Link Business

MarketingThe 5 Most Frequent Questions I Am Asked About LinkedInDr. Mark D.

Yates

Why Should I Be On LinkedIn?• LinkedIn gives you the opportunity to sell your products

and services to top level business decision makers.• With 332 millions user, LinkedIn is the worlds most

professional and powerful online business-networking organisation.• LinkedIn has been described as one of the most effective

networks for distributing B2B (Business to Business) content, with more traffic being driven to corporate websites and blogs via LinkedIn than any other social media website.

51%of companies have acquired a B2B customer using LinkedIn.

• To really leverage LinkedIn successfully for business growth, you will need to be found easily and quickly by other users.• If you cant be found fast on LinkedIn’s ‘advanced search’

facility, your competitors will have a significant business advantage over you.• Build up your profile. Add a professional profile photo,

upload your skills, write as much as you can about your previous working experiences. More information increases your chance of being found.

I’m On LinkedIn, Now What Do I Do?

Accounts with a professional profile photo are more likely

to be viewed than profiles without.14 times

• Business marketers are more likely to connect to a profile which looks professional and is clear to understand.• Joining and interacting with groups on LinkedIn will give

you the opportunity to converse with likeminded B2B marketers, with whom you can connect with and start business talks.• Attending professional one or two day LinkedIn training

sessions will help give you a competitiveedge over your business competitors, these sessions will help you adopt a business hunters mind-set.

How Do I Get More Business Connections?

92%of B2B marketers use LinkedIn

for sharing content.

• It is infinitely more useful to connect with decision makers who have searched and hunted for your account, instead of you targeting them.• To be most successfully connected, you need to

be ranked number one in LinkedIn’s ‘advanced search’ facility.• In order to do this, you will need to spend lots of

time and effort towards learning the ins and outs of the dynamics of the LinkedIn platform.• Alternatively, you could retain a

LinkedIn expert to drive you towards the number one spot.

How Do I Get Decision Makers To Want To Connect With Me?

57%of LinkedIn users are

senior decision makers.

• LinkedIn gives its users a 30,000 limit to the number of people that can be connected.• I have reached that limit and made it clear on

my description in order to convey to people that I cannot accept their invitations.• If you wish to grow your connections, you are

welcome to join my LinkedIn Black Belt POWER Networkers group on LinkedIn.

Why Won’t You Connect With Me?

930The average number of connections a company

CEO has.

Contact Details• I hope that I answered some of the questions you had regarding LinkedIn.• If you have any other questions, feel free to contact me direct at…• E: drmarkyates@aol.com• T: 0151 647 1716

• Or perhaps connect or follow me or my business LBM on any of the following…

Link Business Marketing Ltd

Dr. Mark D. YatesDr. Mark David Yates

Dr. Mark D. YatesLink Business Marketing Ltd

LinkedInExpertDrMarkLBM LimitedLink Business Marketing

Ltdhttp://www.elinked.eu/http://www.linkedinsign.com/

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