TO AVOID THE DEADLY SINS OF MARKETING DEADLY SINS_Free Ran… · DEADLY SINS OF MARKETING Amy...
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5 TIPS TO AVOID THE DEADLY SINS OF MARKETING Amy Hartzler Free Range Studios
Transcript of TO AVOID THE DEADLY SINS OF MARKETING DEADLY SINS_Free Ran… · DEADLY SINS OF MARKETING Amy...
5 TIPS TO AVOID THE DEADLY SINS
OF MARKETINGAmy Hartzler Free Range Studios
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MEET FREE RANGE.We are passionate strategists, creatives and technologists who
show, tell and share stories on behalf of visionary changemakers. BRAND AND CAMPAIGN STRATEGY / DIGITAL DESIGN AND EXPERIENCE / VIDEO / IDENTITY / COLLATERAL
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TODAY’S GOALS
Give you tools to avoid 5 common marketing sins.
Helping you identify common sins so you can craft a new brand story that empowers your audiences to be their best selves — not helpless, anxious or inadequate.
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AGENDA
The 5 Deadly Sins of Marketing
Small group exercise
5 Tips to Avoid the 5 Deadly Sins
Brand Storytelling Tools and Resources
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Hero
Gift
Mentor
Values
RULE #1:
You are not the hero of
your story.
Your audience is the hero.
Though she feels ordinary
and powerless, you call on
her potential and help her
on her adventure.
RULE #2:
You are the mentor to
your hero.
You must meet her in a
relatable way.
Your tone and personality
as a mentor is embodied
by your archetype.
OUR STORYTELLING APPROACH
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STORYTELLING SHAPES SOCIETIES
