CICA Business Forum & SMEs Networking Thailand

CICA Business Forum CICA Business Forum && SMEs Networking SMEs Networking

ThailandThailand

INTERCONTINENTAL HOTEL, BKK Surapong Ambhanwong, MD.March 30, 2011 FRCS, FICS, DABNS

CIMO Phyathai Group

of Hospitals

Thailand Famous Medical Hub

Medical Tourism

Interaction & Confidence Building

Medical Travel

Health Promotion & Prevention

Dr. Surapong Ambhanwong

Content

• Reputation

• Success Story

• Thailand as Famous Medical Hub

• Services Rendered, Top 5

• SME Opportunity• Interaction & Confidence Building

• ROI & Satisfaction


Thailand as Famous Medical Hub

(Translation from Post Today Newspaper March 24, 2011)

Malaysian National News Agency, Bernama reports Thailand and India are role models for making Malaysia an attractive destination for medical and healthcare tourism as it can generate a huge income for the country.

Deputy Minister of Health Datuk Seri Rosnah Abdul Rashid Shirlin said the government intend to expand the healthcare sector through the 10th Malaysia Plan because there was a high demand in the international level.

“Malaysia’s Health Ministry is encouraging the promotion of Malaysia as a medical tourism destination. Thailand and India are role models because they are the most popular in the world as a pioneer of medical tourism industry where they give quality services and competitive price,” said Deputy Minister.

On 28 March 2011At Ministry of Foreign AffairsMr. Songsak Saicheua - Deputy Director-General,

Department of American and South Pacific Affairsheld a meeting title:-

“U.S.-Thailand Collaboration Opportunity in Medical Travel Services”

Consisted of more than top 10 private hospitals in BKK, together with- Self-Insurance Institute of America, Inc. (SILA)- Companion Global Healthcare- Global Benefits Group- Joint Commission International (JCI), Asia Pacific Office

Dr.Surapong Ambhanwong

Medical Tourists

2007 2008 2009 2010

Thailand 1,325,000 1,360,000 1,260,000 1,580,000

Singapore 571,000 646,000 665,000 725,000

India 450,000 530,000 609,000 731,000

Malaysia 341,000 370,000 425,000 489,000

Bharat Book Bureau, Dr. Pawel Suwinski, January, 2011

Patient Quality & Safety

Safety Measure Benchmark Source BumrungradInternational

Inpatient Mortality 1.5% Top 100 US Hospitals 0.65%

Direct Surgical Mortality 0.35% IQIP* 0.05%

Unscheduled Readmit Within 15 days

2.8% IQIP 1.4%

Ventilator-AssociatedPneumonia(per 1000 ventilator days)

5.1 NNIS 2.2

Medication Error(per 1000 items dispensed)

n/a n/a 0.23

Computerized MD OrderEntry

<15% AmericanHospital Assn

Yes

Patient Satisfaction(Would you recommend toOthers?)

68% Hospital Compare** 87.5%

* IQIP is the International Quality Improvement Program of the Maryland Hospital Association **www.HospitalCompare.HHS.com

Selling Points of Medical Tourism in Thailand

• 14 JCI-Accredited Hospitals – fully credentialed care• Modern Hospitals Built to Western Standards• The Latest Medical Technology• Well-Trained Physicians, many with Western Training• Reasonable, All-Inclusive Prices for Care• Non-Stop Flight from Multiple US Cities• Developed Infrastructure• Many English Speaking People• Historical Places for Sightseeing• Temperate Weather• Friendly People• Excellent Clinical Outcomes


REPUTATION

International Tourist Arrival to Thailand - 2008(Source Ministry of Tourism and Sports, Thailand)Grand Total 14,584,220

Source : TAT

International Tourist Arrival to Thailand - 2009(Source Ministry of Tourism and Sports, Thailand)Grand Total 14,149,841

Source : TAT

SUCCESS STORY

GLOBAL OPPORTUNITY – (by region)

International Health careto Thailand - 2008Total 1,363,295

Other264,947

EU267,007

EastEurope12,782

N.A.Latin

America &Africa

134,629

Aus &Oceania43,172

Middle East

164,943

South Asia

73,991

East Asia

261,937

Asean139,887

Thailand

(Source : DEP)

