The 10 Principles Of Entrepreneur Marketing
-
Upload
bill-bishop -
Category
Business
-
view
28 -
download
0
Transcript of The 10 Principles Of Entrepreneur Marketing
![Page 1: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/1.jpg)
The Ten Principles of Entrepreneur Marketing
![Page 2: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/2.jpg)
Are you tired of being a door-knocker?
![Page 3: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/3.jpg)
I used to be a Door-Knocker
![Page 4: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/4.jpg)
I made thousands of Cold Calls
![Page 5: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/5.jpg)
I also asked clients for referrals
![Page 6: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/6.jpg)
Knocking on doors was exhausting
![Page 7: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/7.jpg)
I was also acting like Joe The Lawyer
![Page 8: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/8.jpg)
Then I started doing Marketing
![Page 9: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/9.jpg)
Since that time, more than3,000 prospects have called me
![Page 10: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/10.jpg)
Why you might want to stay awake for this
presentation
![Page 11: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/11.jpg)
I will teach you how to attract more great clients
![Page 12: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/12.jpg)
and how to make more money per client
![Page 13: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/13.jpg)
By getting prospects to knock on your door
![Page 14: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/14.jpg)
The Ten Principles of Entrepreneur Marketing
![Page 15: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/15.jpg)
A 50-minute presentation
![Page 16: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/16.jpg)
The BIG Idea OutfitterGive Me Your Card
![Page 17: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/17.jpg)
Why am I qualified toteach marketing to
entrepreneurs?
![Page 18: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/18.jpg)
More than 1,200 advisorsare members of our
programs
![Page 19: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/19.jpg)
My marketing books are sold in 25 countries & 12
Languages
![Page 20: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/20.jpg)
What’s the difference betweensales and marketing?
![Page 21: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/21.jpg)
Get prospects to knock on your door
Knock on doors
![Page 22: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/22.jpg)
Sales is like playing checkersMarketing is like playing chess
![Page 23: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/23.jpg)
The Ten Principles of Entrepreneur Marketing
![Page 24: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/24.jpg)
1. Make your marketing all about your clients, not about you
![Page 25: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/25.jpg)
Doug McPhersonpicked
construction and aggregate
companies
He is a specialistin this market
![Page 26: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/26.jpg)
2. Figure out what people want and need and give it to
them
![Page 27: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/27.jpg)
Andy WimberlySpends three hours to discover
what each prospect actually needs
![Page 28: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/28.jpg)
3. Always market something new
![Page 29: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/29.jpg)
![Page 30: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/30.jpg)
4. Be a lot different,not just a little different
![Page 31: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/31.jpg)
Offers clients two choicesBasic Fast Food (Products) and
Advanced Gourmet (Beyond Products)
![Page 32: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/32.jpg)
Jim Poe offered something new
1. Basic Financial Products
2. Advanced Program
![Page 33: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/33.jpg)
5. People will buy moreif you give them a choice
![Page 34: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/34.jpg)
Ken Van Leeuwan offers three choices
Basic Advanced Super-Advanced
![Page 35: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/35.jpg)
6. People will want something more
if they worry they might not be able to get it
![Page 36: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/36.jpg)
Garth Myers limited his gourmet program to
25 “members”
“It is not for everyone”
![Page 37: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/37.jpg)
7. If you charge morefor your product/service
some people will want it more
![Page 38: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/38.jpg)
Andy Wimberly offersthree choices
A.Basic (Free)B.Advanced ($3,000)C.Super-Advanced ($10,000)
![Page 39: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/39.jpg)
8. Teach & coach first, then sell
![Page 40: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/40.jpg)
Manuela Tessa & Rex Chanteach medical students
about their financial future.
Then they coach them.
![Page 41: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/41.jpg)
9. Communicate one simple message, over and over again
![Page 42: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/42.jpg)
Claude Jeanson always talks about the need for a custom blueprint
Over and over again
![Page 43: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/43.jpg)
10. People buy based on emotions, not rational thought
![Page 44: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/44.jpg)
Debbie Abdoul uses a Scorecard
to find out how her prospects & clients feel
![Page 45: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/45.jpg)
Bonus 11. People will buy morewhen they are having fun
![Page 46: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/46.jpg)
Doug McPhersongives every client a toy truck
![Page 47: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/47.jpg)
How I got prospects to knock on my door
![Page 48: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/48.jpg)
Generated $20,000 revenue
![Page 49: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/49.jpg)
Generated $15,000 revenue
![Page 50: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/50.jpg)
Generated $5 million in revenue
![Page 51: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/51.jpg)
More Than 3,000 ProspectsHave Knocked on My Door
![Page 52: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/52.jpg)
More than 1,200 advisorshave learned how to get
prospects to knock on their door
![Page 53: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/53.jpg)
Do you want to stopknocking on doors?
![Page 54: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/54.jpg)
Would you like great prospectto start calling you?
![Page 55: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/55.jpg)
The BIG Idea OutfitterGive Me Your Card
![Page 56: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/56.jpg)
We will do three very important things
![Page 57: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/57.jpg)
Develop your BIG Idea
![Page 58: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/58.jpg)
Develop your Brand Name & Elevator Speech
![Page 59: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/59.jpg)
Plot out your Marketing Process
![Page 60: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/60.jpg)
Learn more about marketing
![Page 61: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/61.jpg)
The Ten Principles of Entrepreneur Marketing
BishopSchoolofMarketing.com
![Page 62: The 10 Principles Of Entrepreneur Marketing](https://reader035.fdocuments.in/reader035/viewer/2022062503/58efc1a11a28ab280d8b4589/html5/thumbnails/62.jpg)
The Ten Principles of Entrepreneur Marketing