The 3x3 strategy overview
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Transcript of The 3x3 strategy overview
3X3STRATEGY
THE
OVERVIEW
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What in a simple way is strategy?
A succinct talk about it
definitions of
We
believe
complex
incan
strategy
such as
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Strategy is the directionand scope of anorganisation over the longterm, which achievesadvantage in a changingenvironment through itsconfiguration of resourcesand competences with theaim of fulfillingstakeholder expectations
Gerry Johnson,Kevan Scholes,Richard Whittington
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Simpler ones like
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Alfred Chandler, 1962
The determination of the basic long term goals and objectives of an
enterprise
AND we definitively
ignore false
must
A c c u s a t i o n ssuch as
some
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ISSTRATEGY
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Because that is simply Not
True
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ISSTRATEGY
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REGARDLE SSthe
approach
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present
StrategyIs about building the future
based on knowledge from the past
whilst focusing on the
past present future1 2 3
... The elements are:www.CesarMalacon.tumblr.com
SO WHAT IS STRATEGY?
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Is a thinking process aimed to deliver a set of defined decisions (projects) that allow us to have a
perfection
keeping
direction aimprecise beginning
and while progressing,
in order to achieve at the ending
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STRATEGYwww.CesarMalacon.tumblr.com
1 2 3
Precise Starting
Perfection at ending
Direction and aim while
progressing
Three elements of any strategy
futurepresent
pastfuture
presentpast
futurepresent
past
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comprises many things we
This simple 3x3 overview shows some of the most significant
Corporate Strategy
build a happy and successful future for ourshould do to
and peoplecompany
subjects needed to consider to get from tohere theresuccessfully
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Precise Starting
•Unique Selling Proposal•Market definition/Creation•Right Timing•Value Creation
1 2 3
Perfection at Ending
Direction and Aim while
Progressing
Customers Feedback
PROFITABLESUSTAINABLEREPLICABLE
GROWTH (Choice)
1. Intended Vs. Emergent Strategy [Reaction]
2. Direct Communication3. Learning & Knowledge
Management4. Performance
Measurement
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Strategy lives and runsall around thesesubjects, makingdouble loops andpatterns with some ofthem
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Precise Starting
Perfection at Ending
Direction and Aim while
Progressing
Customers FeedbackPROFITABLESUSTAINABLEREPLICABLE
GROWTH (Choice)
•Unique Selling Proposal•Market definition/Creation•Right Investment•Right Timing•Value Creation
1. Intended Vs. Emergent Strategy [Reaction]
2. Direct Communication3. Learning & Knowledge
Management4. Performance
Measurement
Note: Clarity is gained only with time
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1 2 3
is about 3 main concepts
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Precise Starting
Direction and Aim while
Progressing
Perfection at Ending
PURPOSEALIGNMENT & CONTINUITY BENEFITS
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1 2 3
runs a circuitaround the several important aspects of corporations and industries
Strategy
Making it look like a formula 1 track.
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And there is Still more
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The pit line
The business model
IS
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Precise Starting
Direction and Aim while
Progressing
Perfection at Ending
•Unique Selling Proposal•Market definition/Creation•Right Investment•Right Timing•Value Creation
1. Intended Vs. Emergent Strategy [Reaction]
2. Direct Communication3. Learning & Knowledge
Management4. Performance
Measurement
Customers FeedbackPROFITABLESUSTAINABLEREPLICABLE
GROWTH (Choice)
B u s i n e s s M o d e l Definition
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1 2 3
The business modelIs basically what the business doesand how the business makes money doing it.
.... Or: Considering whatever the company does, the system allowing the technical inputs to meet the economic outputs –profits-!
Now you go and find out what a system is
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Precise Starting
Direction and Aim while
Progressing
Perfection at Ending
1. Intended Vs. Emergent Strategy [Reaction]
2. Direct Communication3. Learning & Knowledge
Management4. Performance
Measurement
Customers FeedbackPROFITABLESUSTAINABLEREPLICABLE
GROWTH (Choice)
•Unique Selling Proposal•Market definition/Creation•Right Investment•Right Timing•Value Creation
B u s i n e s s M o d e l Definition
Innovation & P.I.
Bypass
Capture
Value
Industry
changes –
evolution -
(life cycle)
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1 2 3
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Precise Starting
Perfection at Ending
Direction and Aim while
Progressing
B u s i n e s s M o d e l Definition
Capture
Value
Business models set how to deliver value to customers first, then how tocapture value for the company. It comprises relationships with customers,suppliers, resources and financial structure.
You can begin since the planning stage with it.
You need to learn , then to adapt. And improve.
You can create, and innovate
1 2 3
Like in f1. There is a planThere is the raceThere is the competitionThere are the surprising conditionsAnd there are the results
Then you have to leave the track. Take the pit line. And execute changes.To adapt. Then go out again. And try to out perform them all. It takes more than one “stop” to the pits. But you might leave the raceearlier if you don’t want to stop to improve
The business model line above the diagram, is the pit line. It has 2 entrances so you
can always get there.
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Precise Starting
Direction and Aim while
Progressing
Perfection at Ending
1. Intended Vs. Emergent Strategy [Reaction]
2. Direct Communication3. Learning & Knowledge
Management4. Performance
Measurement
Customers FeedbackPROFITABLESUSTAINABLEREPLICABLE
GROWTH (Choice)
•Unique Selling Proposal•Market definition/Creation•Right Investment•Right Timing•Value Creation
B u s i n e s s M o d e l Definition
Innovation & P.I.
Bypass
Capture
Value
Industry
changes –
evolution -
(life cycle)
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1 2 3
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Strategy is about building the future. It is based on the past. Has to be executed on the present.
We want to start precisely. To continue in the right direction. To achieve a perfect accomplishment
We need to start with a purpose. Then to continue remaining aligned with it. To get the best benefit possible
All these concepts comprise activities and complexity living all around the organisations. We need ways for it so it can move properly around
And there is the lateral line –the business model- to put together efforts, reality, and results.
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Thank you
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