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AIAA STEM K-12 Outreach: Section Best Practices

Edgar BeringSept 25, 2013

• The Problem• AIAA STEM K-12 Strategic (Decadal) Goals• Committee Building – Decadal Plan• Program Design• Outcome Data• Institute Programs• Everything Else• The Manual

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Webinar Outline

THE PROBLEMIt is your country to save

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• Effectively inspire K-12 students to pursue STEM careers• Engage our Educator Associates with AIAA members

The Problem

• United States economy is now based on innovation export

• We are being outproduced in new engineers 4:1 per capita by China

• => A recipe for economic collapse• In the 8 years since Rise Above the Gathering

Storm was published, we have not begun to “move the needle”

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The Problem

• Solving the problem is everybody’s job!• A defining moment for all of us.

Our reply defines who we are – time to step up!• AIAA STEM K-12 Outreach Programs are

changing in response: We have raised our goals substantially. “Feel Good, fuzzy puppy” programs no longer

adequate

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The Problem

STRATEGIC GOALSHow do we plan to fix this

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Expanding to Meet the Challenge

• What is the need? Holy Grail = 59 million interactions per year =>NOT Practical Practical

– Provide all of the 42 million elementary and middle school students in the US the opportunity to participate in an AIAA-branded STEM K-12 program or interact with an AIAA volunteer once before leaving middle school.

– Provide all of the 17 million high school students in the US the opportunity to participate in an AIAA-branded STEM K-12 program or interact with an AIAA volunteer at least once more before leaving high school.

= 8.1 million student interactions per year

• Doable!9

Strategic Goals (Decadal Goals)

• Engage 65% of the AIAA membership in STEM K-12 Outreach Market research indicates 52% actively want to help

with outreach right now!• Engage 8 million students per year with an AIAA

volunteer or in an AIAA activity Trivial if Goal 1 is attained

• Enroll 1% of the nation’s K-12 teachers as Educator Associate Members

Strategic Goals

• One strategic goal is to engage 65% of the professional membership in STEM K-12 Outreach activities. A more important goal than ever!

• Market research has shown that 52% of professional scientists and engineers want to get involved in STEM K-12 Outreach [Asher, private communication, 2012]

• Implies that the Outreach participation opportunities we provide are a significant membership benefit

• Engineers as Educators is clearly the most important program you can run.

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• A strong STEM program is a major membership benefit

• Strong programs graduate alumni volunteers to other Section programs Sections are now chaired by EA’s Educator Academy programs have produced 2 DD’s,

at least 4 Section Council members …in just one Section

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A Source of Volunteers, not a Sink

Expanding to Meet the Challenge

• When we succeed in mobilizing 65% of the members Define engagement as 20 hours per year => 350 student interactions per member per year = 7-8 million student interactions per year Does not include effect of large-crowd force

multiplier programs like Educator Academy• Reaching this level of involvement will require all

Sections to provide a clear, engaging, well organized activity framework 13

Institute-level Tactical Committee Goals

• Establish and maintain communication links between the professional membership and the K-12 education community

• Provide guidance and training for value added activities and lessons for sections and members to use in K-12 outreach opportunities, such as education/classroom interaction, scout activities, section events

• Develop and support AIAA STEM K-12 Outreach Signature Events. These Signature Events are the Institute level components of major AIAA sponsored and/or AIAA branded STEM K-12 Outreach programs.

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• Provide a full range of AIAA STEM K-12 Outreach services to every K-12 student and teacher in your entire geography

• Talk to every child in your geography twice before they graduate from high school.

• Visit or provide curriculum support to every school in your geography at least once every four years

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Section Strategic Goals (Decadal)

Level of Intensity

• Organizing 20,000 people is a non-trivial task• Requires large, engaged Section committees

A Section STEM K-12 Committee is essential Need 3-5% of the membership working regularly to organize

the other 60%. Era of one “Officer” as a sole-source provider is OVER! Section committee must become a major volunteer focus This is a 10-year problem and plan

• Make it FUN!

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My charge to You

• Expand your Vision! Dare! Start thinking BIG!• Develop and approve the plans and programs

needed to mobilize 2/3rds of your membership.• Remember: All the children in your entire

geography are your clients!• Embrace the challenge. It is going to be fun!