GLOBAL OPPORTUNITY (Middle East)International Healthcare to Thailand – 2008Total 164,943(Source DEP)

OTHER3,505

TURKEY276

YEMEN2,689

QATAR14,516

BAHRAIN3,624

KUWAIT7,010

OMAN39,300

ISAREL3,546

SAUDI2,393

IRAN1,944

UAE86,140

MID.164,943

SERVICES RENDERED, TOP 5

Top 5 Medical Conditions and DiagnosisTop 5 Medical Conditions and Diagnosisfor Medical Travel to Thailandfor Medical Travel to Thailand

1. Heart and Related Vascular Diseases 2. Musculoskeletal and Spine

Degenerated condition3. Cancer4. Brain and Spinal cord Related diseases5. Digestive System Diseases (Gastro – Intestinal – Colon)


Top 5 Medical Tourism Services

2. Plastic Surgery, Skin Laser Beauty Packages3. Wellness Packages

4 . Anti Aging, Rejuvenation Packages

1. Medical Health Check up Packages

• Alternative Healthcare

• Complementary Healthcare• Traditional Healthcare• Integrative Healthcare

5. Body Shape and Wellness Package

SME OPPORTUNITY

23 – 25 October 2009

ASEAN SUMMIT 15th – Hua Hin

Investment

TRADE&

PRODUCTS

Transportation

Logistics

PEOPLE

ASEAN



1. Brunei 6. Myanmar2. Cambodia 7. Philippines3. Indonesia 8. Singapore4. Laos 9. Vietnam5. Malaysia 10. Thailand

AFTA - ASEAN FREE TRADE AREA


AEC - ASEAN ECONOMIC COMMUNITY

Result • Economic Integration (EI)

• Single Large Market > 500 Mil People

• Single Production Base

• ASEAN Intellectual Capital

• ASEAN Human Capital 600 million population

• Worldwide Connectivity

• Innovative Economy

• Creative and Diversification Society

● Single Visa

● Tariff = - O -

● Minimize the Non Tariff Barrier (NTB)


● Strengthening Regional Strategic Alliance


ASEAN : Future Initiative

ASEAN Tour Packages to ensure

ASEAN BORDERLESS ATTRACTIVECITIES, PLACES,

DESTINATIONS, CULTURE, SPORTS, SHOPPING and

Health


Now its time to look for ASEAN Business Initiative Network & Partnership.

Globalization?Borderless?

Technologyand

Knowledge

PeopleProfessionalSkill & Non

Skill

Tradeand

Services

Capitaland

Investment

Free Flow

Globalization?Borderless?


Health

Tourism

Medical

Services

Trade&

Services

Travel

Globalization? Borderless?

Free WorldWorld for HealthcareWorld for Health ServicesWorld for Tourism and Travel

Free ZoneFriendly Zone

•World of Defiance•World of Fighting

•World of WAR•World of Politics

•World of Disagreement• World of Barrier Tariff – non Tariff

Definition / ClassificationTourism Tourist

Destinations

Varieties of Tour e.g. Sports, SEA, Mountain, Cultural, Wats, Temples etc.

100%

Medical Tourism

Tour / Medical

Same, TouristCharacter/Request / Simple Medical Service/Wellness

60-70%30-40%

Medical Travel

Tour / Medical

Short Tour / Mainly ConventionalMedical Service or Rehab orConvalescent orRecuperation orWellness

10-20%80-90%

Tourism

Health

Interaction & Confidence Building

- What do you like?- What do you know? and How much?- To learn, to know widely and deeply- Marketing (Product, price, place and promotion)- Customer’s base

ROI & Satisfaction

- Not high in financial investment- Willingness, ability to learn and customized services- Understanding of rule and regulation of each countries- Network and partnership- Competitiveness- Value for Money

- Physically strong & Healthy- Mentally Relax & Brilliance- Spiritually lively & Brighten

“Look young & smart, Long live, Happy & High Quality of life”

THAILAND & Medical Tourism :the result


DR. SURAPONG AMBHANWONG

Email: [email protected]

Thank you

for

your attention

CICA Business Forum & SMEs Networking Thailand

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