The 2015 Big Brands Report.
Transcript of The 2015 Big Brands Report.
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Sponsored by
Hilton WorldwideHilton WorldwideHipotelsHmg Hotel ManagementHmi Hotel GroupHomegateHome-towne SuitesHospes Hotels)Hospitality ManageHoteis OthonHoteis SlavieroHotel 81 ManagementHotel Alpha-oneHotel Des GouverneursHotel EddaHotel EquatorialHotel GuldsmedenHotel HusaHotel KeihanHotel MontereyHotel OccidentalHotel RhHotel Tokyu BizfortHotel TrustyHotel Wing InternationaHoteles EstelarHoteles H2Hoteles SerenaHoteles VistaHotels & CompagnieHotels & CompagnieHoteturIberostar Hotels & Resorts
Starwood Hotels & ResortsStayAt
StayCity Serviced ApartmentsStayWellStayWell
SteigenbergerSun InternationalSun Maris HotelsSun Suites Hotels
SunrouteSunscape Resorts & Spas
Sunstar HotelSuper HotelSuperClubs
Swallow HotelsSwiss Inn
Swiss-Belhotel InternationalSwiss-Garden
T A Fisher GroupTauzia Hotels
the bThe Doyle Collection
The Heritage Hotels GroupThe Indian Hotel Company
The LaLit GroupThe Leela Palaces & Resorts
The MarmaraThe Park Hotels
The Peninsula HotelThe Pride Group
The Three CornersThe Triton
TIME Hotels LLC
Hilton Worldwide is the Global Hospitality Leader1
Twelve distinct brands, 4,300 hotels and timeshare properties, more than 715,000 rooms in 94 countries and territories and unmatched as:
• Number 1 in rooms in supply• Number 1 in rooms under construction
The Hilton Performance Advantage:• Combinesthepowerofscale,access,reputation,andinnovation—deliveredbytheworld’s premier hospitality company.• Provides powerful resources across our portfolio of brands, delivering leading edge solutions toconsistentlydriveprofitsandefficienciesforourowners.• Creates a higher share of wallet, guest loyalty, and leading innovation, making it easier for on-site personnel to focus on delivering a superior guest experience.
1 Smith Travel Research, Global New Development Pipeline, December 2014; STR, Global Census, January 2015
• Number 1 in development pipeline• Number 1 in net unit growth (excluding portfolio acquisitions)
“Our goal is to serve our guests anywhere in the world, for any lodging need they have.”
Chris Nassetta, President & CEO
Rooms in supplyRooms under constructionRooms in development pipeline#1
3THE 2015 BIG BRANDS REPORT
big brands have big impacTEXECUTIVE SUMMARY
04Branded vs Non-Branded breakdown
INFOGRAPHIC
05The race to 1 million rooms heats upBy Patrick Mayock, Editor-in-Chief
FEATURE
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By Patrick Mayock, Editor-in-Chief
The workhorse brands
FEATURE
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10 Largest Hotel Companies by room count
INFOGRAPHIC
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percentage of global rooms by class & location
INFOGRAPHIC
11
By Stephanie Ricca, Editor-At-Large
Small brands seek profit without commoditization
FEATURE
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top 5 brands - openINFOGRAPHIC
14
top 5 brands - pipelineINFOGRAPHIC
15
BRAND LAUNCH TIMELINEONLINE EXCLUSIVES
23BRAND FAMILY TREE ONLINE EXCLUSIVES
27
4Photo: Hilton Dallas/Plano Granite Park, Plano, Texas
Big brands have big impact
The hotel brand race is on. As the global hotel industry enjoys strong performance coupled with favorable supply-and-demand ratios, brand companies are in full-
on growth mode. For the giants, that means going after market share and net rooms growth in diverse locations. For smaller companies, that means taking measured steps to leverage current market conditions.
The bottom line for both is the same: The branded hotel footprint is growing around the world.
In this special report, Hotel News Now shares data (and the stories behind the data) that outline what brands are growing, how they’re doing it and where. Read what powerhouse company might be the first to reach the 1-million-guestrooms mark. Find out which specific brands are the real heavy lifters for their companies, shouldering the majority of growth. And get real-world growth strategy tips from “small-but-mighty” brands that are making expansion work on their own terms.
Infographics, supported by data from STR, STR Global and the brand companies, showcase just how big the large hotel companies and brands are right now—and how big they plan to get in the future.
While branded hotels around the world might be growing thanks to a handful of powerhouse companies, the overall footprint of hotels carrying a brand name—be it small or large—is growing as well. North America (with 67% of its hotels carrying a brand) leads the world in branded inventory, followed by the Asia/Pacific region, with 51% of its hotel inventory branded. Europe, South America and the Middle East/Africa still favor non-branded hotels, but that gap is narrowing as brand companies become increasingly open to alternate expansion strategies beyond the traditional franchise model.
Go online to www.HotelNewsNow.com to find more coverage of global hotel brand trends, and sign up to receive our Daily Update newsletter. Find the articles and infographics in this report by clicking on the “Special Reports” section from the home page. Download a PDF of the full report, share articles with colleagues and keep the conversation going. Tweet using the hashtag #BigBrands2015.
Thank you for reading!
The HNN editorial staff
5THE 2015 BIG BRANDS REPORT
Middle East/Africa
44% chain
56% independent
67%
33%
41%
59%
51%
49%
44%
56%
41%
59% Sources: STR and STR Global. Data current as of 31 December 2014.
A breakdown of branded hotels and non-branded hotels by region
6 Sponsored by Hilton Worldwide
GLOBAL REPORT—InterContinental Hotels Group CEO Richard Solomons scoffed when first asked about it. Sitting in a suite at the JW Marriott at LA Live, the hustle and bustle of the Americas Lodging Investment Summit just a few floors below, he had more pressing matters to
tackle. But there it was, the question looming large and heavy: Do
you want to be the first hotel company to reach 1 million rooms? “I don’t care about it,” he said. “I know somebody’s gone out
there and talked about it, and good for them.”That somebody was Marriott International,
which fired the first shot across the bow with a 20 January news release that read: “Marriott expects to reach 1 million rooms open or in development in 2015.”
Hilton fired back six days later with a declaration that it was the “world’s largest and fastest-growing hospitality company.” Even Best Western International joined the fray, when on 27 January the company announced its own record-breaking year.
In an asset-light age where the industry’s big players generate an increasingly larger share of revenues from fees, one thing is clear: Size does matter.
Arne Sorenson agreed with that premise.
“We like to be on top, for sure,” said Marriott’s president and CEO via email.
The race to 1 million rooms heats up
CONTINUE READING ON PAGE 7
By Patrick Mayock, Editor-in-Chief
“We like to be on top, for sure. Global development is directly
related to unit growth.”Marriott’s Arne Sorenson regarding the company’s position as
one of the largest hotel companies in the world.
HIGHLIGHTS“I don’t care about it,” said IHG’s Richard Solomons of crossing the 1-million-room mark.
Hilton has the most rooms combined either open or under development.
Size does matter in the era of asset light.
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“Global development is directly related to unit growth, which is tied to our business model of managing and franchising hotels. The power of our portfolio allows us to meet the development strategies of individual owners and franchisees and propel distribution and growth.”
As does Hilton’s Chris Nassetta.
“Our large-scale, broad geographic and chain-scale distribution is a huge differentiator, and the loyalty effect of having the right brands in the right markets is undeniable,” the company’s president and CEO said via email.
Solomons does too, with a caveat. For him, growth for the sake of growth is not the point. What matters most is delivering a relevant offering to guests. Do that, and expansion naturally follows.
“We don’t talk about being
big-hearted. We don’t talk about being enormous. We talk about being brand-hearted, which is about delivering a product that consumers want,” he said. “If you get that right, you’ll grow the business.”
The company turns away more deals than it signs in some regions, Solomons said. And the existing portfolio is constantly being combed to remove the bottom performers to ensure that delivery to guests.
Wooing Wall Street and guestsTalk of brand-heartedness doesn’t woo Wall Street, though.
Case in point: the recent ousting of Starwood Hotels & Resorts Worldwide’s Frits van Paasschen, whose resignation came days after the company reported another quarter of lagging unit growth.
“We have come to the conclusion that now
Part of Marriott International’s expansion plans call for more
than doubling its current presence in the Asia/Pacific
region. Shown here is the Courtyard by Marriott Seoul
Pangyo in South Korea.
(Photo: Marriott International)
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1,221 193,772
1,351 230,000
1,450 240,000
960 117,000
510 39,000
800 156,188
480 108,000
447 44,441
401 N/A
280 50,150
PIPELINE
HOTELS ROOMS
4,278 708,268
4,840 710,295
4,044 692,801
7,645 660,826
6,379 505,278
3,717 482,296
1,222 354,225
3,931 303,522
1,092 172,234
EXISTING
HOTELS ROOMS
6,061 904,067
5,629 938,268
5,494 932,801
8,605 777,826
6,889 544,278
4,517 638,484
1,702 462,225
4,378 347,963
3,010 N/A
1,372 222,384
IF 100% OPEN
HOTELS ROOMS
10 Largest Hotel Companies by room count
Sources: Companies' Reported 2014 Data
2,609 296,075
Notes: All data are current as of 31 December 2014. 1Numbers exclude residences and serviced apartments. 2Domestic pipeline only (company does not report international pipeline). 3Home Inns does not report rooms in the pipeline.