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COMMITTEE BUILDINGHow on earth do we do this?

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• Recognize the need for a Committee• Develop a Decadal Plan for Committee Building• Hold a major Section Symposium about K-12

Outreach and Committee building• Start an Engineers as Educators program• We can help

Deputy Director’s job Speaker for your symposium

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Getting Started at Committee Building

• Critical Concept Shift Section STEM K-12 Committee will not compete with Section

Council for members. It will be made up of new volunteers

• Committee members must be recruited from new groups. May not be AIAA members now. Educator Associates Engineers as Educators Alumni University Faculty Education/Public Outreach Professionals Geographic Undesirables

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STEM K-12 Committee Membership

• There must be a committee to run a program• Should consist of 3-5% of the membership or as

many as the Council, whichever is bigger• Need a decadal growth plan to recruit this many

Engineers as Educators alumni utilization Educator Associate recruiting plan

• Committee Roles Defined in Ch. 3 of Manual• Organize all the rest of the E as E alumni

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Section STEM K-12 Committee Membership

• Recruit, mentor and train their successor: Deputy Officer or Vice-Chair

• Recruit, train and manage the Section STEM K-12 Outreach Committee

• Preside over regular committee meetings• Oversee committee activities (priorities, status,

execution, follow through)• Issue a budget, meeting agendas, and

review/approve meeting minutes 22

STEM Chair (or Officer) Duties, I

• Keep and report quantitative records of student interactions and volunteer engagement

• Organize and execute an annual Educator Academy module program

• Give an annual Engineers as Educators workshop

• Set up a proactive program for deploying and utilizing Engineers as Educators graduates

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STEM Committee Duties

• Organize a sub-Committee to maintain regular contact with every school in your Section’s full area of responsibility. Send visiting teams of Engineers as Educators.

• Set Section goals/objectives for STEM K-12 Outreach programming. Assess how effective your programs are at reaching goals.

• Increase Educator Associate membership. Provide mentoring to the EA’s in your Section

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STEM Committee Duties, II

PROGRAM DESIGNHow do we construct an effective program?

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• A random collection of activities is not a program No matter how cool they are

• A program is an organized set of activities designed to reach well defined tactical and strategic goals Tactical Goals ≡ Annual Goals Strategic Goals ≡ Decadal Goals

• A program grows through annual review of impact data

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What is a Program?

• Program Design must be an organized and thoughtful process

• Take input from several sources Expressions of community need from EA’s Major stakeholder input (from decision makers with

power, ie Advisory Committee) AIAA Strategic Goals Section Strategic Goals

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Program Design

• Need to Inform Teachers Before Summer• Means making all program plan decisions before

end of May Before Section elections May require By-law change

• Continuity is Vital Sustaining programs over many years is essential The kids change every year. Repetition does not

bore them.28

Program Management Schedule

• Use a formal approach to program design and program improvement

• Strive Six Sigma and the Strive Partnership are a good choice

• http://www.strivetogether.org/education-results-resource

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Data Based Program Improvement

• Set goals• Quantify them and determine measurement

method• How are we doing now?• What are we doing well?• What needs to be done?• What has the greatest impact?

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Project Initiation

• Do we have the right people at the table?• Who are the stakeholders?

Get all their inputs• What are the community needs?

Ask• List tools and techniques• What do the schools want?

Ask

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Define Problems and Partners

• How do we measure our performance?• What is our Data Collection Plan?• Are our services making a difference?• What is preventing us from making a difference?• What solutions will improve our outcomes?• What is our plan for improving?

