Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >>...
-
Upload
eleanor-foster -
Category
Documents
-
view
214 -
download
0
Transcript of Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >>...
![Page 1: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/1.jpg)
Thanks to My Parents
Y.V.V.SatyanarayanaY.Jaya
![Page 2: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/2.jpg)
Branding & AdvertisingPurpose >> Creativity >> Innovation
Saikrishna YJyothsna P
![Page 3: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/3.jpg)
What’s coming up!
• My Journey to Branding via Advertising• Branding & Advertising• Roles in Advertising & Branding• Our Work Methodologies & Case Studies• Reverse Analysis of some Inspiring Works• On the Creative Landscape• Ethics of advertising• Sources of Knowledge
![Page 4: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/4.jpg)
My Journey to Branding via Advertising
• Graduated in Computer Science, B.Tech.• Worked in a) Infosys – Sr.Software Engineer b) Ogilvy & Mather – Copywriter Trainee c) Paradigm Plus – Copywriter d) Idiom – Copywriter e) WindowSquare – Founder & Business Head
![Page 5: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/5.jpg)
My Journey to Branding via Advertising
Creativity is subjectivity
![Page 6: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/6.jpg)
My Journey to Branding via Advertising
![Page 7: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/7.jpg)
Branding & Advertising
![Page 8: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/8.jpg)
Branding & Advertising
What is a brand?
I bought a branded jeans
I bought a branded jeans
This is a branded watch!
This is a branded watch!
![Page 9: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/9.jpg)
Branding & Advertising
What is a brand?
Promise
![Page 10: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/10.jpg)
Branding & Advertising
PromiseDefine | Communicate | Deliver | Measure
![Page 11: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/11.jpg)
Branding & Advertising
PromiseDefine | Communicate | Deliver | Measure
• Why, What, Whom.• Logo Identity
• Advertising • Operations • Supply chain• Customer Care
• Research• Surveys• Analytics
![Page 12: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/12.jpg)
Branding & Advertising
How marketing is supposed to be:
Establish Relationship! Nurture Relationship!Nurture Relationship!
And thenAsk for Business!
![Page 13: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/13.jpg)
Branding & Advertising
![Page 14: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/14.jpg)
Branding & Advertising
![Page 15: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/15.jpg)
Branding & Advertising
![Page 16: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/16.jpg)
Branding & Advertising
Why Clients say Yes to Advertising & No to Branding:
a) Advertising has instant results.
b) Lack of knowledge on Branding.
c) Lack of time and budget.
d) All the above
Answer: d)
![Page 17: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/17.jpg)
Branding & Advertising
Why Agencies say No to Branding:
a) Clients not ready to pay
b) Lack of Professionals
c) Lengthy Process
d) All the above
Answer: d)
![Page 18: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/18.jpg)
Roles in Advertising & Branding Industry
![Page 19: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/19.jpg)
List of roles in Advertising & Branding
• Creative Director• Art Director, Sr. Art Director• Copywriter **• Graphic designer ** • Client Servicing **• Business Development Executive **• Media Planning• Online Marketing Manager **
![Page 20: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/20.jpg)
List of roles in Advertising & Branding
• Brand Strategist• Digital Strategist• Account Director• Account Manager• UI /UX Designer• PR and Marketing Executive• Marketing Manager• Communication Manager
![Page 21: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/21.jpg)
List of roles in Advertising & Branding
• Creative Director
• Creative work.
• Guides a team of designers, artists, copywriters, client servicing and marketers to products into market.
![Page 22: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/22.jpg)
List of roles in Advertising & Branding
• Art Director
•Responsible for the visual output of advertisements and oversees all creative work
•Usually work under the supervision of a creative director.
![Page 23: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/23.jpg)
List of roles in Advertising & Branding
• Designer
•Designers generally work on projects that range from logo design to digital front end design.
•Some of the open resources are inkscape, Drawplus and html 5
![Page 24: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/24.jpg)
List of roles in Advertising & Branding
• Copywriter
• Generating the words, slogans and audio scripts for an advertising campaign, copywriters are highly creative and have a way with words.
