The 7 Deadly Sins of Marketing
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Transcript of The 7 Deadly Sins of Marketing
Dyslexic
University Drop Out
Business Builder
Global Trainer
BWC Founder
AuthorAward
Winning Coach
Sales & Marketer
InternationalSpeaker
My Journey …
Target Market
Sin No1- Note Nailing Your Niche
Sin No2 – Over reliance on TOO few Lead Sources
1. Website
6. Joint Ventures
10. Networking
3. E-mail Marketing 9. Referrals
4. Direct Mail8. Social Media
5. Telemarketing7. Speaking / Seminars
2. Google Adwords
“Following our BWC Mentors advice We’ve increased Enquires 100%
on last year!
And Conversions are Up 60%.”
Nial Douglas (MD)Full Circle Travel
Real Member Results …
Local Geographical Area
10%
Sin No3 Wrong Marketing Investment
Existing Customers
60%
New ‘A’ Prospects
30%
Real Member Results …
“After my First BWC Workshop I wentBack and called my Top 6 Customers
And generated over £7,000 in new salesIn one afternoon!
I Highly Recommend this Club to allMy customers as I know the value it adds.”
Roger Farrell (MD)
Acacia Accounting / Investor
Sin No4 no Clear USP, Guarantee or Offer
METS
Sin No5 Not Harnessing the Power of a
YS
SAVING
YOUSTRESS
TIME ENERGY &MONEY
Follow Up Failure™
Real Member Results ...
“Using just 1 idea from a BWC Marketing Workshop we generated over £4,000
of New Sales from one e-mail to
our “dormant” customers!
We renewed for our 4th Year as it’s the Best source of New Ideas we’ve found!”
Hilary & Harry Fletcher – ECCO Oxford
Sin No6 Not Knowing Your Numbers
Sin No7 Not Harnessing Social Media
The NEW Model for Business Development…
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To Deliver World Class Business & Personal Development Training that Fast Tracks
Business Owners to Success
Our Mission…