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is the right time to turn to new leadership to drive execution of Starwood’s growth strategy,” said Bruce Duncan, chairman of the board, during a conference call.
Starwood has some ground to gain. The company counts seventh on a list of global chains by rooms in operation combined with rooms in the pipeline as of 31 December 2014. Hilton
claims the No.1 spot with 938,268 rooms open or in the pipeline, followed by Marriott (932,801 rooms) and IHG (904,067 rooms).
Wyndham Hotel Group comes in at a distant fourth with 777,826 rooms, despite the company having the largest number of hotels open with 7,645.
“We’re extremely proud of our portfolio and the growth we’ve experienced both here in the U.S. and internationally—and our goal is to continue that
quality growth,” said Wyndham’s president and CEO, Geoff Ballotti, via email.
For him, that hotel tally is meaningful. It demonstrates the company’s commitment to growth, as does it Wyndham’s strong reception from owners and developers.
“They’re looking to partner with an established, trusted organization
that will drive guests through their doors and offer the resources and support needed to succeed,” Ballotti said.
Guests see size similarly, Nassetta explained. System size conveys comfort, the promise that a preferred brand (or brand family) will be represented in any market they visit.
“Our goal is to serve any guest anywhere in the world, for any lodging need they have,” he said. “As the industry leader
in rooms in supply, rooms under construction and development pipeline, we’re doing just that. And we continue to be confident in the global strength of our 12 distinct brands that guests love and owners prefer.”
Growth driversThe major chains employ a variety of tools as they chart global expansion.
Management contracts, franchising and (in the right situation) even leases contribute to growth. So, too, do portfolio acquisitions.
Marriott in particular is executing on the latter. The company in recent years acquired Spain’s AC Hotels (2010), the United States-based Gaylord Hotels (2012) and South Africa’s Protea Hotel Group (2013).
Most recently the
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“I don’t care about it. I know somebody’s gone out there and talked about it, and good for them.”IHG’s Richard Solomons when asked if being the first to cross the 1-million-room mark matters.
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company brought Toronto-based Delta Hotels and Resorts into the fold, expanding Marriott’s footprint in Canada by 38 hotels and more than 10,000 rooms.
Wyndham, too, has pulled the portfolio-acquisition trigger, most recently in February when the company announced the $57-million buy of Dolce Hotels and Resorts.
The executive team at Hilton prefers organic unit growth, Nassetta said.
“In 2014, we continued to lead the industry in net unit growth excluding portfolio acquisitions,” he said.
“Putting all that together with our asset-light strategy and a tremendous amount of hard work from our team members has allowed us to grow in good times and bad.”
Team approachEach executive spoke of the importance of their developments teams, particularly as it relates to expansion in new and emerging markets around the world.
IHG also has approached development from a global perspective—a strategy largely bred of the company’s United Kingdom home base offering fewer opportunities for growth than, say, the U.S., Solomons explained.
“Because our home market is relatively small, we have to think about the other markets. What it leads to is strong presence on the ground in each of those markets,” he said.
In China, for instance, IHG has a standalone team that reports directly to the CEO. That approach has “enabled us to understand our local markets better,” Solomons said.
At Wyndham, more than half the development pipeline is outside the U.S., and nearly 70% of that is new construction, Ballotti said.
“We’ve focused on expanding our presence in markets where the demand is ripe for hotel development—like China, India, Peru, Brazil and parts of the Middle East,” he said. “We have incredible, motivated
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development teams around theworld dedicated to connecting us with likeminded partners and ensuring that our brands expand in the markets where the brand and our franchisees are best positioned for success.”
Growth on a global scale is not possible without shared leadership, Nassetta said.
“Success is also dependent on distributing leadership by giving people accountability and responsibility to make decisions at the point of most information,” he said.
Sorenson described a similar situation with his development team.
“They know they have my OK to be innovative and to try new things that will help them and the company succeed,” he said.
Whether that leads Marriott or Hilton or IHG or Wyndham over that 1-million-room mark first, only time will tell.
Sponsored by Hilton Worldwide
UP NEXT: THE WORKHORSE BRANDS
Percentage of global rooms by class and location
Location segments are hotel
classifications driven by physical location. (Source: Hotel News
Now’s “Hotel Industry Terms to
Know”)
The class for a chain-affiliated hotel
is the same as its chain scale. An
independent hotel is assigned a class
based on its ADR, relative to that of
the chain hotels in its geographic
proximity. (Source: Hotel News Now’s
“Hotel Industry Terms to Know”)
Sources: STR and STR Global. Data current as of 31 December 2014. 11
By Patrick Mayock, Editor-in-Chief
GLOBAL REPORT—All brands are not created equal. In the race toward global expansion, some clearly shoulder a larger share of the weight.
They are the workhorses, those tried-and-true offerings that resonate with travelers, developers and investors alike.
Holiday Inn Express is the heaviest hitter. Its 228,514 rooms were the most open among any brand as of 31 December 2014, according to census data from STR, parent company of Hotel News Now. The upper-midscale brand also claimed the largest share of the global active pipeline (4.1%) with 56,190 rooms.
Rounding out the top five of brands with the most rooms under contract were: 2. Hilton Hotels & Resorts: 47,929 rooms (3.5% of the global pipeline) 3. Holiday Inn: 44,607 rooms (3.3%) 4. Hampton: 40,107 rooms (2.9%) 5. Hilton Garden Inn: 37,523 rooms (2.8%)Courtyard by Marriott, with 2.6% of the global pipeline, is another brand heavyweight.
That Holiday Inn Express and Holiday Inn occupy such high spots on that list is no surprise, according to Joel Eisemann,
CONTINUE READING ON PAGE 14
The workhorse brands
HIGHLIGHTSHoliday Inn Express has the most rooms open and under contract.
The rooms with the largest share of the pipeline primarily fall in the focused-service segment.
Full-service brands typically lead expansion into previously untapped regions.
12 Sponsored by Hilton Worldwide
Photo: Holiday Inn Express Chicago Magnificent Mile
THE 2015 BIG BRANDS REPORT 13
14 Sponsored by Hilton Worldwide
WORKHORSE BRANDS14
chief development officer of the Americas with par-ent company InterCon-tinental Hotels Group.
The company’s development team exhausts a lot of time and energy to ensure their continued growth, he said. What’s more, there’s a clear appetite for such mid-tier offerings from various customer subsets, he said.
“One of our customers is the developer. We need to have brands that resonate with the developer and makes sense from a development perspective—that they’re easy to build, that we’re thinking about the cost to build a hotel, and the kind of return an owner would get,” Eisemann said. “And then of course we spend a significant amount of time thinking about the traveler.”
A large segment of those travelers are looking for affordable, efficient, no-fuss offerings that have become the hallmark of the limited-service segment.
Hampton Inn and Hilton Garden Inn, like Holiday Inn Express, are among several standouts in that space. With 198,848 rooms open, Hampton is the fourth largest brand in the world.
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15THE 2015 BIG BRANDS REPORT
WORKHORSE BRANDS 15
The popularity of such brands makes their absence conspicuous in much of the emerging world, where burgeoning middle classes are clamoring for accommodations that fit the brand landscape and, more importantly, their budgets, explained Tony Capuano, executive VP and global chief development officer at Marriott International.
In India, for instance, the growing middle class has led to “stratospheric growth in the volume of domestic business travelers,” he said. Courtyard could fit that need; Marriott’s Fairfield Inn and Suites even more so.
“Local partners see growth of the domestic business travel market, and Fairfield is a perfect fit for that,” he said. “It’s the consumer trends that start us down the path of whether some of our platforms have applications in those countries.”
Still focused on full serviceThe recent explosion of the select-service segment, particularly in North America, belies the viability of full-service expansion
3.5%
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16 Sponsored by Hilton Worldwide
throughout previously untapped regions such as the Asia/Pacific, sources said.
Break down Hilton Worldwide Holdings’ total pipeline by room count, and the majority falls under the likes of Hampton, Hilton Garden Inn and other select-service flags. But if you analyze those same projects by revenue-generating potential, the ratio flips in favor of full-
service, explained Ian Carter, Hilton’s president of development, architecture and construction.
That promise of more profitability has kept the Hilton Hotels & Resorts iron hot, he said. Case in point: The brand has the second most rooms under contract of any tracked by STR.
But executing on full-service growth can prove challenging in mature countries such as the U.S., where most major cities are saturated with the likes of Hilton, Marriott and
InterContinental flags. “It is harder
for new development.
That’s across all the
various brand
companies. You’re not seeing as many new full-service hotels being built in the United States and Canada,” Eisemann said.
That diverts expansion plans elsewhere, primarily to developing countries where the first demand for travel accommodation typically materializes at the higher end of the market.
Most of the rooms in the Hilton Hotels brand portfolio are slated for outside the company’s domestic base in the U.S., for example.
“From the investor perspective, our pipeline reflects a more balanced derivation of (earnings before interest, taxes, depreciation and amortization) by geography,” Carter said. “You’re not simply relying on the U.S. being healthy for profits in the longer term. When all of that pipeline is built out, a lot more will be derived from outside the U.S.”
Pursuing full-service growth has another advantage: It paves the way for select-service brands to follow.
Wyndham Hotel Group follows that model, establishing beachheads with its Ramada Worldwide and Wyndham Hotels and Resorts brands.
WORKHORSE BRANDS16
Photo: Hilton Istanbul Bosphorus
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“If we lead with Ramada and Wyndham and try to get a good distribution of those products, then we can bring (Tryp by Wyndham) or Wyndham Garden,” said Bob Loewen, the company’s COO.
