The 2018 Sun-Herald City2Surf presented by Westpac

CHARITY PACKAGES

The Sun-Herald City2Surf presented by Westpac is Australia’s largest fun run. 80,000 people will run, hop, skip, walk their way from Hyde Park, Sydney to the most spectacular finish line in the world Bondi Beach.

The 48th City2Surf will take place on Sunday, August 12 2018.

The City2Surf is an event that everyone gets involved in, from multi generational families to groups of fundraisers.

Since 2011 the event has raised over $34 million for many worthy Australian causes

EVENT DETAILS

EDM REACH>312K

SOCIAL MEDIA

FRIENDS>64K

Charity Superstar running places in the 2018 City2Surf for special start 35 45 50Charity Superstar listing on City2Surf website Tier 1 Tier 1 Tier 1

Charity name listing within the City2Surf registration system Tier 1 Tier 1 Tier 1

Featured on the City2Surf home page before official registrations open ✓ ✓ ✓

Charity Superstar running bibs* ✓ ✓ ✓

Invited to the pre event charity meeting in Sydney ✓ ✓ ✓

Access to City2Surf Marketing & Communications Strategy ✓ ✓ ✓

Fundraising Medals for runners who raise more than $1k ✓ ✓ ✓

Souvenir Charity Superstar finisher’s photo ✓ ✓ ✓

Loyalty discount for finisher marquee at other Fairfax events (except City2Surf) ✓ ✓ ✓

Potential media opportunities with official event media partners** ✓ ✓ ✓

Charity featured under ‘Stories of Success’ on the City2Surf charity page ✓ ✓ ✓

Option to purchase additional Charity Superstar places ✓ ✓

Featuring at official training runs ✓ ✓

Advertising tile on the side of charity pages on City2Surf website ✓ ✓

Video to be featured on screens at the start and VIP areas*** ✓

Social media post during the registration campaign** 1

Advertising banner at the top of the City2Surf website ✓

Included in the announcer notes for the event ✓

Opportunity for charity ambassador to be a gun starter for the event ✓

BLUE$17,390

(+GST)

GREEN$20,550

(+GST)

RED$24,750

(+GST)

PACKAGE DETAILS

*Runners details must be submitted by a certain date to have the name on the bib. **Dependent on the content ,Fairfax Events is owned by Fairfax Media but we do not have editorial control. ***30 second charity video must be supplied ready to use and in the correct format to be screened.

Charity Superstar running places in the 2018 City2Surf for special start 20 30Charity Superstar listing on City2Surf website Tier 2 Tier 1

Featured on the City2Surf home page before official registrations open ✓ ✓

Charity Superstar running bibs* ✓ ✓

Invited to the pre event charity meeting in Sydney ✓ ✓

Access to City2Surf Marketing & Communications Strategy ✓ ✓

Fundraising Medals for runners who raise more than $1k ✓ ✓

Souvenir Charity Superstar finisher’s photo ✓ ✓

Orange and Teal packages do not include City2Surf registration system listing

ORANGE$6,350

(+GST)

TEAL$10,350

(+GST)

PACKAGE DETAILS

*Runners details must be submitted by a certain date to have the name on the bib. **Dependent on the content ,Fairfax Events is owned by Fairfax Media but we do not have editorial control. ***30 second charity video must be supplied ready to use and in the correct format to be screened.

Charity Superstar Running PlacesYour Charity Superstar places are secured in the event,

regardless of the event selling out. Your runners will be in a special wave, ahead of 57,000 participants.

Charity Superstar listing on Charity Superstar webpage Your charity will be listed on our website, promoting your cause to a

wider audience. Interested runners will also be able to apply for one of your City2Surf places.

Featured on the City2Surf home page before official registrations open†

Be ahead of the game by purchasing a Charity Superstar package.We will feature a link to the ‘Enter for Charity’ on the home page which will focus on Charity Superstars places. This will be featured before general entries open for

the event.

Charity Name Listing within the City2Surf Registration System

Your charity will be listed in the official registration system, runners can create their page for you or make a one off donation as they sign up for the event.

Charity Superstar Running Bibs*

All runners will receive a special race bib with their first name printed on the front rather than their race number.

Pre Event Charity Meeting - SydneyYou will have the opportunity to attend a joint Everydayhero and Fairfax

meeting before the event to provide you with information, consider feedback and plan our future together.

Access to City2Surf Communications & Marketing Strategy

We will provide an exclusive profile insight into our event participants. This provides you with a better understanding of our runners’ profile, giving your

charity an opportunity to align your messaging to potential fundraisers, to maximise your investment.

