The 4 C's of Diamond Buying
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Transcript of The 4 C's of Diamond Buying
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C U T C O L O R C L A R I T Y C A R A T
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The 4Cs of shopping for a
diamond are cut, color, clarity,
and carat. These characteristics
universally and consistently
assess quality. Being informed
about the basics prior to making
a purchase is important to ensure
you get the right size, quality, and
price. When shopping for jewelry
online, make sure to read the
descriptions and understand
what they mean.
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A diamond’s cut refers to how well a diamond interacts with light. Attributes of a
well cut diamond include:
Brilliance - White light reflecting from a diamond
Fire - White light scattering into the colors of the rainbow
Scintillation - Intense sparkling as the diamond moves
The more precise and symmetrical the cut, the more captivating the diamond.
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A diamond’s color ranges from colorless to slightly yellow, with colorless being
rare. Color is measured on a D-to-Z scale. The letter D represents colorless,
and the scale continues to the letter Z, with increasing presence of color as Z is
approached.
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A diamond’s prevalence of inclusions or
blemishes points to its clarity.
Evaluating clarity involves looking at a number of
factors, including how these imperfections impact
appearance.
The six categories defining clarity are:
Flawless (FL)
Internally Flawless (IF)
Very, Very Slightly Included (VVS1 and VVS2)
Very Slightly Included (VS1 and VS2)
Slightly Included (SI1 and SI2)
Included (I1, I2, and I3)
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A diamond’s physical
weight is measured in
metric carats.
The larger the diamond,
the larger the carat
measurement.
If all else is equal, the
price increases as carat
weight increases.
Large diamonds are
rare, especially large
diamonds of superior
quality measurements in
the other 3 Cs.
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Knowledge about jewelry quality measurements is important when shopping for
jewelry. Understanding how to read the details about a piece will ensure you’re
making the right purchase, whether shopping in-store or online.
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Jewelry descriptions will detail:
The metal used, such as gold, platinum, white gold, or silver
The weight, usually measured in grams
The size, such as ring size or length of a chain
The stone(s) used, number of stone(s), and style
The carat weight of the stone(s)
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Purchasing discount
estate jewelry or used
jewelry lets you own a
beautiful piece at an
affordable price.
Once you’ve made your
purchase, remember to
add your jewelry to your
property insurance
coverage in case of theft,
damage, or loss.
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Gently Loved Jewelry has been selling estate, antique, and used jewelry at
discount prices for over 25 years. We have two large showrooms and over 4,000
pieces of jewelry for sale. We work diligently to make all of the deals we have in
the store available over the internet. All jewelry is guaranteed to appraise for at
least twice the purchase price and we offer a 100% money back guarantee.
Please visit us online at gentlylovedjewelry.com.