Soft brands the next surge? While not necessarily the workhorses of their parent companies’ respective brand portfolios, soft brands and collections will continue to play a larger role in expansions, sources said.
“The opportunity obviously is to establish our international brands (particularly in Europe), but there’s also a massive opportunity where we partner with owners with underperforming assets. They have
WORKHORSE BRANDS 17
classic hotels locally, but they could benefit from our commercial engine,” Carter said.
That’s why Hilton in 2014 launched Curio – A Collection by Hilton. The umbrella lets owners maintain the unique characteristic and feel of their hotels while giving Hilton entry into previously untapped markets—with one-of-a-kind hotels to boot.
The fledgling Curio counted five hotels at press time. Much larger in scale is Marriott’s Autograph Collection, which launched four years ago and numbers 76 properties as of press time.
“We’re racing toward 100,” Capuano said. “It’s been a really fascinating platform for us.”
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UP NEXT: SMALL BRANDS SEEK PROFIT WITHOUT COMMODITIZATION
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China, along with India, Peru and other non-U.S. markets are top on the list of places Wyndham
Hotel Group President and CEO Geoff Ballotti said the company
is targeting for expansion. Shown here is Wyndham Super8 Xian
Xidajie-Xian, China
(Photo: Wyndham Hotel Group)
18 Sponsored by Hilton Worldwide
GLOBAL REPORT—“Bigger” doesn’t always have to lead to “biggest” when it comes to a hotel franchise company’s global
footprint. But while total world domination in guestroom numbers isn’t necessarily every hotel brand’s goal, successful smaller companies know what factors comprise their definition of “growth” and they stick to them.
Of the 991 hotel chains in STR’s latest census report, 86% have fewer than 10,000 guestrooms in their global portfolio. More than half (55%) of the hotel chains on the list have fewer than 2,000 guestrooms in their global portfolio. Crunch the numbers, and it’s clear the majority of hotel chain parent companies are not among the elite few that will reach the 1-million-guestroom mark anytime soon.
For those companies, growth is not measured strictly by net room count, but rather through a more holistic approach CONTINUE READING ON PAGE 19
Photo: The Ace Hotel London Shoreditch
By Stephanie Ricca, Editor-At-Large
Small brands seek profit without commoditization
HIGHLIGHTS“Small-but-mighty” brands define growth beyond net room count.
Each new brand location must offer an ROI to owners.
Benefits to remaining small include flexibility and better control over reputation management.
SMALL BRANDS 19
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in a measured way that offers economies of scale but that keeps within the parent company’s reach.
Some companies “may aspire to the growth of Starbucks,” said RLHC Senior VP and Chief Franchise Officer Brian Quinn, “but in that pursuit it’s easy to tip
over to commoditization that detracts from your core product.”
Gaining critical mass played a big role in the expansion of the California-bred Joie de Vivre boutique hotel brand, which earlier this year made the leap
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Properties open: 24Guestrooms open: 3,478As of 1 March 2015
Properties open: 55Guestrooms open: 12,122
As of 1 March 2015
THE 2015 BIG BRANDS REPORT
that often gives more importance to factors such as return on investment and control over brand reputation at all levels.
Those companies that fit more into the “small-but-mighty” category are finding that today’s hotel development and operating environment is one that can support different growth models.
Pipeline mattersMake no mistake, however: Size does matter. One of the challenges smaller companies have is reaching critical mass quickly, particularly with new brand launches.
Red Lion Hotels Corporation, which launched lifestyle brand Hotel RL last year, definitely has unit growth as part of its goal. CEO Greg Mount set a short-term goal of 100 additional hotels across the company’s entire brand portfolio (which currently stands at 55 hotels open) within 100 weeks.
Is the company on track to make this 100-week goal a reality? “We’ll lift up and do whatever we have to do to make this happen,” Mount said recently. “We’re already ahead of pace this year.”
Red Lion executives know that for them, growth must happen, but
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SMALL BRANDS20
20 Sponsored by Hilton Worldwide
to the East Coast for the first time, announcing two New York City hotels and one in Miami Beach.
That step, which will bring the brand to 29 properties, is part of a controlled growth strategy, according to JDV parent company Commune Hotels + Resorts’ CEO Niki Leondakis. Commune is the parent company of JDV, Thompson Hotels, Alila and Tommie—all lifestyle-
centric boutique brands.When Commune
formed in 2011, its core brands were split geographically—JDV on the U.S. West Coast and Thompson Hotels in the East. JDV’s growth plan came about as the company learned its core guests were looking for properties where they traveled and not always finding them.
“JDV guests are about lifestyle and attitude,”
Leondakis said. “We learned that our customer would stay at JDV hotels and they were looking for them, but they weren’t there so they had to make alternate choices.”
Leondakis said controlled growth is the guiding force that helps the company balance where its guests want to be with the company’s focus on keeping every development
and hotel unique. “We’re focused on
development where our guests travel and want us to be … but we want to be in markets that make sense for us,” she said. “We have opportunities to go a lot of places that don’t make sense for us and we turn them down.”
While growth is on the agenda for smaller brands, most see it as advantageous that their owners don’t need to
worry about excessive encroachment or overlap.
“Because we are relatively small, we don’t have to try to have six Fairmonts in London,” said Martin Kandrac, executive VP of real estate & development for FRHI Hotels & Resorts (parent company for the Fairmont, Raffles and Swissôtel brands). “That’s the Starbucks model. We generally have one
property in each market, maybe two if there are distinct submarkets.”
Return on investmentMany such “small-but-mighty” hotel brands credit success to their commitment to growing within their means.
“It’s also about making sure the economics (of opening a hotel) are right for the owners,” RLHC’s
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“In every meeting we sit down in, we’re talking about our ability to keep things simple, our ability to be
nimble and our ability to innovate.”
Red Lion Hotels Corporation’s Greg Mount on the flexibility inherent in being a smaller brand.
SMALL BRANDS 21
21THE 2015 BIG BRANDS REPORT
Mount said. That means focusing on the terms of franchise deals “so we recognize it’s a real estate deal for (our owners) and they need to monetize it.”
With the hotel industry cycle (particularly in the U.S.) at a point that favors transactions, owners are tuned in to the value brands bring to the table, but they don’t follow brands blindly if they don’t believe the
affiliation is a good one. “We’re involved
with the brands we’re with because they can execute the business, as simple as that,” said Gerry Chase, president and COO of New Castle Hotels and Resorts, an ownership, management and development company with a mix of 25 branded and independent hotels comprising 4,388 guestrooms in its portfolio.
“There’s no value in having an association with a large brand if they can’t execute well.”
Brad Wilson, president of the seven-property Ace Hotel brand, said the company (which is based in Portland, Oregon, and New York City) couldn’t grow without a clear model in place—even if that growth is measured.
“Ours is very much an independent business
unit model, and we have a very strong structure (in) reservations and revenue management,” Wilson said.
“It’s a solid structure that we’ve developed over the last couple of years to manage our hotels.”
He said the company is equipped to manage from 15 to 20 hotels, not 1,500 or 2,000.
“We don’t have a desire to be (InterContinental Hotels
Group),” he said. “We don’t need to be the world’s largest hotel company. It’s not in our master plan.”
The financing pictureOne benefit to being small at this point in the hotel cycle is that financiers are more knowledgeable and open to striking deals outside “the big 10” franchisor companies than ever before, sources said.
“The lending community has absolutely become more receptive to our segment, which has made a big difference,” Leondakis said. “The development community too has migrated to (smaller boutique brands) because they see the flexibility and they see how we can manage through downturns and do the right thing for each individual situation.”
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“We’re not trying to put the most dots on the map. We want the best places. It’s not a race to meet a quota;
we’re not trying to be the biggest brand out there.”
Commune Hotels + Resorts’ Niki Leondakis on controlled growth.
CONTINUE READING ON PAGE 22
Control over reputation, systemsAt the end of the day, factors such as reputation control and the ability to be flexible when it comes to implementing change rank at the top of the list for executives of smaller hotel brands.
“We’re not trying to put the most dots on the map,” Leondakis said. “We want the best places. It’s not a race to meet a quota; we’re not trying to be the biggest brand out there.”
The boutique nature of JDV is the driving force behind Leondakis’ words, but the sentiment rings true for non-boutique small brands as well.
“In every meeting we sit down in, we’re talking about our ability to keep things simple, our ability to be nimble and our ability to innovate,” Mount said of RLHC. That flexibility, he said, has allowed the company to control its internal systems for everything from revenue management to point of sale—something he said could never happen quickly within a large, legacy brand.
HNN’s Patrick Mayock contributed to this report.
SMALL BRANDS22
22 Sponsored by Hilton Worldwide
Properties open: 7Guestrooms open: 1,058As of 1 March 2015
Properties open: 113Guestrooms open: 42,577
As of 1 January 2015
CONTINUED FROM PAGE 21
UP NEXT: BRAND LAUNCH TIMELINE
BRAND LAUNCH TIMELINE2008
HOTEL NEWS NOW LAUNCHES(17 September 2008)
2009
HOME2 SUITES BY HILTON (Hilton Worldwide Holdings) RADISSON BLU
(Carlson)
LEONARDO BOUTIQUE HOTEL(Fattal Hotels)
LEONARDO ROYAL HOTEL(Fattal Hotels)
AUTOGRAPH COLLECTION(Marriott International)
23
This timeline shows some key global brands and their parent companies that have been announced since Hotel News Now launched in 2008.
