1

Since 2010, I have been working for Effat University, at the Effat

College of Business; 7 months as an Assistant Professor of Marketing

and from the 8th month of joining, I got promoted to the Chair of

Marketing position and have been serving in this position for the last

7 years, keeping in mind that officially the Chair position is for Saudi

Nationals and each chair has a tenure of 2 years extendable to 1 year

further. This makes me the longest serving Chair in the University to

date!

I have built a very strong bridge between my experience in academia

as well as the corporate sector over the last 15 years of work experience

in various organizations in Pakistan and in the Kingdom of Saudi

Arabia, both, as an academic/trainer and manager/consultant.

My expertise and specialism ranges from developing, implementing and reviewing strategic plans including

brand management and marketing strategies as well as 360o integrated marketing communication

campaigns (ATL, BTL and TTL) to corporate trainings, quality assurance and accreditations.

My quick rational decision making skills and professional dedication to the tasks-at-hand are the main

catalysts for my successful rapid career growth over the last 15 years of work experience. Changing my

major from finance/accountancy while working at Deloitte Pakistan and falling in love with marketing

made me complete an MBA and further a Doctorate in the field. Moving to Saudi Arabia in 2003 with the

bare minimum to meet ends and discovering my potential to grow and be self-sufficient through my hard

work, professionalism and sheer dedication moved my career steadily from a mere small training institute;

MITM to KAAU (Industrial Engineering Department) to CBA (now UBT) to DNA (Market Research

/Advertising) and further to Effat University as a major decision maker in this locally and internationally

acclaimed institution. I developed a CRM of my own comprising of individuals from all walks of life and

industry locally as well as internationally over the past 15 years, both through joint work collaborations,

consultancies, trainings or just acquaintances.

During the past 15 years of work, I worked with a number of major impressive clients including many local

and international universities (KAAU, KFUPM, Effat University, AOU, University of Leicester, University

of Worcester, Athabasca University, George Washington University and Georgetown University) as well

as corporations (Mobily Etisalat, UNHCR, ISDB, AFS, Benchmark Events, Horizon FCB, Impact BBDO,

Telmesani Consultants, KAUST, Ipsos, Jeddah United, Alshaya, KOJ, Binzagr and JDURC). I have

successfully made the marketing program at Effat College of Business, the ONLY marketing program in

the world having ALL marketing major courses “service learning courses” by including hands-on applied

projects by collaborating with local and international companies (Maserati, Mazaya Marketing, L’Oréal,

Unilever, Binzagr, Facebook, Manar Alrawi and Chalhoub Group).

Some of my major achievements include successfully implementing the Haramain Highway Megastructure

boards through Telmesani Consultants in collaboration with Google Earth in 2006, successfully setting up

a complete advertising agency for DNA with a SR.10m/year client (AlRaya Supermarket) while rebranding

the Alraya Concept in 2010. Successfully rebranding and restructuring the Fuddruckers brand for AFS

(Saleh Naghi Group) in 2016 and rebranding the AFS corporate image as well as the AFS retail business to

SWIFT in 2017. Developing, implementing and reviewing 5-year strategic plans for the Program, College

and University since 2010 to date and obtaining local accreditation by NCAAA for Marketing and

Entrepreneurship departments as well as achieving AACSB and NEASC international accreditation

membership status for the College and University. Mentoring various local and international winning teams

2

at Effat University to represent Saudi Arabia at Unilever Quest MENA at Egypt and winning, L’Oréal at

Dubai and Paris and winning, Facebook P2P challenge and being the only team from GCC1.

I am the proud winner of many awards including Effat University Best Practice Award for Fall 2017 and

Spring 2018, Queen Effat Award for Excellence in Learning and Teaching 2015-2016 (5 years nominee),

Queen Effat Award for Excellence in Community Service 2015-2016 (5 years nominee) and Highest Scorer

in the World for SAP_TERP_10_66 ERP certification Examination (98%).