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Measure, Analyze, Improve

OUTCOME DATAGood program design is impossible w/o outcome data

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• Data are critical to program development• Critical to fund raising• Critical to all aspects of program management• We need accurate, regular reporting of data to

Region, Institute. • Due April 30, June 31, November 30• Use of Standard Forms essential for Data

Assimilation and Conglomeration34

Data Gathering

Event Summary: <Fly into Mordor Ultralite Design>

Item Response

Name of Event

Date, Duration

Location

AIAA Role (Circle One) AIAA Organized AIAA Partner, with publicity

Total AIAA Volunteers

Total AIAA Manhours

Event Website URL:

Annual Hit Count

Target Audience

STEM Education Objective

Participants: Total:

Kids: Teachers: Parents: Public:

35Replicate as necessary. Only for events where AIAA participation is well publicized

Section Summary: Mordor Section (replicate as needed)

Item Total

Active Committee Members

Total Hours Worked

Total Events Supported

AIAA Organized

AIAA Partnered, if publicized

Total Student Interactions

STEM K-12 Outreach Web URL:

Annual Hit Count

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Event Summary: UH Mars Rover Model Celebration

Item Response 1 Response 2

Name of Event Mars Rover Model Celebration

Date, Duration Jan 26, 2013; 9 hours

Location University of Houston

AIAA Role (Circle One) AIAA Organized AIAA Partner, with publicity

Total AIAA Volunteers 15 12 were “day-of” only

Total AIAA Manhours >500 (150 “day of”)

Event Website URL: http://www.marsrover.org

Annual Hit Count ?

Target Audience Kids grades 3-8

STEM Education Objective Use planetary science to excite about STEM

Participants: Total: 1915

Kids: 632 Teachers: 51 Parents: 620 Public: 611

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EXAMPLE

“Public” are non-AIAA volunteers. Many end up joining and becoming active

How to Find the STEM K-12 Report and Event Form

• Go to info.aiaa.org• Sign in at the top right corner

This is the same login as your member account on www.aiaa.org

• On the blue bar, mouse over Regions to your Region, then to your section if you are a section officer

• On your Region or Section site, in the left-hand column will be the link for HQ Documents

• In the HQ Documents file, click on the Forms and Templates Folder

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Sign in

Mouse over to get to your region and then section

HQ Documents will appear when you log in but may be in a different order on your section’s web page

• And don’t forget your Staubs award submission!

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Staubs Awards

INSTITUTE PROGRAMSWhat are the branded tools?

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• Give Preference to AIAA Branded Programs Engineers as Educators Educator Academy Please go to www.aiaa.org/STEM-K12-Webinars to

view the webinars on these programs

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Branded Programs

AIAA Programs for K-12

• Ask an Engineer An opportunity for students to ask STEM questions

to a professional member• Engineers As Educators STEM Emissaries

A professional member to work with students and help build the excitement of STEM

Engineers as Educators workshops a critical for tool for growing your committee

All alumni should be engaged in STEM K-12 outreach

AIAA Programs for K-12

• Educator Associate Memberships Develop a recruiting strategy Outreach fairs a good place Recruit for the Committee

• Educator Associate Awards• Educator Academy

Curriculum Modules for teachers focusing on STEM education concepts

EVERYTHING ELSEWhat about all the other stuff we have been doing?

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• Expressions of Community Need• Does the program have traction in improving

academic performance and enthusiasm? Teacher involvement and student preparation are

critical. A program has to connect to school in the kids’ minds

• Is it feasible for your Section?• Does it build AIAA brand identity with teachers

and kids?46

Criteria for Selecting Programs

• Develop and implement AIAA and Section STEM K-12 Outreach Committee programs

• Keep and report quantitative records of student interaction and volunteer activity totals

• Give an annual Educator Academy module program including capstone event and training workshops

• Give a biennial or annual Engineers as Educators workshop

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SUMMARY OF RECOMMENDED SECTION STEM K-12 OUTREACH PROGRAM

• Run a proactive program for deploying and utilizing Engineers as Educators graduates

• Maintain regular contact with every school in your Section’s full area of responsibility.

• Organize partner program participation and school support activities

• Set Section goals/objectives for STEM K-12 Outreach programming and communicate these goals and objectives to the Deputy Director

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SUMMARY OF RECOMMENDED SECTION STEM K-12 OUTREACH PROGRAM

THE MANUALHave we written any of this down?

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• We wrote all this down• Lots more detail on Partner Programs• Final version pending some last volunteer inputs• Will be available on the Web site• Beta Version can be obtained NOW from your

regional Deputy Director

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There is a Manual

Thank You for Your Attention

• Contact Lisa Bacon (lisab@aiaa.org) and me, Edgar Bering (eabering@uh.edu) for more information

Thank you for all you do. You are the apple on the STEM!