Sources: STR, STR Global, company data.
Footnotes: This list is organized by when hotel brands were first announced to the industry; the list is not organized by opening date. This list is not intended to be an exhaustive list of all global brand launches since 2008. Hotel News Now will maintain this list moving forward. If you would like to add a brand to the timeline, please contact editor at large Stephanie Ricca at [email protected].
2010
2011
NIGHT HOTELS(Hampshire Hotels & Resorts)
IBIS BUDGET(Accor)
SOFITEL SO(Accor)
PUBLIC(Ian Schrager Hotel Company)
LEMON TREE PREMIER(Lemon Tree)
DREAM HOTELS(Hampshire Hotels & Resorts)
IBIS STYLES(Accor)
SOFITEL LEGEND(Accor)
HYATT HOUSE(Hyatt Hotels Corporation)
BEST WESTERN PLUS(Best Western International)
VIVANTA BY TAJ(The Indian Hotel Company)
VIRGIN HOTELS(Virgin Group)
B HOTELS(B Hotels)
BEST WESTERN PREMIER(Best Western International)
EDITION(Marriott International)
24Sources: STR, STR Global, company data.
Footnotes: This list is organized by when hotel brands were first announced to the industry; the list is not organized by opening date. This list is not intended to be an exhaustive list of all global brand launches since 2008. Hotel News Now will maintain this list moving forward. If you would like to add a brand to the timeline, please contact editor at large Stephanie Ricca at [email protected].
2012
2013
THE LEO HOTEL COLLECTION(Red Lion Hotels Corporation)
TOMMIE(Commune Hotels and Resorts)
METROPOLO JINJIANG HOTELS(Jin Jiang Hotels)
HYATT ZILARA(Hyatt Hotels Corporation)
MOXY HOTELS(Marriott International)
BEST WESTERN PLUS EXECUTIVE RESIDENCY(Best Western International)
HYATT ZIVA(Hyatt Hotels Corporation)
DUSIT DEVARANA(Dusit Thani Public Company Ltd)
HUALUXE HOTELS AND RESORTS(InterContinental Hotels Group)
MEI JUE(Accor)
WANDA REALM(Wanda Hotels & Resorts)
SONESTA ES SUITES(Sonesta ES Suites)
REGENTA(Royal Orchid)
EVEN HOTELS(InterContinental Hotels Group)
WANDA REIGN(Wanda Hotels & Resorts)
WANDA VISTA(Wanda Hotels & Resorts)
25Sources: STR, STR Global, company data. Sources: STR, STR Global, company data.
Footnotes: This list is organized by when hotel brands were first announced to the industry; the list is not organized by opening date. This list is not intended to be an exhaustive list of all global brand launches since 2008. Hotel News Now will maintain this list moving forward. If you would like to add a brand to the timeline, please contact editor at large Stephanie Ricca at [email protected].
2014
QUORVUS COLLECTION(Carlson)
NH COLLECTION(NH Hotels)
2015
CURIO - A COLLECTION BY HILTON(Hilton Worldwide Holdings)
AUGUSTUS HOTELS & RESORTS(Hampshire Hotels & Resorts)
TIME HOTELS(Hampshire Hotels & Resorts)
HYATT CENTRIC(Hyatt Hotels Corporation)
UNSCRIPTED HOTELS (Hampshire Hotels & Resorts)
PROPER HOTELS(Proper Hospitality)
RADISSON RED(Carlson)
VENU(Jumeirah Group)
HOTEL JEN(Shangri-La International Hotel Management)
BW PREMIER COLLECTION (Best Western International)
CORDIS HOTELS AND RESORTS(Langham Hospitality Group)
JAZ IN THE CITY(Steigenberger Hotels and Resorts)
VIB(Best Western International)
CANOPY BY HILTON(Hilton Worldwide Holdings)
HOTEL RL(Red Lion Hotels Corporation)
HUB BY PREMIER INN(Whitbread Hotel Company)
OE COLLECTION(Loews)
26 Sources: STR, STR Global, company data.
Footnotes: This list is organized by when hotel brands were first announced to the industry; the list is not organized by opening date. This list is not intended to be an exhaustive list of all global brand launches since 2008. Hotel News Now will maintain this list moving forward. If you would like to add a brand to the timeline, please contact editor at large Stephanie Ricca at [email protected].
GRADUATE HOTELS(AJ Capital Partners)
25Hours Hotels7 Days Inn
A Victory HotelsAbad Group
AbbaAbotel
Abou NawasAbsolute Hotel Services GroupAbsolute Hotel Services GroupAbsolute Hotel Services Group
AccorAccorAccorAccorAccorAccorAccorAccorAccorAccorAccorAccorAccorAccorAccorAccorAccorAccorAccorAccorAccor
Ace Hotel GroupAchat HotelsAcom Hotel
Acora Hotel And WohnenAdrian Hoteles
AffiniaAffordable Suites Of America
AkaAl Diar
AldemarAlfa Hotels
Alila Hotels & ResortsAllegro Resorts
Allia HotelsAllia Hotels
Alp`Azur HotelsAlpitour World Hotels & Resorts
Alt HotelsAltis Hotel Group
Amaks Hotels & ResortsAmanresorts International Pte Ltd
Amathus Beach HotelAmber Hotel
Amerian Hoteles Amerian Hoteles
America`s Best FranchisingAmerica`s Best Franchising
AmericInnAmeron Hotel Collection
Amrath Hotels Anantara
Anemon HotelsApa Hotel
Apex HotelsApollo Hotels & Resorts
Aqua HospitalityAqua HospitalityAqua Hospitality
Aranzazu HotelesArcadia Hotels Af
Archipelago InternationalArchipelago InternationalArchipelago International
Archipelago InternationalArchipelago International
Arcona HotelsArcotel HotelsAristos Hotels
AroraAryaduta Hotel Group
As HotelsAscott GroupAscott GroupAscott Group
AshokAtahotels
Atlantic HotelsAtton Hotels S.a.
Austria Trend Hotels & ResortsAvari HotelsAxel Hotels
Ayre HotelesAyres Hotels
Azalai HotelsAzimut
Azur Hotels & ResortsB&B Hotels
Baglioni HotelsBanyan Tree Holdings LimitedBanyan Tree Holdings Limited
B-AparthotelsBarcelo Hotels & Resorts UKBarcelo Hotels & Resorts UKBarcelo Hotels & Resorts UK
Bastion HotelsBayview Intl Hotels & Resorts
Be Live HotelsBe Live Hotels
Beijing Capital Tourism Co, LtdBeijing Capital Tourism Co, Ltd
Bella Vista Motel Belmond Luxury Hotels
Berggruen HotelsBerggruen Hotels
Berjaya Hotels & Resorts Berkshire Rooms Serviced
Best HotelsBest Western InternationalBest Western InternationalBest Western International
Beta HotelsBlue Horizon Group
Blue Tree HotelsBluebay Resorts
Bluesun Hotels & ResortsBoarders Inn & Suites
Bonsai HotelsBoomerang HotelsBoomerang Hotels
Boscolo HotelsBoscolo Hotels
Boulders Inn & SuitesBourbon Hotels & Resorts
Bridal Tea House HotelsBridgestreet Accommodations
Britannia HotelsBrownsword Hotels
Budget HostBudget Suites Of America
Cabot LodgeCanad Inns
Candeo Hotels CapellaCarlsonCarlsonCarlsonCarlson
25Hours Hotels7 Days InnA Victory HotelsAbad Hotels & ResortsAbbaAbotelAbou NawasEastinEastin EasyU Hotels & ResortsAdagio City AparthotelAll SeasonshotelsCaesar Park HotelsCoraliaEtap HotelGrand MercureHotel F1Hotel Formule 1Hotel IbisIbis BudgetIbis StylesLibertelMercure HotelsMGallery Hotel CollectionNovotel HotelsParthenonPullmanQuaySofitel Luxury HotelsSuite NovotelThe SebelAce Hotel GroupAchat HotelsAcom HotelAcora Hotel And WohnenAdrian HotelesAffiniaAffordable Suites Of AmericaAkaAl DiarAldemarAlfa HotelsAlila Hotels & ResortsAllegro ResortsBristol HotelsPlaza Inn HotelsAlp`Azur HotelsAlpitour World Hotels & ResortsAlt HotelsAltis Hotels GroupAmaks Hotels & ResortsAmanresorts International Pte LtdAmathus Beach HotelAmber HotelAmerian HotelesMerit HotelsAmerica`s Best SuitesBudgetelAmericInnAmeron Hotel CollectionAmrath Hotels AnantaraAnemon HotelsApa HotelApex HotelsApollo Hotels & ResortsAqua Hotels & ResortsLite HotelMonogram Hotel CollectionAranzazu HotelesArcadia Hotels AfAston InternationalFave HotelsKamuela Villas
Neo HotelsQuest HotelsArcona HotelsArcotel HotelsAristos HotelsAroraAryaduta HotelAs HotelsAscottCitadinesSomerset HotelsAshokAtahotelsAtlantic HotelsAtton Hotel S.a.Austria Trend Hotels & ResortsAvari HotelsAxel HotelsAyreAyresAzalai HotelsAzimutAzur Hotels & ResortsB&B HotelsBaglioni HotelsAngsana Hotels & ResortsBanyan TreeB-AparthotelsBarcelo ComfortBarcelo HotelsBarcelo PremiumBastion HotelsBayview Intl Hotels & ResortsBe Live HotelBe Smart HotelBtg-Jianguo Hotels & ResortsShindom InnBella Vista Motel BelmondKeys Hotels & ResortsKeys KlubBerjaya Hotels & Resorts Berkshire Rooms ServicedBest HotelsBest WesternBest Western PlusBest Western PremierBeta HotelsBlue Horizon GroupBlue Tree HotelsBluebay ResortsBluesun Hotels & ResortsBoarders Inn & SuitesBonsai HotelsGuesthouse InnsSettle InnB4 HotelsBoscolo HotelsBoulders Inn & SuitesBourbon Hotels & ResortsBridal Tea HouseBridgestreet AccommodationsBritannia HotelsAbodeBudget HostBudget Suites Of AmericaCabot LodgeCanad InnsCandeo Hotels CapellaArt’otelCountry Inn & SuitesPark InnPark Plaza
PARENT COMPANY BRAND PARENT COMPANY BRAND
This family tree is organized by parent company and lists hotel brands that had properties open as of 31 December 2014.