I am the only Fellow Member of the Chartered Institute of Marketing (FCIM) UK in the Kingdom of Saudi

Arabia, which is the highest level accredited chartered body globally in the field of marketing. CIM is the

only Chartered body for marketers all over the globe with 7,537 international members with 419 of them

being Fellows of the institute since its inception in the year 1911 (more than a century ago). In addition to

this, there are currently only 2 Chartered Marketers in the Kingdom and I will be the 3rd Chartered Marketer

upon completion of my CPD and Level-7 PGD in Professional Marketing which is under process and will

be completed this year. Apart from the FCIM designation, I am also a registered CIM global mentor.

Further, I possess a Doctorate in Business Administration in Marketing, a Master of Business

Administration bi-major in Marketing and Management Information Systems and a Bachelor of Commerce.

I am SAP certified in ERP TERP_10_66 and a Microsoft Certified Professional in Windows Advance

Server 2000. I am a Certified Financial Consultant and have passed intermediate levels from the Association

of Chartered Certified Accountants as well as the Institute of Chartered Accountants of Pakistan.

My major strengths apart from quick rational decision making are adaptability and flexibility, whereas in

my opinion patience, enthusiasm and imagination are my weaknesses.

Honesty, enthusiasm, hard work, confidence and perseverance are the core values and pillars of whatever I

do. As mentioned earlier, my love for marketing moved me to this field and my ability to take positive

quick rational decisions made me what I am today. I strongly believe that one should do what they love to

do and once they feel that their job is done then they should move on and find new challenges to accomplish!

1 All related documents will be shared on demand due to confidentiality issues

3

MANZAR AHMED, FCIM + 9 6 6 5 5 0 0 7 4 8 0 8 / + 9 6 6 1 2 6 3 9 4 8 6 9 A L H A M R A D I S T R I C T / 1 J E D D A H , K S A

sabzwari2000@gmail.com / mahmed@effatuniversity.edu.sa

Organizational Strategist | Growth Catalyst | Marketing Visionary

The only Fellow member of the Chartered Institute of Marketing (FCIM) UK in the Kingdom of Saudi

Arabia having more than 15 years of marketing, strategy, planning, training and consulting experience

ranging from industry to academics across various industries. CIM is the only Chartered body for marketers

all over the globe with 7,537 international members with 419 of them being Fellows of the institute since

its inception in the year 1911 (more than a century ago). Versatile growth-oriented executive advances

visionary change in times of economic uncertainty through developing high impact marketing policies.

Leads by example reflected in continuous process improvement. Manages institutional growth through

perceptive analysis of market trend and organizational capability and capacity. Develops seminal business

plans and achievable growth models. Broad experience in sales, marketing, strategy, advertising and

managing projects as well as leading cross-functional executive teams that drive organizations to

exponential financial success!

Executive Performance

Chair of Marketing/Assistant Professor 2010-to date

Value Creation | Explosive Growth | Accreditation | CSR | QA

Effat College of Business, Effat University, Jeddah, Saudi Arabia (7 years, 8 months)

Opportunity: Instructing undergraduate female students for all major marketing and business courses

comprising of Principles of Marketing, International Marketing, Retailing & Marketing

Channels, Strategic Marketing, Marketing Research Methods, and Microeconomics

courses. Advising and enrolled students in their courses and providing academic

counseling. Represented Effat University in accreditation workshops locally and internationally. Student internship and dissertation supervision.

Action: Wrote Marketing Department Strategic Plans 2012-2017 and 2017-2022, chaired standing

committees (learning resources & community service), trained faculty and staff, created

faculty and student growth as well as retention strategies, budgeting for the department and

program.

Scope: Reporting directly to the Dean of the Effat College of Business, Provost and the President

of the University. Supervising and managing 5 faculty members (males and females), 2

assistants (females) and a student strength of approximately 150 (females). Working as a

QA manager for the department. Chairing QA committee, learning resources committee,

community services committee, accreditation committee, recruitment committee and

professional development committee.

Operating Results:

Got promoted from faculty to chair of department in 8 months of joining.

