The 4 C's of Diamond Buying

10
CUT COLOR CLARITY CARAT

Transcript of The 4 C's of Diamond Buying

Page 1: The 4 C's of Diamond Buying

C U T C O L O R C L A R I T Y C A R A T

Page 2: The 4 C's of Diamond Buying

The 4Cs of shopping for a

diamond are cut, color, clarity,

and carat. These characteristics

universally and consistently

assess quality. Being informed

about the basics prior to making

a purchase is important to ensure

you get the right size, quality, and

price. When shopping for jewelry

online, make sure to read the

descriptions and understand

what they mean.

Page 3: The 4 C's of Diamond Buying

A diamond’s cut refers to how well a diamond interacts with light. Attributes of a

well cut diamond include:

Brilliance - White light reflecting from a diamond

Fire - White light scattering into the colors of the rainbow

Scintillation - Intense sparkling as the diamond moves

The more precise and symmetrical the cut, the more captivating the diamond.

Page 4: The 4 C's of Diamond Buying

A diamond’s color ranges from colorless to slightly yellow, with colorless being

rare. Color is measured on a D-to-Z scale. The letter D represents colorless,

and the scale continues to the letter Z, with increasing presence of color as Z is

approached.

Page 5: The 4 C's of Diamond Buying

A diamond’s prevalence of inclusions or

blemishes points to its clarity.

Evaluating clarity involves looking at a number of

factors, including how these imperfections impact

appearance.

The six categories defining clarity are:

Flawless (FL)

Internally Flawless (IF)

Very, Very Slightly Included (VVS1 and VVS2)

Very Slightly Included (VS1 and VS2)

Slightly Included (SI1 and SI2)

Included (I1, I2, and I3)

Page 6: The 4 C's of Diamond Buying

A diamond’s physical

weight is measured in

metric carats.

The larger the diamond,

the larger the carat

measurement.

If all else is equal, the

price increases as carat

weight increases.

Large diamonds are

rare, especially large

diamonds of superior

quality measurements in

the other 3 Cs.

Page 7: The 4 C's of Diamond Buying

Knowledge about jewelry quality measurements is important when shopping for

jewelry. Understanding how to read the details about a piece will ensure you’re

making the right purchase, whether shopping in-store or online.

Page 8: The 4 C's of Diamond Buying

Jewelry descriptions will detail:

The metal used, such as gold, platinum, white gold, or silver

The weight, usually measured in grams

The size, such as ring size or length of a chain

The stone(s) used, number of stone(s), and style

The carat weight of the stone(s)

Page 9: The 4 C's of Diamond Buying

Purchasing discount

estate jewelry or used

jewelry lets you own a

beautiful piece at an

affordable price.

Once you’ve made your

purchase, remember to

add your jewelry to your

property insurance

coverage in case of theft,

damage, or loss.

Page 10: The 4 C's of Diamond Buying

Gently Loved Jewelry has been selling estate, antique, and used jewelry at

discount prices for over 25 years. We have two large showrooms and over 4,000

pieces of jewelry for sale. We work diligently to make all of the deals we have in

the store available over the internet. All jewelry is guaranteed to appraise for at

least twice the purchase price and we offer a 100% money back guarantee.

Please visit us online at gentlylovedjewelry.com.