Family Tree: Global hotel companies and their brands
27THE 2015 BIG BRANDS REPORT
CarlsonCarlsonCarlsonCarlton
Carlton Hotel CollectionCarris HotelesCasa AndinaCasa AndinaCasa Andina
CataloniaCentara Hotels & ResortsCentara Hotels & ResortsCentara Hotels & ResortsCentara Hotels & Resorts
CenterhotelCenterstone Hotels
Centra Hotels & ResortsCentral Apartment Hotels
Centrum Hotels (Germany)Chaaya
Chandris Hotels & ResortsChase Suites
Cheval Residence GroupChi Hotels & Resorts
Chic & BasicChoice Hotels InternationalChoice Hotels InternationalChoice Hotels InternationalChoice Hotels InternationalChoice Hotels InternationalChoice Hotels InternationalChoice Hotels InternationalChoice Hotels InternationalChoice Hotels InternationalChoice Hotels InternationalChoice Hotels InternationalChoice Hotels InternationalChoice Hotels InternationalChoice Hotels InternationalChoice Hotels International
CinnamonCitizenM Hotels
Citrus Hotels & ResortsCity Comfort Inn Group
City ExpressCity Express GrpCity Express Grp
City InnsCity Lodge Hotels GroupCity Lodge Hotels GroupCity Lodge Hotels GroupCity Lodge Hotels Group
City MarqueCiutat Hotels
Clarendon Serviced ApartmentsClarks Group Hotels
ClassicalClub Magic Life
Club MedClub Quarters
ClubhouseCoast Hotels & ResortsCoast Hotels & Resorts
Cobblestone HotelsColumbus Hotels
Commundo TagungshotelsCommune Hotels + ResortsCommune Hotels + ResortsCommune Hotels + Resorts
Compass HospitalityComwell
Concept HospitalityConcept Hospitality
Confortel HotelesConstance Hotels
Cosmopolitan HotelsCotels Serviced Apartments
Country Garden Phoenix Hotels Cresta Hotels
Crestwood SuitesCrown HotelsCrystal Hotels
Crystal InnCumulus
Dafam Hotels
Dai-IchiDaiwa Royal Hotels
Daiwa Roynet HotelsDakota Hotels
Dan HotelsDanubius Hotels Group CompanyDanubius Hotels Group Company
De Vere PlcDe Vere Venues
Dedeman HotelsDelfin HotelsDelta Hotels
Derag Hotel And LivingDerby Hotels Collection
Diego De Almagro HotelesDisney Hotels
DivanDivani HotelsDolan HotelsDolce Hotels
Domina HotelDorchester CollectionDorint Hotels & Resorts
Dormero HotelDormy Inn
Downtowner InnsDreamhouse Serviced Apartments
Dreams Resorts & SpasDrury HotelsDrury HotelsDrury HotelsDrury HotelsDrury HotelsDrury Hotels
Dusit Thani Public Company LtdDusit Thani Public Company LtdDusit Thani Public Company LtdDusit Thani Public Company Ltd
Duxton InternationalDynasty Hotel GroupDynasty Hotel GroupDynasty Hotel Group
EasyhotelEhotel
Elba HotelsElectra Palace Hotel
Elegant Hotels GroupElite Hotels
Emaar Hospitality GroupEmaar Hospitality GroupEmaar Hospitality GroupEmaar Hospitality Group
ESA Serviced ApartmentsEuroagentur Hotel
EurohotelEuropa
Eurostars HotelEurotel Hotels Evenia Hotels
EvergreenExclusive Hotels
Extended Stay HotelsExtended Stay HotelsExtended Stay Hotels
E-Z 8Fairbridge Hotels InternationalFairbridge Hotels International
FRHI Hotels & ResortsFRHI Hotels & ResortsFRHI Hotels & Resorts
Family Inns Of AmericaFar East Consortium International Far East Consortium International Far East Consortium International Far East Consortium International
Fen HotelesFen Hoteles
Fenix Hospitality Sweden AbFiesta Hotels
Firmdale HotelsFirst
Fjb HotelsFletcher Hotels
Flexstay Hotel ManagementFlexstay Hotel Management
Quorvus CollectionRadissonRadisson BluCarltonCarlton Hotel CollectionCarris HotelesCasa Andina ClassicCasa Andina Private CollectionCasa Andina SelectCataloniaCentara Boutique CollectionCentara Grand Hotels & ResortsCentara Hotels & ResortsCentara Residences & SuitesCenterhotelCenterstone HotelsCentra Hotels & ResortsCentral Apartment HotelsCentrum Hotels (Germany)ChaayaChandris Hotels & ResortsChase SuitesCheval Residence GroupCorinthiaChic & BasicAscend CollectionCambria SuitesClarionClarion CollectionComfortComfort InnComfort SuitesEcono LodgeMainstay SuitesQualityQuality Hotel & ResortQuality InnRodeway InnSleep InnSuburban Extended Stay HotelsCinnamonCitizenM HotelsCitrus Hotels & ResortsCity Comfort InnCity ExpressCity JuniorCity SuitesCity InnCity LodgeCourtyard HotelRoad LodgeTown LodgeCity MarqueCiutat HotelsClarendonClarks Group HotelClassicalClub Magic Life AfClub MedClub QuartersClubhouseCoast Hotels & Resorts CanadaCoast Hotels & Resorts USACobblestone HotelsColumbus HotelsCommundo TagungshotelsAlilaJoie de VivreThompsonCitrus HotelsComwellFern ResidenceThe Fern Hotels & ResortsConfortel HotelesConstance HotelsCosmopolitan HotelsCotels Serviced ApartmentsCountry Garden Phoenix HotelCresta HotelsCrestwood SuitesCrown HotelCrystal HotelsCrystal InnCumulusDafam Hotels
Dai-IchiDaiwa Royal HotelsDaiwa Roynet HotelsDakota HotelsDan HotelsDanubiusHungarhotelsVillage Urban ResortsDe Vere VenuesDedeman HotelsDelfin HotelsDelta HotelsDerag Hotel And LivingDerby Hotels CollectionDiego De Almagro HotelesDisney HotelsDivanDivani HotelsDolan HotelsDolce Hotels & ResortsDomina HotelDorchester CollectionDorint Hotels & ResortsDormero HotelDormy InnDowntowner InnsDreamhouse Serviced ApartmentDreams Resorts & SpasDrury InnDrury Inn & SuitesDrury LodgeDrury Plaza HotelDrury SuitesPear Tree InnDusit DevaranaDusit PrincessDusitd2The Dusit Thani GroupDuxton InternationalCitylife HotelsDynasty HotelsHeritageEasyhotelEhotelElba HotelsElectra Palace HotelElegant Hotels GroupElite HotelsArmani Hotels & ResortsNuran Serviced ResidencesThe Address Hotels & ResortsVida Hotels & ResortsESA Serviced ApartmentsEuroagentur HotelEurohotelEuropaEurostars HotelEurotel HotelsEvenia HotelsEvergreenExclusive HotelsCrossland SuitesExtended Stay AmericaExtended Stay DeluxeE-Z 8Fairbridge InnLoyalty InnFairmont Hotels & ResortsRafflesSwissotelFamily Inns Of AmericaD Collection DorsettGrand DorsettSilka HotelsDazzler HotelsEsplendor HotelsSweden HotelsFiesta HotelsFirmdale HotelsFirstFjb HotelsFletcher HotelsFlexstay InnHotel Mystays
PARENT COMPANY BRAND PARENT COMPANY BRAND
28 Sponsored by Hilton Worldwide
FlorisFosshotel
Fountain Court ApartmentsFour Pillars Hotels
Four Seasons Hotels & ResortsFragrance Hotels
Franklyn Hotels & ResortsFrantour
Frasers HospitalityFresh Hotels
Fujiya HotelsFullon Hotels
Furama HotelsFx Hotels Group
G S M HotelesG6 HospitalityG6 Hospitality
Garden InnsGarden Palace Hotels
Gems Of BarbadosGhl HotelesGhl Hoteles
GloriaGo Native Apartments
Good Inn HotelsGood Nite Inn
Grace InnsGrand America Hotels & Resort