Retained chair position on exceptional grounds for 6 years continuous to date.

Achieved three-fold student growth rate (123%).

Achieved 100% graduate/student employment (Jeddah, Riyadh, Dubai, Paris and London).

Increased marketing program budget due to revenue increases in the program (54%).

4

Achieved and maintained a 100% staff and faculty retention ratio for 5 years.

Hired and retained qualified marketing faculty and built a strong department.

Created corporate marketing training programs for major companies (Alshaya and KOJ).

Revised and implemented a new mission and vision for the department.

Achieved program national accreditation for both; Marketing & Entrepreneurial Undergraduate

Programs. (NCAAA KSA).

Achieved college international accreditation membership and approval for SER submission

(AACSB USA).

Worked on Institutional Accreditation documentation (NEASC UK).

Achieved international collaborative learning agreements (Georgetown University USA and Uni-

Dep Brazil).

Reviewed, designed and implemented a newly developed undergraduate program with more

international up-to-date major marketing elective courses (brand management, digital marketing

essentials, social and nonprofit marketing, fashion marketing, relationship marketing).

Created a well-established Effat University brand amongst the industry and employers.

Created and managed various ways of Alumni engagement and graduate cooperation.

Developed and maintaining a corporate database of more than 350 companies all over the GCC

including KSA for job and internship placements for students and graduates.

Developed, launched as well as conducted various training courses for corporates for the Executive

Education and Community Services Institute at Effat University.

Supervised various local, regional and corporate international competitions including Unilever

Quest (last 4 years-to-date), EVP P2P Facebook Challenge (last 2 years-to-date), P&G CEO

Challenge (last 4 years-to-date), and L’Oréal Brandstorm (last 3 years-to-date).

Unilever Quest MENA supervisor for KSA (1st place) winning team (2 times), KSA (1st place) and

ME (1st place) winning team (1 time) in Cairo, Egypt.

L’Oréal Brandstorm International supervisor for KSA (1st place) and GCC (3rd place) winning team

(2 times), KSA (1st place) and ME (1st place) winning team (1 time) in Dubai, UAE and Paris,

France.

EVP P2P Facebook Challenge supervisor, representing KSA internationally in this international

competition from Facebook International (2 times).

Client Services Manager (Acting General Manager- Advertising) 2009-2010

Brand Image Development | Explosive Growth | New Market Creation

Design & Analysis (DNA), Jeddah, Saudi Arabia (1 year)

Opportunity: Handled the year 2010 full 52 weekly campaigns (ATL/BTL) for Al Raya supermarkets

for Jeddah, having a turnover of over SR.10 million. Project management (outsourcing

printers, designers, advertising agencies, professional studios and distribution). Managed

the media buying having a total turnover of over SR. 1.2 million (MegaComs, Unipoles,

Advest, LED screens, Promotrucks, Newspapers, and other dailies). Engaged in day-to-

day communications with the client, suppliers and other outsourced agencies and media

buying houses.

Action: Created, setup and operated a full service advertising agency (ATL/BTL). Handled a SR.10

million account for AlRaya Supermarket. Designed, implemented and managed 52

complete advertising campaigns in a year (ATL/BTL).

Scope: Reporting directly to the owner of the company. Single handedly managed the operations

and setup of a complete advertising agency from scratch. Acting as GM and project

manager while coordinating with 43 individuals (Leap Studios, Full Stop Advertising,

United Printers, Madina Printers, iCom Media, and various distribution agencies) on a

5

daily basis. Headhunted and hired professional staff for the newly established advertising

agency under the DNA brand. Managed all financial aspects and maintained the complete monthly financial statements and analysis thereof.

Operating Results:

Achieved a 13% net profit in a year on 52 campaigns (SR.1.3 million on SR.10 million).

From a virtual office setup (project management) to a physical office setup achieved in 2 months

of operations.

Provided Al Raya a new brand image and revamped the complete strategy to give it a boost in sales

and brand image and awareness.