•They are responsible writing copy for ads, brochures, etc.
![Page 25: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/25.jpg)
List of roles in Advertising & Branding
• PR & Marketing Executive
• Promotes and publicizes the agency itself or the clients.
•The role involves building, maintaining and managing the clients' reputations or that of the agency using a wide platform of social media.
>> A glance at some of Our Work
![Page 26: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/26.jpg)
Our Work Methodology
![Page 27: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/27.jpg)
BRAND AUDITING
Step 1: Get into the shoes of a) Customerb) Employeec) Managementd) Share holders
![Page 28: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/28.jpg)
INDUSTRY ANALYSIS
Step 2: a) Competition Analysisb) Industry Study (Happenings, Patterns & Terms)
![Page 29: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/29.jpg)
CONCEPTUALIZATION
Step 3: a) Strategizingb) Conceptualizingc) Visualization
![Page 30: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/30.jpg)
Our Work Methodology
BRAND AUDITINGCOMPETITION ANALYSIS
CONCEPTUALIZATION
![Page 31: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/31.jpg)
A glance at some of Our Work
![Page 32: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/32.jpg)
A glance at some of Our Work
![Page 33: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/33.jpg)
A glance at some of Our Work
![Page 34: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/34.jpg)
A glance at some of Our Work
![Page 35: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/35.jpg)
A glance at some of Our Work
![Page 36: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/36.jpg)
A glance at some of Our Work
![Page 37: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/37.jpg)
A glance at some of Our Work
![Page 38: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/38.jpg)
A glance at some of Our Work
![Page 39: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/39.jpg)
A glance at some of Our Work
![Page 40: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/40.jpg)
A glance at some of Our Work
![Page 41: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/41.jpg)
A glance at some of Our Work
![Page 42: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/42.jpg)
A glance at some of Our Work
![Page 43: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/43.jpg)
A glance at some of Our Work
![Page 44: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/44.jpg)
A glance at some of Our Work
![Page 45: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/45.jpg)
A glance at some of Our Work
![Page 46: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/46.jpg)
Our Case Studies
![Page 47: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/47.jpg)
Our Case Studies & expertise that bespeak our competencies
The first to introduce Glow-in-the-dark cab advertising.
![Page 48: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/48.jpg)
Our Case Studies & expertise that bespeak our competencies
Designed creatives printed and Deployed in 100 Airport Cabs
![Page 49: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/49.jpg)
Our Case Studies & expertise that bespeak our competencies
Guerilla Marketing #1
![Page 50: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/50.jpg)
Our Case Studies & expertise that bespeak our competencies
Guerilla Marketing #2
![Page 51: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/51.jpg)
Our Case Studies & expertise that bespeak our competencies
Guerilla Marketing #3
![Page 52: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/52.jpg)
Our Case Studies & expertise that bespeak our competencies
Market Exploration
![Page 53: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/53.jpg)
Our Contributions
Brand Health Check-up Camp
Seminar on Branding for SMEs and Start-ups
Brand Awareness & DIY Branding articles
![Page 54: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/54.jpg)
Our Participations
7th IIM A Doctorial Colloquium 3rd IIM A ConferenceMedia Marketing for StartupsConstruct 2014Branding Workshop FICCIAugustfest 2014PRESSENCE 2014Generation We 2014Content Marketing CIETiE Entrepreneurs Summit’13Unconventional L 2013Startup Saturday Oct-2013Failcon 2013ISB-TiE Summit ‘12Goafest’12
![Page 55: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/55.jpg)
Reverse Analysis of some Inspiring works
![Page 56: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/56.jpg)
![Page 57: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/57.jpg)
Reverse Analysis:
a) You saw the video in social media!
b) The video is spread across through social media marketing.
c) The execution is filmed nicely.
d) The execution team deployed and executed the activity.
e) Technology Team has designed the hardware and programmed.
f) Conceptualized the marketing activity.
g) They have highlighted their parking assisting feature in their vehicle.
h) They came to know that they can differentiate their vehicle by including this new park assisting feature.
i) They have (been doing) done co-players research and customer research to identify the unmet requirements of the customers.