Grand Hotel Management GroupGrand Hotel Management Group
Grand Hotels InternationalGrand Hotels InternationalGrand Hotels International
Grand MetroparkGrandstay HospitalityGrandstay Hospitality
Grange HotelsGranvia
Great WesternGreat Wolf LodgeGreene King InnsGreene King Inns
Greentree InnsGresham Hotels
Groupe Du LouvreGroupe Du LouvreGroupe Du LouvreGroupe Du LouvreGroupe Du LouvreGroupe Du LouvreGroupe Du LouvreGroupe Du LouvreGroupe Envergure
Groupe Menguy InvestissementsGrupo Empresarial AngelesGrupo Empresarial AngelesGrupo Empresarial Angeles
Grupo Posadas GrpGrupo Posadas GrpGrupo Posadas GrpGrupo Posadas Grp
Grupo Sol MeliaGrupo Sol MeliaGrupo Sol MeliaGrupo Sol MeliaGrupo Sol MeliaGrupo Sol MeliaGrupo Sol Melia
GrupotelGunnewig Hotels
Guoman Hotels LtdGuoman Hotels Ltd
H10 HotelsHabtoorHabtoor
Hallmark HotelsHampshire HospitalityHampshire HospitalityHampshire Hospitality
Hampshire Hotels & Resorts Hampshire Hotels & Resorts
Hand PickedHankyu Hotel
Hanover InternationalHarbour Plaza Hotels & Resorts
Hard RockHastings Hotels
Hatton HotelsHayley Conference Centres
Hcc HotelsHeartland Hotels
HelioparkHelnan Hotels
Hengda Hotel Management GroupHi! Hotels International
High Tech Hotels & ResortsHilton Worldwide HoldingsHilton Worldwide HoldingsHilton Worldwide HoldingsHilton Worldwide HoldingsHilton Worldwide HoldingsHilton Worldwide HoldingsHilton Worldwide HoldingsHilton Worldwide HoldingsHilton Worldwide HoldingsHilton Worldwide HoldingsHilton Worldwide HoldingsHilton Worldwide HoldingsHilton Worldwide Holdings
HipotelsHmg Hotel Management
Hmi Hotel GroupHna Int’t HotelsHna Int’t HotelsHna Int’t HotelsHna Int’t Hotels
Holiday Star HotelsHome InnsHome InnsHome InnsHome InnsHomegate
Home-Towne SuitesHospes Hotels
Hospitality Management HoldingsHospitality Management HoldingsHospitality Management Holdings
Hoteis OthonHoteis Slaviero
Hotel 81 ManagementHotel Alpha-One
Hotel AzHotel Des Gouverneurs
Hotel EddaHotel Equatorial
Hotel GuldsmedenHotel Husa
Hotel KeihanHotel Monterey
Hotel OccidentalHotel Rh
Hotel Tokyu BizfortHotel Trusty
Hotel Wing InternationalHoteles Estelar
Hoteles H2Hoteles Serena
Hoteles VistaHotels & CompagnieHotels & Compagnie
HoteturHuazhu Hotels GroupHuazhu Hotels GroupHuazhu Hotels Group
HunguestHyattHyattHyattHyattHyattHyatt
Iberostar Hotels & ResortsIberostar Hotels & ResortsIberostar Hotels & Resorts
Ic HotelsIdea Hotels
ImperialImperial Hotels Group
Impiana Hotels Resorts & SpasInnkeeper`s Lodge
FlorisFosshotelFountain Court ApartmentFour Pillars HotelsFour SeasonsFragrance Hotels AfFranklyn Hotels & ResortsFrantourFrasers HospitalityFresh HotelsFujiya HotelsFullon HotelsFurama HotelsFx Hotels GroupG S M HotelesMotel 6Studio 6Garden InnsGarden Palace HotelGems Of BarbadosGhlGhl ComfortGloriaGo Native ApartmentsGood Inn HotelGood Nite InnGrace InnGrand America Hotels & ResortGrand HotelLeeden Hotel Hotel Grand CentralHotel Grand Chancellor HotelsHotel Grand ContinentalGrand MetroparkCrossings By GrandstayGrandstay Residential SuitesGrange HotelsGranviaGreat WesternGreat Wolf LodgeGreene King InnOld English InnGreentree InnsGresham HotelsCampanile HotelConcorde HotelsGolden TulipHotel Premiere ClasseKyriadKyriad PrestigeRoyal Tulip HotelsTulip Inn HotelHotel ClarineAppart’cityCamino RealQuinta RealReal InnFiesta AmericanaFiesta InnLive AquaOne HotelsGran MeliaInnside By MeliaMeMeliaMelia BoutiqueParadisus ResortsSolGrupotelGunnewig HotelsGuomanThistle HotelsH10 HotelsHabtoor GrandMetropolitanHallmark HotelsHampshire HotelsHampshire ClassicHampshire EdenDream HotelsNight HotelsHand PickedHankyu HotelHanover InternationalHarbour Plaza Hotels & Resorts
Hard RockHastings HotelsHatton HotelsHayley Conference CentresHcc HotelsHeartland HotelsHelioparkHelnan HotelsHengda Hotels & Resorts Hi! HotelsPetit Palace Hotels ConradCurio - A Collection by HiltonDoubletreeDoubletree ClubEmbassy SuitesHampton InnHampton Inn & SuitesHiltonHilton Garden InnHilton Grand VacationsHome2 Suites By HiltonHomewood SuitesWaldorf AstoriaHipotelsFleming`S Hotels & RestaurantHotel Pearl CityHna Business HotelHna Express InnHna Grand HotelTangla HotelsHoliday Star HotelHome InnMotel 168Motel 268Yotel QqHomegateHome-Towne SuitesHospes HotelsCoral Hotels & ResortsCorp Executive HotelsEwa Hotel ApartmentsHoteis OthonHoteis SlavieroHotel 81Hotel Alpha-OneHotel AzHotel Des GouverneursHotel EddaHotel EquatorialHotel GuldsmedenHotel HusaHotel KeihanHotel MontereyHotel OccidentalHotel RhHotel Tokyu BizfortHotel Trusty Hotel Wing InternationalHoteles EstelarHoteles H2Hoteles SerenaHoteles VistaBalladinsHotel ClimatHoteturHantingJi HotelsStarwayHunguestAndazGrand HyattHyattHyatt HouseHyatt PlacePark HyattIberostar GrandIberostar Hotels & ResortsOle HotelsIc HotelsIdea HotelsImperialImperial Hotels GroupImpiana Hotels Resorts & SpasInnkeeper`s Lodge
PARENT COMPANY BRAND PARENT COMPANY BRAND
29THE 2015 BIG BRANDS REPORT
Innsuites HotelsIntercity Hotel Group
InterContinental Hotels GroupInterContinental Hotels GroupInterContinental Hotels GroupInterContinental Hotels GroupInterContinental Hotels GroupInterContinental Hotels GroupInterContinental Hotels GroupInterContinental Hotels GroupInterContinental Hotels GroupInterContinental Hotels GroupInterContinental Hotels GroupInterContinental Hotels GroupInterContinental Hotels Group
Intown SuitesIsle Of Capri
Isrotel LtdItc-WelcomgroupItc-WelcomgroupItc-WelcomgroupItc-WelcomgroupItc-WelcomgroupItc-WelcomgroupItc-Welcomgroup
Jal Hotels CompanyJal Hotels Company
JardinJaz
Jebel AliJinjiang HoldingJinjiang HoldingJinjiang HoldingJinjiang HoldingJinjiang HoldingJinjiang Holding
Jinling GroupJinling Group
Jolly HotelsJr Kyushu Hotel GroupJr Kyushu Hotel Group
JumeirahJurys InnsK+K Hotel
Kagum HotelsKamat Hotels IndiaKamat Hotels India
Keio Presso InnKempinski Hotels
Kenzi Hotels GroupKerzner International
Key West Inns CompanyKibbutz Hotels
Kimpton HotelsKipriotis Hotels
Kris HotelesKSL Capital PartnersKSL Capital Partners
Lakeview Distinctive HotelsLandidyll Hotel
Langham Hospitality GroupLangham Hospitality GroupLangham Hospitality Group
Lapland Hotels Larkspur
Legacy HotelsLegacy Hotels Uk
Legacy Vacation ClubLemon Hotels
Lemon TreeLemon TreeLemon Tree
Leonardo HotelsLeonardo HotelsLeonardo Hotels
Lifeclass Hotels & ResortsLindner Hotels, Inc
Loews Hotels CompanyLords Inn Hotels & Developers Ltd.
