The 3 Mover Phases: Why Timing is Essential in Marketing to Movers

The 3 mover phasesWhy Timing is essential in marketing to movers

When marketing to movers there are 3 windows of opportunity: the period after a home is listed, the 1-6 week period leading up to moving day, and the period from move-in to about 6 months after. This means big opportunity for marketers who send the right offers through the right channels, at the right time - before the competition does.

The Pre-Move Stages

of consumer purchase decisions are made during the pre-move stages. 70%-90%

phase 1LISTING-PENDING SALE

During this time consumers are fixing up their current home to prepare it for sale and researching financing options for their next home.You can ensure your messaging is relevant to your prospects by using data append services to see what life changes preempted the move. Common events include; marriage, divorce, new child, children reaching college age, retirement, new job, and change in wealth.

Window of Opportunity for:

Cleaning Services

Home Improvement Retailers

Home Improvement Services

Mortgage & Financial Companies

Moving Companies

Painters

phase 21-6 WEEKS BEFORE MOVE-IN

During this time consumers are deciding which services to carry over to their new home or switch providers. It’s critical that providers both looking to conquest and retain customers hone in with relevant and timely offers.


Private Utilities Providers

Packers/Movers/Storage

Furniture & Appliance Retailers

Insurance Providers

Home Warranty Providers

Satellite & Cable Services

Telecommunications Services






Insurance Providers




Most mover tips suggest selling larger pieces during this time to ease the hassle of moving. Retailers can encourage pre-movers by offering discounted deliveries and other special offers.






Insurance Providers




of pre-movers use the first vendor that contacts them for

home communications services, regardless of their satisfaction

with their current provider.

85%

phase 30-6 MONTHS AFTER MOVE-IN

Window of Opportunity for:Healthcare Providers

Childcare Providers

Local Banking

Home Improvement

Local Grocery/Retail

Hair Stylists

Landscaping

Auto Repair

Veterinarians

Dentists

Fitness Clubs

During this time consumers are choosing new providers for common daily services, and for less time sensitive new home purchases.

During this 6 month window movers will spend more than the average consumer will spend in 3 years.

Learn more about marketing to movers during all stages at

www.datamentors.com

http://www.datamentors.com/data-solutions/new-mover-pre-mover-marketing-solutions

The 3 Mover Phases: Why Timing is Essential in Marketing to Movers

Marketing

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