining.

4. When the tickets and food are at a good price, the cinema is more

enjoyable since you are getting more for your money.

5.The atmosphere and activity of going to a cinema is a good time

consuming experience.

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* According to Oxford Dictionaries the term:

Adventure (noun)- An unusual and exciting or daring experience.(Or as a mass noun- Excitement associated with danger or the taking of risks.)

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Target Audiences for the adventure genreFrom the UK cinema statistics (http://www.cinemauk.org.uk) and my own personal research survey into the

adventure genre, I can conclude that the most popular age rating for the adventure genre is between 15-24 years

of age, specifically (from my personal research) 18-24 years of age will be the most likely to view an adventure

film.

What is so appealing about the adventure genre?

“Action and fantasy movies also provide a perfect healthy escapement environment for people who have stressful

lives.” -http://www.2knowmyself.com/

The fantasy and excitement of the story and multiple locations of the film all intertwine to create a healthy

escape from ones own reality. Being enticed by the journey simply fuels your inner child and allows the audience

to escape to a fictional world that can only be visually and artistically displayed through film.

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*Advertisement for Adventure films

Many advertisement techniques and forms are used to entice audiences and grow

consumer bases, many are conventional forms of advertisement such as trailers

on the T.V, internet (social networks) and posters but some take it a step further

to be that extra bit more creative and outstanding.

More conventional forms of advertisement are:

Television ads i.e trailers Film Posters Social Networks