Fundraising Medals We will provide special fundraising medals for participants who raise

over $1k.

Souvenir Charity Superstar finisher’s photoProvide your Charity Superstar with a souvenir of the day with a free

finisher’s photo post event.

Loyalty Discount on marquees at other Fairfax EventsReceive a minimum 5% discount on charity finishers marquees at our other

events (except City2Surf) through participation in the 2018 City2Surf.

continued over page >

BENEFIT DETAILS

† This can only be offered if charities sign up to Charity Superstars packages and send in their information before 18 April 2018*Runners details must be submitted by a certain date to have the name on the bib. **Dependent on the content ,Fairfax Events is owned by Fairfax Media but we do not have editorial control. ***30 second charity video must be supplied ready to use and in the correct format to be screened.

Potential media opportunities with our official event media partners**

We will work with you and your charity to promote runner stories and your cause through official event radio and media partners to help you promote your cause.

Option to purchase additional Charity Superstar places Should you need to purchase additional Charity Superstar places, you will

be able to purchase them at the a special rate but participants will have the benefit of being able to start in the Charity Superstar wave. Runners will be

ahead of 57,000 people.

Charities Featured under ‘Stories of Success’ on Charity Page

Your charity can be featured on our website in the fundraising section with inspiring content about the work you are doing.

Featuring at official training runsIncrease your presence by being a charity partner at one of our official training

runs. You have the prospect of meeting runners who maybe interested in running for your cause.

Advertising BannersFurther your charity’s exposure through advertising banner or charity page tile.Advertising Banner - Your banner will be featured at the top of our City2Surf

main website pages. Charity page tile - You can feature your charity on the side of the charity pages

on the website.

Video to be featured on screens at the start area and VIP areas***

Promote your message with a video about your cause to participants involved in the event. We will screen your video at the start of the event. In addition your

video will also be promoted at the VIP after party.

Social Media PostsWe have over 64,000 Social Media followers. Your charity will have the

opportunity to work with us to develop content to be posted on our Facebook, Twitter and LinkedIn channels.

Included in the announcer notes for the eventOn race day, we have announcers at the start and finish lines, communicating

key information with our runners over the PA system. You have the opportunity to include your charity’s key message through our announcer.

Opportunity for charity ambassador to be a gun starter for the event

You will have the opportunity to enter a charity ambassador to be a gun starter for a wave of the event. This will involve a live Q&A session on the day prior to

firing of the gun, providing extra exposure for your cause.

BENEFIT DETAILS

*Runners details must be submitted by a certain date to have the name on the bib. **Dependent on the content ,Fairfax Events is owned by Fairfax Media but we do not have editorial control. ***30 second charity video must be supplied ready to use and in the correct format to be screened.

WEBSITE NEWS TILE

FAIRFAX EDMS

EXAMPLES SUCCESS STORIES

EXAMPLESADVERTISING BANNER

CHARITY PAGE ADVERTISING TILE

CHARITY REGISTRATION SYSTEM

Acquire new fundraisers through the event by listing your charity within the City2Surf official registration system, which will be viewed by more than 80,000 registrants

Benefits

• Improved and focused charity flow – only select one charity

• Clearer call to action to create page

• Runners pay for their place and fundraise for your charity

• Featured within the registration system donation drop down listing

• Full integration with everydayhero. Runners who indicate they wish to fundraise for a charity during the registration process will have a fundraising page created for them, making it easier for participants to start their fundraising journey.

Maximum of 55 charities

EXAMPLE OF REGISTRATION SYSTEM

Characters of copy within registration system 150 200

Charity rotated in tier bracket Tier 2 Tier 1

Logo within registration system ✓

PURPLE$5,795

(+GST)

PINK$4,095

(+GST)

CHARITY SUPPORTER TENTS • Based around the finish line of City2Surf

• Furniture included - details to be confirmed closer to the event

• Maximum of 13 tents

• 6 x 3 tents with some outdoor space

• Location of tents to be confirmed closer to the event

• Based on a first come first basis

• Prime location

• Thank you for your fundraisers and ambassadors

• Cost $2,500 exc GST

CHARITY PROGRAMElizabeth PhuCharity Account ManagerElizabeth.Phu@fairfaxmedia.com.au0497 588 857

SALESYour Everydayhero account manager orFairfax@everydayhero.com 1300 798 768

CONTACT DETAILS