What is strategy? 3x3 Strategy Overview

3X3STRATEGYTHE

OVERVIEW

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What in a simple way is strategy?

A succinct talk about it

definitions of

Webelieve

complex

incan

strategysuch as


Strategy is the direction and scope of an organisation over the long term, which achieves advantage in a changing environment through its configuration of resources and competences with the aim of fulfilling stakeholder expectations

Gerry Johnson,Kevan Scholes,Richard Whittington


Simpler ones like


Alfred Chandler, 1962

The determination of the basic long term goals and objectives of

an enterprise

AND we definitively

ignore false

must

A c c u s a t i o n s such as

some


E XECUT I ONISSTRATEGY Fred malek


Because that is simply NotTrue


E XECUT I ONISSTRATEGY Fred malek


REGARDLE SSthe approach



Strategy Always Has

Three Elements To

Be Based Upon

1 2 3

1

2

3

present

StrategyIs about building the futur

ebased on knowledge from thepastwhilst focusing on the

past present future1 2 3

... The elements are:


SO WHAT IS STRATEGY?


Is a thinking process aimed to deliver a set of defined decisions (projects) that allow us to have a

perfection

keeping direction aim

precise beginningand while

progressing,in order to achieve at theending

1 2 3

STRATEGYwww.CesarMalacon.tumblr.com

1 2 3

Precise Starting

Perfection at

ending

Direction and aim

while progressing

Three elements of any strategy

futurepresentpastfuturepresentpast

futurepresentpast


comprises many things we

This simple 3x3 overview shows some of the most significant

Corporate Strategy

build a happy and successful future for ourshould do to and peoplecompany

subjects needed to consider to get from tohere theresuccessfully


Precise Starting

• Unique Selling Proposal• Market

definition/Creation• Right Timing• Value Creation

1 2 3

Perfection at

Ending

Direction and Aim

while Progressing

Customers Feedback

PROFITABLE SUSTAINABLE REPLICABLE

GROWTH (Choice)

1. Intended Vs. Emergent Strategy [Reaction]

2. Direct Communication3. Learning & Knowledge

Management4. Performance

Measurement


Strategy lives and runs all around these subjects, making

double loops and patterns with some of them


Precise Starting

Perfection at

Ending

Direction and Aim

while Progressing

Customers Feedback

PROFITABLE SUSTAINABLE REPLICABLE

GROWTH (Choice)

• Unique Selling Proposal

• Market definition/Creation

• Right Investment• Right Timing• Value Creation

1.Intended Vs. Emergent Strategy [Reaction]

2.Direct Communication

3.Learning & Knowledge Management

4.Performance Measurement

Note: Clarity is gained only with time


1 2 3

is about 3 main concepts


Precise Starting

Direction and Aim

while Progressing

Perfection at

Ending

PURPOSEALIGNMENT

& CONTINUITY

BENEFITS


1 2 3

runs a circuit around the several important aspects of corporations and industries

Strategy

Making it look like a formula 1 track.


And there is Still more


The pit line

The business model

IS


Precise Starting

Direction and Aim

while Progressing

Perfection at

Ending


definition/Creation• Right Investment• Right Timing• Value Creation




Measurement

Customers Feedback PROFITABLE SUSTAINABLE REPLICABLE

GROWTH (Choice)

B u s i n e s s M o d e l Definitionwww.CesarMalacon.tumblr.com

1 2 3

The business modelIs basically what the business doesand how the business makes money doing it.

.... Or: Considering whatever the company does, the system allowing the technical inputs to meet the economic outputs –profits-!

Now you go and find out what a system is


Precise Starting

Direction and Aim

while Progressing

Perfection at

Ending




Measurement


GROWTH (Choice)



B u s i n e s s M o d e l Definition

Innovation &

P.I.

Bypass

Capture Value Indust

ry changes –

evolution - (life

cycle)


1 2 3


Precise Starting

Perfection at

Ending

Direction and Aim

while Progressing

B u s i n e s s M o d e l DefinitionCapture Value

Business models set how to deliver value to customers first, then how tocapture value for the company. It comprises relationships with customers,suppliers, resources and financial structure.

You can begin since the planning stage with it. You need to learn , then to adapt. And improve.

You can create, and innovate

1 2 3

Like in f1. There is a plan There is the race There is the competition

There are the surprising conditions

And there are the results

Then you have to leave the track. Take the pit line. And execute changes.To adapt. Then go out again. And try to out perform them all. It takes more than one “stop” to the pits. But you might leave the raceearlier if you don’t want to stop to improve

The business model line above the diagram, is the pit line. It has 2 entrances so youcan always get there.


Precise Starting

Direction and Aim

while Progressing

Perfection at

Ending




Measurement


GROWTH (Choice)



B u s i n e s s M o d e l Definition

Innovation &

P.I.

Bypass

Capture Value Indust

ry changes –

evolution - (life

cycle)


1 2 3

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Strategy is about building the future. It is based on the past. Has to be executed on the present.

We want to start precisely. To continue in the right direction. To achieve a perfect accomplishment

We need to start with a purpose. Then to continue remaining aligned with it. To get the best benefit possible

All these concepts comprise activities and complexity living all around the organisations. We need ways for it so it can move properly around

And there is the lateral line –the business model- to put together efforts, reality, and results.


Thank you

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What is strategy? 3x3 Strategy Overview

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