![Page 58: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/58.jpg)
![Page 59: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/59.jpg)
Reverse Analysis:
a) You saw the video in social media!
b) The video is spread across through social media marketing.
c) The execution is filmed nicely.
d) They have outsourced the execution to a printing agency.
e) Cross checked the possibility of execution – Test Fire (in terms of budget, concept)
f) Conceptualized the marketing activity.
g) They need to market their product continuously
![Page 60: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/60.jpg)
![Page 61: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/61.jpg)
Reverse Analysis:
a) You saw the video in social media!
b) The video is spread across through social media marketing.
c) The execution is filmed nicely.
d) Connected the two places through internet and webcam.
e) They have bought the train tickets in advance
f) Their media planning team bought the media place to connect with customers.
g) Cross checked the possibility of execution – (in terms of budget, concept)
h) Conceptualized the marketing activity.
i) They need to market their product continuously
![Page 62: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/62.jpg)
Dependencies of Creativity & Innovation
a) Marketing
b) Technology
c) Arts
![Page 63: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/63.jpg)
Too many suggestions???
Ok, take this
a) How about Window Shopping?
b) Start questioning
c) Interpret behind the scenes
![Page 64: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/64.jpg)
On the Landscape of creativity
![Page 65: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/65.jpg)
BeingCreative as
a student an employee an institution/ organization
![Page 66: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/66.jpg)
BeingCreative asa student
• Books and Blogs
• Industry magazines, etc.
• Blog, FB page, Linkedin Group, etc.
• Internships and volunteering
• Hands on Experimenting
• Learn Technology (Be Updated)
![Page 67: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/67.jpg)
BeingCreative asan employee
• Be Patient.
• Co-players activities.
• Participate in Contests
• Practice arts and technology.
• Attend Events, meet ups and Seminars.
![Page 68: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/68.jpg)
BeingCreative asan organization
•Design the culture.
•Create a platform (Makerspace)
•Enable people to attend events, seminars & workshops.
• KT Sessions (knowledge Transfer)
• Celebrate Values.
• Contribute by CSR Activities
![Page 69: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/69.jpg)
Ethics of Advertising
![Page 70: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/70.jpg)
![Page 71: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/71.jpg)
Advertising = truth + entertainment
CODE FOR SELF-REGULATION IN ADVERTISING – ASCI (download available in AAAI website)
Be a responsible Customer & Advertising Professional
![Page 72: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/72.jpg)
Some ASCI Awareness Ads
![Page 73: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/73.jpg)
Sources of Knowledge
![Page 74: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/74.jpg)
Most recommended books:
• Scientific Advertising
• Ogilvy on Advertising
![Page 75: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/75.jpg)
Most recommended books:
• Positioning
• The Advertised Mind
![Page 76: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/76.jpg)
Most recommended books:
• The Cutting Edge Advertising
• Hey Whipple Squeeze this
![Page 77: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/77.jpg)
Most recommended books:
• Building Better Brands• Simple• The Copywriting• Wally Olins – The
Brand Handbook• Designing Brand
Identity
![Page 78: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/78.jpg)
Most recommended e-resources:
• * Desicreative.com• * Afaqs.com • * Advertisingkakamaal.blogspot.in• brandflakesforbreakfast.com• Adsoftheworld.com• Windowsquare.com/blog
![Page 79: Thanks to My Parents Y.V.V.Satyanarayana Y.Jaya. Branding & Advertising Purpose >> Creativity >> Innovation Saikrishna Y Jyothsna P.](https://reader038.fdocuments.in/reader038/viewer/2022110402/56649e345503460f94b23192/html5/thumbnails/79.jpg)
Thank you!
www.windowsquare.com
www.windowsquare.com/blog
Now you may Question, Suggest, Opine, and update.