The № 1 culinary social networking service In Runet

Our target group

Target group: Visitors of the site Koolinar.ru are married employed women from 25 till 34 years old, living an active life, permanently using inter and taking decisions about buying basic goods.

Structure of the site:

Gender

33,6% men

66,4% women

Activity

71,7% work

28,3% don’t work

Our target group

Age

9% 16% 36% 26% 14%

Activity

Geography of the site*22,86% Moscow

8,43% St. Petersburg4,45% Moscow Region3,45% Krasnodar Territory

* by Google Analytics

3,44% Sverdlovsk Region2,97% Niovosibirsk Region2,94% The Republic of Tatrstan2,85% Samara Region2,72% Rostov Region2,24% Chelyabinsk Region

3% - other9% - housewife16% - students24% - specialists16% - lleaders12% - labourers19% - employees

43,65% Other cities

Our statistics

The statistics of the site:

We are in the top of the five most popular sites by TOP-mail.ru

Our site has 4 000 000 unique visitors and more than 10 000 000 page views per month.

We are the № 1 by number of registered users (more than 350 000) and uploaded recipes (more than 97 000).

Every recipe on our site has up to 8 000 page views and up to 300 comments.

The statistics of social netwok services, subscribers

Every uploaded news has more than 300 likes and more than 120 reposts. Average news distribution list is up to 26 000 subscribers.

We are by now: 10 500 24 500

Why advertisers like us

* Only two advertisement areas Increasing of effectiveness of advertising campaign and improving of brand awareness.* Banner (240*400) - “floating” High CTR up to 0,34% (for information - average CTR of banner in runet is up to 0,05%)

* Development of creative and successful projects Providing custom made solution to every client.

* Utilizing latest trends of Internet-advertising Integration with social network services and mobile applications.

* The largest base of use-proven authors recipes and enthusiastic audience Increasing of activity and involvement of participation in every project on the site (allcomers, quizzes, competitions).*Our approach: we take care about any and all aspect of advertising campaigh. Creativity, ideas, reports, correspondence with users, purchase and delivery of prizes – we can do all by ourselves.

Our abilities!

* During scrowling every time stands rightwards and user can see it

2. Rich-Media

Full Screen – full screen bannerPush Down – expandable banner

to 2/3 of the siteBottomline – shifting nailed

downPop-Under – freestanding

window of browser Super Expandable – expandable

banner to all the site

1. Bunner advertising

Banner №1 728*90 «Swimming» banner №2

240*400*

Our abilities!

3. Substandard advertising Allcomers of recipes and photocompetition Promotional article Target mail to subscribed users Branding of recipes

4. Advertising in print media Culinary magazine “Khleb-Sol” with Julia

Vysotskaya Culinary magazine “Jamie Magazine Russia”

5. BTL – projects Leading culinary masterclasses, competitions

and thematic ceremonies. Collabouration with famous chiefs of Moscow and other cities. Making photo- and video- recipes

6. Development and all round ad campaign of mobile applications

7. Advertising and Product-placement in books from branding to production.

Our customers

Контакты

127299, Moscow, Klary Tsetkin street, 18/5. Phone.: +7 (495) 411-68-59, ext. 1252www.koolinar.ru E-mail: r@novoemedia.ru

Contacts