8/12/2019 Cool marketing from big brands

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8/12/2019 Cool marketing from big brands

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Andrew is the Aussie bloke living in the U.S., Heather is the American gal living inAustralia; together they travel the world sharing strategies on how to put yourbusiness on autopilot. Doing business online is no longer about having a website. Toget more clients and take care o the ones you have, you!ll need a map. They!ve gotit. So, sit back and rela", and welcome aboard. This light is bound to Autopilot #our$usiness.

Andrew McCauley: %n today!s podcast, we are talking about cool marketing ideas

that big brands are using.

MC: Have you picked up our online survival guide yet& 'et prepped or the uture o

online marketing by going to www.aybguide.com.

Andrew McCauley: Hey everybody( This is Andrew )c*auley(

+elcome to odcast -/. Today, we!re going to dissect some o the big brands. +hatare they doing with online marketing and oline even& +hat sort o things are theymaking work so you can start to have a look at it as well. +e!re going to pull it apart,

give you some ideas, and hopeully you guys can go away and implement those inyour business.

0ow, all the way rom chilly Sydney town is Heather orter. Hey, H(

Heather Porter: Hello( 1!m sitting here by my heater, 2ust trying to stay warm, and1 am tripping out on the whole thing that you are going into summer and you aresitting there in heat.

Andrew McCauley: 1 know. +e!re in a slight heat wave. 1 think it!s 345 degrees

6ahrenheit which is around about 7/, 78 degrees today which is getting warm or us.$ut, yeah, you!re right; we!re going into summer which is good. 1 love the heat, but 1

would preer to be near the beach.

Heather Porter: And you are in alm Springs so everybody knows because thereare probably not a lot o places yet in the States that have 3459degree temperature.

Andrew McCauley: 0o, and some are still under snow, actually. 1n act, what!sunny, we had snow here last week. 'o igure. That!s another cra:y story.

Anyway, how are you doing& +hat!s going on with you& Anything e"citing comeacross your desk this week&

Heather Porter: #eah. #eah, 1!m good. 1!m good. 1 was doing the iner details on

our new brand because we!re in the process o kind o, you know, shaping up ourwebsite and 2ust rolling out some e"citing new things in our business and, as part othat, 1 thought 1!d revisit the whole what color should 1 make my opt9in button&