UC Berkeley Extension Entrepreneur Certificate program MARKETING STRATEGIES.
43
UC Berkeley Extension Entreprene ur Certificat e program MARKETING STRATEGIES
-
Upload
ralf-miller -
Category
Documents
-
view
215 -
download
0
Transcript of UC Berkeley Extension Entrepreneur Certificate program MARKETING STRATEGIES.
You have a productYour task is to write something that could be used in an
ad, on a website, in a conversation, or a presentation to get a potential customer to buy the product
Groups of 415 minutes
EXERCISE
For (target customers)Who (have the following problem)Our product is a (describe the product or solution) That provides (cite the breakthrough capability) Unlike (reference competition),Our product/solution (describe the key point of competitive differentiation)
VALUE PROPOSITIONUNIVERSAL SELLING PROPOSITION