Lotte Hotels & ResortsLotus
Louis HotelsLq Management Llc
Lungarno HotelsLux*
Luxemon Hotels & ResortsLuxemon Hotels & Resorts
Lynch HotelsMacdonald Hotels & Resorts
MaevaMaistra
Maldron HotelsMamaison
Mandarin Oriental Hotel GroupManorview Hotels
ManotelMantra Hotels GroupMantra Hotels GroupMantra Hotels Group
Mapple HotelsMarco Polo Group
MaritimMarlin Apartments
Marriott InternationalMarriott InternationalMarriott InternationalMarriott InternationalMarriott InternationalMarriott InternationalMarriott InternationalMarriott InternationalMarriott InternationalMarriott InternationalMarriott InternationalMarriott InternationalMarriott InternationalMarriott InternationalMarriott InternationalMarriott InternationalMarriott InternationalMarriott InternationalMarriott International
MartiMartin`s Hotels
Master Hosts InnsMasters Inn
Max Hotels & ResortsMbi InternationalMbi InternationalMbi InternationalMeininger Hotels
Menzies HotelMeriton Serviced Apartments
Meritus Hotels & ResortsMerlinMetro
MetroparkMillennium & Copthorne GlobalMillennium & Copthorne GlobalMillennium & Copthorne Global
Mint Hotels & ApartmentsMister Bed Hotels
MitsisMitsui Garden Hotels
Miyako HotelsMovenpick Hotels & Resorts
Montage HotelsMonte Carlo Inns
Moran HotelsMoran Hotels
Motel OneMutiara Hotels & Resorts
My One HotelMyhotel Hotels
N H HotelsN H HotelsN H Hotels
Nanyuan InnsNational 9
Nestor HotelNevsky Hotels GroupNew Century HotelsNew Century HotelsNew Century Hotels
New HotelNew Otani Hotels
New World Hotel GroupNew World Hotel Group
Nishitetsu InnNorlandia
Innsuites HotelsIntercity Hotel GroupAnaCandlewood SuitesCrowne PlazaEven HotelsHoliday InnHoliday Inn Express HotelHoliday Inn Garden CourtHoliday Inn SelectHotel IndigoInterContinental Hotels & ResortsKimpton Hotels & RestaurantsStaybridge SuitesSunspree ResortsIntown SuitesIsle Of CapriIsrotelFortune InnFortune ParkFortune ResortsFortune SelectItcMy FortuneWelcomheritageHotel Jal CityHotel NikkoJardinJazJaBestay Hotel ExpressGoldmet InnJin Jiang HotelJinjiang InnsMagnolia HotelsMetropolo Jinjiang HotelsJin`s InnJinlingJolly HotelsHotel MetsJr Kyushu Hotel GroupJumeirahJurys InnsK+K HotelKagum HotelLotus ResortsVitsKeio Presso InnKempinski HotelsKenzi HotelOne & Only ResortsKey West InnKibbutz HotelsKimptonKipriotis HotelsKris HotelesHotel Du VinMalmaisonLakeview Distinctive HotelsLandidyll HotelEaton HotelsLangham Place Hotels and ResortsThe Langham Hotels and ResortsLapland HotelsLarkspur LandingLegacy HotelsLegacy Hotels UkLegacy Vacation ClubLemon HotelLemon Tree HotelLemon Tree PremierRed Fox HotelsLeonardo Boutique HotelsLeonardo HotelsLeonardo Royal HotelsLifeclass Hotels & ResortsLindner Hotels, IncLoewsLords Inn Hotels & Developers Ltd.Lotte Hotels & ResortsLotusLouis HotelsLa Quinta Inns & SuitesLungarno HotelsLux*
ExcemonLuxemonLynch HotelsMacdonald HotelsMaevaMaistraMaldron HotelsMamaisonMandarin Oriental Hotel GroupManorview HotelsManotelBreakfree ResortMantraPeppers HotelsMapple HotelsMarco PoloMaritimMarlin ApartmentsAC Hotels By MarriottAfrican PrideAutograph CollectionBulgari HotelsCourtyardEditionFairfield Inn & SuitesGaylord EntertainmentJW MarriottMarriott HotelsMarriott Conference CenterMarriott Executive ApartmentsMoxy HotelsProtea Hotels Renaissance HotelsResidence InnRitz-CarltonSpringhill SuitesTowneplace SuitesMartiMartin`s HotelsMaster Hosts InnsMasters InnMax Hotels & ResortsAmarante Hotels & ResortsHotel StarsMedian HotelsMeininger HotelsMenzies HotelMeriton Serviced ApartmentsMeritus Hotels & ResortsMerlinMetroMetroparkCopthorne HotelsKingsgate HotelsMillennium HotelsMint Hotels & ApartmentsMister Bed HotelsMitsisMitsui Garden HotelMiyako HotelsMovenpick Hotels & ResortsMontage HotelsMonte Carlo InnsBewley’s HotelsMoran HotelMotel OneMutiara Hotels & ResortsMy One HotelMyhotel HotelsHesperia HotelesN H ExpressN H HotelsNanyuan InnNational 9Nestor HotelNevsky Hotels New Century Grand HotelNew Century HotelNew Century ResortNew HotelNew Otani HotelsNew WorldRosewoodNishitetsu InnNorlandia
PARENT COMPANY BRAND PARENT COMPANY BRAND
30 Sponsored by Hilton Worldwide
Northland Nova Hotels
Novum GroupNow Resorts & Spas
Nylo HotelsO`Callaghan Hotels
Oak Tree InnOakford Hotels
Oaks Hotels & ResortsOakwood WorldwideOakwood WorldwideOakwood Worldwide
OberoiOberoi
OceaniaOkura Hotels & Resorts
Olav Thon GrpOmena Hotels
Omni Hotels & ResortsOmni Hotels & Resorts
Onomo HotelOnyx HospitalityOnyx HospitalityOnyx HospitalityOnyx Hospitality
Orea Hotel Oro Verde Hotels
Outrigger Hotels CompanyOutrigger Hotels Company
Ovolo Group Limited Oxford Hotels & Inns
P`Tit Dej HotelPalace Inns
Palace ResortsPalladium Hotels
Pan Pacific Hotel GroupPan Pacific Hotel Group
Paradise HotelsParadores
Parc Hotels & ResortsParkland Hotels & Resorts
Passport InnsPearl Continental Hotels
PentaPestana
Phoenix InnPiao Home Inn
Prayag Hotels & ResortsPremier Apartments Uk
Premier International LtdPremier International Ltd
Prince Hotels & ResortsPrince Hotels & ResortsPrince Hotels & Resorts
PrincessPrincipal Hayley
ProdomoPunthill
Qualys HotelQuantum Hotel Group
Qubus HotelsQuest Serviced Apartments
RantasipiReal De MinasRed Carnation
Red Carpet InnsRed Lion Hotels Company
Red Roof InnsRed Roof Inns
Regal & Corus HotelsRegal Hotels International
Regalia HotelRegardz
Regent HotelsReikartz Hotels & Resorts
Relexa HotelsResol Hotel & Resort
Resortquest Hawaii GrpResta
Rica HotelsRichmond Hotels
Rimonim Hotels & ResortsRinghotels
Riu Hotels & ResortsRiu Hotels & Resorts
RixosRoad Star Inn
Roc HotelsRochester Hotels
RockresortsRodd Hotels & Resorts
Rode Inn MotelsRogner Hotel
Room Mate HotelsRoom-B Serviced Apartments
Rotana Hotel ManagementRotana Hotel ManagementRotana Hotel ManagementRotana Hotel Management
Route InnRoyal Demeure
Royal OrchidRoyal OrchidRoyal OrchidRoyal Orchid
Royal RegencyRt Hotels
Ryad Mogador HotelsRydges Hotels & Resorts GroupRydges Hotels & Resorts GroupRydges Hotels & Resorts GroupRydges Hotels & Resorts Group
Saco The Service Apartment Co.Safir Hotels & Resorts
Sahid HotelsSana
SandalsSandton Hotels
Santika Santika Sarova
Sarovar Hotels & ResortsSarovar Hotels & ResortsSarovar Hotels & Resorts
Savannah SuitesSawridge InnsScandic Hotel
Scenic Hotel GroupScottish Inns
Sea HotelsSeasons Apartment Hotel Group
Secrets Resorts & SpasSedona Hotels
Select InnSercotel HotelsSerena Hotels
Shangri-La HotelsShangri-La HotelsShangri-La Hotels
Shaza HotelsShenzhen Grand Skylight Hotel Shenzhen Grand Skylight Hotel Shenzhen Grand Skylight Hotel
Shilo InnShire Hotels
Sidorme HotelsSilken Hoteles
Silver CloudSilverneedle HospitalitySilverneedle HospitalitySilverneedle HospitalitySilverneedle Hospitality
Six SensesSixty Collective
Skycity EntertainmentSkycity Grand
Slumber LodgeSmile Hotels Sokos Hotel
Sol Y MarSolare Hotels & Resorts CcSolare Hotels & Resorts CcSolare Hotels & Resorts CcSolare Hotels & Resorts CcSolare Hotels & Resorts Cc
Soluxe Hotels & ResortsSoluxe Hotels & ResortsSoluxe Hotels & Resorts
SonestaSonesta
