The Product FormulaThe 3 rules behind

the most successful products

scmoatti.com | sc@mighty.capital | @scmoatti

About SC Moatti

• Founding Partner @ Mighty Capital

• Founder @ Products That Count

• Board member @ Opera software

• Bestselling author, lecturer @ Stanford B-school

• Prior: exec @ Facebook, Nokia & EA, Stanford MBA, MS in EE

The consumer journey

Product/market fit

The 50 shades of product/market fit

The Body Rule

Focusing design elements (efficiency)OnboardingSingle-taskNavigation

PerformanceGesture

Expanding design elements (wow)

PullPush

Beauty and efficiency: the thumb test

Beauty and wow: the mom test

The Spirit Rule

The essence of mobile: identity + context

Meaning and personalization: forming bonds

Meaning and community: norms & rituals

Internal and external filters

The Mind Rule

From mad men to math men

From mad men to math men

Source: VentureBeat, 2015.

Tools are proliferating

The art & science of growth

The mobile growth model

• Define success

• Map your funnel

• What if I told you….

There is no funnel

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3X tool: shortcut

5X: hook

Becoming mobile-first is a cultural transformation

The cost of a mistake before mobile

LOW HIGH

The cost of a mistake after mobile

LOW HIGH

Selective insulation

Case study @ Facebook: notifications

Notification platform: centralized with mobile team

Notifications content: owned by each product team (aka vertical)

Messaging: independent team (WhatsApp)