Thailand Business Environment
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Transcript of Thailand Business Environment
![Page 1: Thailand Business Environment](https://reader036.fdocuments.in/reader036/viewer/2022070317/55678d6cd8b42a1a588b4783/html5/thumbnails/1.jpg)
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AGENDA
1. Situation Assessment2. Be a Thai3. Segment4. Target and Positioning 5. 4 P’s 6. Company Approach7. Thailand as a competitor
Situation Be a Thai STP 4P’s Company Competitor
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SITUATION ASSESSMENT
Southern Terrorism
Pollution
Economy
Political Turmoil
Situation Be a Thai STP 4P’s Company Competitor
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WHAT DOES IT MEAN TO BE A THAI
Wai “Sa-wad-dee”
Krub or Ka Respect & Seniority Thai King
Youtube
Situation Be a Thai STP 4P’s Company Competitor
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SEGMENT
Situation Be a Thai STP 4P’s Company Competitor
63 Million
Bangkok
75% Thai94% Buddhist
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SEGMENT
Phuket
ChiangmaiKhonkhaen
10,000 USD
3,000 USD
Situation Be a Thai STP 4P’s Company Competitor
63 Million
Bangkok
92%
75% Thai94% Buddhist
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TARGET
19951991
Situation Be a Thai STP 4P’s Company Competitor
20052000
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AGING POPULATION
2015 20202000 2006
Situation Be a Thai STP 4P’s Company Competitor
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THAI TEEN
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BRANDING
Situation Be a Thai STP 4P’s Company Competitor
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PRODUCT
Booming industries Medical tourism
Physician Low cost Tourist attraction
Other industries Restaurant Automobile Tourism
Situation Be a Thai STP 4P’s Company Competitor
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PRICE
American Vs. Thai Prices
Situation Be a Thai STP 4P’s Company Competitor
4 USD/price 1 USD/price $0.50/price
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PLACE: DISTRIBUTION SYSTEM
Singapore is currently the Asia hub Mode
Water Maekhong connect Indo-China
Road Air
Suvarnabhumi new airport For quick delivery
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Situation Be a Thai STP 4P’s Company Competitor
PLACE: EASTERN SEABOARD
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SPECIFIC ADVERTISING LAWS
Alcohol beverage advertising Tobacco law
Situation Be a Thai STP 4P’s Company Competitor
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COMPARATIVE ADS
No comparative ads Special case
Coke Vs Pepsi Direct attacks
Situation Be a Thai STP 4P’s Company Competitor
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MEETING ETIQUETTE
Situation Be a Thai STP 4P’s Company Competitor
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CORRUPTION
Economic Growth Bribery Bribe costs Corruption costs in recent years
Situation Be a Thai STP 4P’s Company Competitor
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THAILAND AS A COMPETITOR
Different Trade Agreements Thailand is not part of the OECD Member of the ASEAN and have Bilateral
Agreements with the United States and Australia
Situation Be a Thai STP 4P’s Company Competitor
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BIG BOYS
Chinese family One of the biggest company
Subsidiary 7 eleven & True
International recognition Global network Investment in china
Situation Be a Thai STP 4P’s Company Competitor
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CONCLUSION
Situation Be a Thai STP 4P’s Company Competitor