Sandman Hotels & InnsNova HotelsNovum GroupNow Resorts & SpasNylo HotelO`Callaghan HotelsOak Tree InnOakford HotelsOaks Hotels & ResortsOakwood ApartmentsOakwood PremierOakwood ResidenceOberoi HotelsTrident HotelOceaniaOkura HotelsThon HotelsOmena HotelsMokaraOmniOnomo HotelAmariOzoShamaThe Mosaic CollectionOrea Hotel Oro Verde HotelsOhana HotelsOutriggerOvolo Group LimitedOxford Hotels & InnsP`Tit Dej HotelPalace InnPalace ResortsPalladium HotelsPan Pacific Hotel GroupParkroyalParadise HotelsParadoresParc HotelsParkland Hotels & ResortsPassport InnsPearl Continental HotelsPentaPestanaPhoenix InnPiao Home InnPrayag Hotels & ResortsPremier Apartments UkAccord HotelsPremier HotelsGrand Prince HotelPrince HotelsThe PrincePrincessPH HotelsProdomoPunthillQualys HotelQuantum Hotel Group Qubus HotelsQuest Serviced ApartmentsRantasipiReal De MinasRed CarnationRed Carpet InnsRed LionRed Roof InnRed Roof PlusCorus HotelsRegal Hotels InternationalRegalia HotelRegardzRegent HotelsReikartz Hotels & ResortsRelexa HotelsResol Hotel & ResortAston HotelsRestaRica HotelsRichmond HotelsRimonim Hotels & ResortsRinghotelsLuca Hotels & ResortsRiu Hotel
RixosRoad Star InnRoc HotelsRochester HotelsRockresortsRodd Hotels & ResortsRode Inn MotelsRogner HotelRoom Mate HotelsRoom-B Serviced ApartmentArjaan Hotel Apts By RotanaCentro Hotels By RotanaRayhaan Hotels & ResortsRotanaRoute InnRoyal DemeureHotel Royal OrchidRegentaRoyal Orchid CentralRoyal Orchid SuitesRoyal RegencyRt HotelsRyad Mogador HotelArt Series HotelsAturaQt Hotels & ResortsRydges Hotels & ResortsSaco The Service Apartment Safir Hotels & ResortsSahid HotelsSanaSandalsSandton HotelsAmaris Hotel By SantikaHotel SantikaSarovaHometelSarovar PorticoSarovar PremierSavannah SuitesSawridge InnsScandic HotelScenic Hotel GroupScottish InnsSea HotelsSeasons Apartment Hotel GrpSecrets Resorts & SpasSedona HotelsSelect InnSercotel HotelsSerena HotelsHotel JenShangri-La HotelsTraders HotelsShaza HotelsGrand Skylight HotelGrand Skylight InternationalSkytelShilo InnShire HotelsSidormeSilken HotelesSilver CloudAustralisCountry ComfortSundownerThe ChifleySix SensesSixty HotelsSkycity EntertainmentSkycity GrandSlumber LodgeSmile HotelsSokos HotelSol Y MarChisun GrandChisun HotelChisun InnChisun ResortLoisir HotelGrand Soluxe HotelSoluxe CourtyardSoluxe Hotel Sonesta ES SuitesSonesta Hotels & Resorts
PARENT COMPANY BRAND PARENT COMPANY BRAND
31THE 2015 BIG BRANDS REPORT
SonestaSonesta
Sorat HotelsSorea Hotel Chain
Sotetsu Fresa InnSpar Hotel
Spires Serviced ApartmentsSpirit Pub Company
St. Giles HotelsStamford Hotels & Resorts
Star Inn HotelsStarhotels
StarlightStart Hotel
Starwood Hotels & Resorts Worldwide
Starwood Hotels & Resorts WorldwideStarwood Hotels & Resorts WorldwideStarwood Hotels & Resorts WorldwideStarwood Hotels & Resorts WorldwideStarwood Hotels & Resorts WorldwideStarwood Hotels & Resorts WorldwideStarwood Hotels & Resorts WorldwideStarwood Hotels & Resorts Worldwide
StayatStayat
Staycity Serviced ApartmentsStaywellStaywell
SteigenbergerSteigenberger
Sun InternationalSun Maris HotelsSun Suites Hotels
SunrouteSunscape Resorts & Spas
Sunstar HotelSuper HotelSuperclubs
Swallow HotelsSwiss Inn
Swiss-Belhotel InternationalSwiss-Garden
T A Fisher GroupTauzia HotelsTauzia Hotels
The BThe Doyle Collection
The Heritage Hotels GroupThe Indian Hotel CompanyThe Indian Hotel CompanyThe Indian Hotel CompanyThe Indian Hotel Company
The Lalit GroupThe Leela Palaces & Resorts
The MarmaraThe Park Hotels
The Peninsula HotelThe Pride GroupThe Pride GroupThe Pride Group
The Three CornersThe Triton
Three Cities Hotel GroupTime Hotels LlcTimhotel Hotels
Tivoli Hotels & ResortsToga Far East HotelsToga Far East HotelsToga Far East HotelsToga Far East HotelsToga Far East HotelsTokyu Hotels GroupTokyu Hotels GroupTokyu Hotels GroupTokyu Hotels Group
Top International HotelsTop International Hotels
Toyoko InnTransamerica Hospitality Group
Travel Inn HotelsTravelodge, Uk
Treff HotelsTrh Hoteles
Trump Hotel CollectionTsogo Sun Hotels
Tsogo Sun Hotels Tsogo Sun Hotels Tsogo Sun Hotels
Tsokkos HotelsTui Hotels & ResortsTui Hotels & ResortsTui Hotels & Resorts
Tune HotelsUna Hotels & Resorts
Unaway HotelsUnique
Vagabond InnValentin Hotels
Value PlaceVan Der Valk Hotels
Vantage Hospitality GroupVantage Hospitality GroupVantage Hospitality GroupVantage Hospitality GroupVantage Hospitality GroupVantage Hospitality GroupVantage Hospitality Group
Vertice HotelesVia Inn
ViceroyVictoria Hotels & ResortsVictor’s Residenz Hotels
Vienna HotelVila Gale
Villa FontaineVillages Hotel
Vip HotelsVista
Vista HotelsVoyages Hotels & Resorts
Waldorf Apartment GroupWanda Hotels & Resorts Wanda Hotels & Resorts Wanda Hotels & Resorts
Warwick HotelsWashington Hotel Corporation Washington Hotel Corporation
Wayfarer InnsWei Bo Inns & Hotels
Welcome HotelsWellton Hotel Group
West London ApartmentsWestmark
Westmont Hospitality GroupWhitbread Hotel CompanyWhitbread Hotel CompanyWhitbread Hotel Company
WorldhotelWyndham WorldwideWyndham WorldwideWyndham WorldwideWyndham WorldwideWyndham WorldwideWyndham WorldwideWyndham WorldwideWyndham WorldwideWyndham WorldwideWyndham WorldwideWyndham WorldwideWyndham WorldwideWyndham WorldwideWyndham WorldwideWyndham WorldwideWyndham WorldwideWyndham WorldwideWyndham WorldwideWyndham WorldwideWyndham Worldwide
Xanterra Parks & ResortsYadis Hotels
YotelZenit Hoteles
Zhejiang NaradaZhongan Inns
Zleep HotelsZoetry Wellness & Spa Resorts
Sonesta Posadas del IncaRoyal Sonesta HotelsSorat HotelsSorea HotelSotetsu Fresa InnSpar HotelSpires Serviced Apartments AfGood Night InnsSt. Giles HotelsStamford Hotels & ResortsStar Inn HotelsStarhotelsStarlightStart HotelAloft HotelsElementFour PointsLe MeridienLuxury CollectionSheratonSt RegisW HotelsWestinHellstenStayat Hotel ApartmentsStaycity Serviced ApartmentLeisure InnPark RegisIntercityhotelSteigenberger HotelsSun InternationalSun Maris HotelsSun Suites HotelsSunrouteSunscape Resorts & SpasSunstar HotelSuper HotelSuperclubsSwallow HotelsSwiss InnSwiss-Belhotel InternationalSwiss-GardenHouse Of Fisher Serviced Apts.Harris HotelsPop! HotelThe BDoyle CollectionThe Heritage Hotels GroupGinger HotelsTaj GroupThe GatewayVivanta By TajThe Lalit GroupThe Leela Palace & ResortsThe MarmaraThe Park HotelsThe Peninsula HotelPride BiznotelPride ResortsThe Pride HotelThe Three CornersThe TritonThree Cities Hotel GroupTime Hotels LlcTimhotel HotelsTivoli Hotels & ResortsAdinaMedinaRendezvous HotelsTravelodge, AusVibe HotelsExcel Hotel TokyuTokyu HotelTokyu InnTokyu ResortTop City & CountrylineTop International HotelToyoko InnTransamerica Hospitality Group Travel Inn HotelTravelodge, UkTreff HotelsTrh HotelesTrump Hotel CollectionGarden Court
Southern Sun - Sun HotelsStayeasy By Southern SunSun 1Tsokkos HotelGrecotel SaIberotel HotelsRobinson Club GmbhTune HotelsUna Hotels & ResortsUnaway HotelsUniqueVagabond InnValentin HotelsValue PlaceVan Der Valk HotelsAmericas Best Value InnCanadas Best Value InnChinas Best Value InnLexington3 Palms Hotels & ResortsCountry Hearth InnJameson InnVertice HoteleVia InnViceroyVictoria Hotels & ResortsVictor’s Residenz HotelVienna HotelVila GaleVilla FontaineVillages HotelVip HotelsVistaVista HotelsVoyages Hotels & ResortsWaldorf Apartment GroupWanda RealmWanda ReignWanda VistaWarwick HotelsR&B HotelWashington HotelsWayfarer InnsWei Bo Inns & HotelsWelcome HotelsWellton HotelsWest London ApartmentsWestmarkBilderbergHub By Premier InnPremier InnPremier Inn Me&AWorldhotelShell Vacations ClubPlanet HollywoodWyndham Vacation ResortBaymont Inn & SuitesDays HotelsDays InnDays Serviced ApartmentsHawthorn Suites By WyndhamHoward JohnsonHoward Johnson ExpressKnights InnMicrotel Inn & Suites By WyndhamRamadaRamada PlazaSuper 8ThriftlodgeTravelodgeTryp By WyndhamWingate By WyndhamWyndham Garden HotelXanterra Parks & ResortsYadis HotelsYotelZenit HotelesZhejiang NaradaZhongan InnZleep HotelsZoetry Wellness & Spa Resorts
PARENT COMPANY BRAND PARENT COMPANY BRAND
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