Headhunting and hiring of qualified professional staff from the industry and various international

agencies (Focus Advertising & Publicis Graphics)

Assistant Professor – Marketing 2006-2009

Academic Advising | Corporate Training | QA

College of Business Administration, Jeddah, Saudi Arabia (3 years)

Opportunity: Instructed male and female students in their respective campuses for all major marketing

courses comprising of Principles of Marketing, International Marketing, Marketing

Channels, and Real Estate Marketing, Strategic Marketing, Consumer Behavior, and

Advertising courses. Mentored students in their co-op trainings and graded them.

Represented the college in the MEETES Exhibition in Jeddah.

Action: Trained faculty and staff, created faculty and student growth as well as retention strategies,

budgeting for the department and program.

Scope: Reporting directly to the chair of the department. Supervised 1 assistant (male) and advised

35 students (males). Working as a QA committee member for the department.

Operating Results:

Introduced objective-based course outline method and implemented it in the college for the first

time across all marketing courses.

Achieved the highest registrations of students per course in the college’s history.

Formulated and finalized the vision and mission statements as well as the objectives for the college

while working in the QA committee.

Head of Department – Business Administration 2004-2006

Academic Advising | Corporate Training | QA

Millennium Institute of Technology & Management, Jeddah, Saudi Arabia (3 years)

Opportunity: Instructed male and female students in their respective campuses. Enrolled students in their

courses and provided academic counseling. Worked as the editor of “Millennium Times”

magazine.

Action: Trained faculty and staff, created faculty and student growth as well as retention strategies,

budgeting for the department and program.

Scope: Reporting directly to the head of the institution. Supervised 1 assistant (male) and advised

50 students (males). Working as a QA committee member for the department.

6

Operating Results:

Created course outlines and formulated a complete student registration and course path routine.

Conceptualized, designed and created the first student magazine; “Millennium Times”.

Formulated and finalized the vision and mission statements as well as the objectives for the institute

while working in the QA committee.

International Tutor-Strategies 2008

Academic Advising | Corporate Training | QA

University of Leicester-UK, UAE, Dubai (1 year)

Marketing Executive-Investment Trader S&P 2002-2004

Forex Trading | Corporate Training | Investment Brokerage

FFP (PVT) limited, Karachi, Pakistan (2 years)

Audit Trainee Officer 2001-2002

Internal Audit | Accounting | Finance

Pakistan State Oil Company, Karachi, Pakistan (2 years)

Adjunct Faculty – Business Administration 2001

Academic Advising | Corporate Training | QA

Shaheed Zulfiqar Ali Bhutto Institute of Science & Technology, Karachi, Pakistan (6 months)

Management Internee 2000

Business Trainee | Graduate Requirement

GlaxoSmithKline, Karachi, Pakistan (6 weeks)

Trainee Audit Officer 1998-1999

External Audit | Accounting | Finance

Deloitte Touché Tohmatsu, Karachi, Pakistan (2 years)

Educational Performance

Chartered Marketer (Level-7, Postgraduate Diploma in Professional Marketing) 2018-to date

Global Marketing Decisions | Corporate Digital Communications | Creating Entrepreneurial Change

Fellow Member of the Chartered Institute of Marketing (FCIM)

Global Mentor for CIM UK

Chartered Institute of Marketing, Moor Hall, UK

Doctor of Business Administration – Marketing (3.7/4 CGPA) 2001-2003

Brand Management | Retailing | Market Research

Department of Business Administration & Commerce, University of Karachi, Karachi, Pakistan

Master of Business Administration – Marketing/ MIS (3.27/4 CGPA) 1999-2001

Brand Management | Advertising | Market Research | SAD

Shaheed Zulfiqar Ali Bhutto Institute of Science & Technology, Karachi, Pakistan

Bachelor of Commerce – Commerce/Business (2nd Division) 1996-1999

Accounting | Management | Economics

Department of Business Administration & Commerce, University of Karachi, Karachi, Pakistan

7

Certified Financial Consultant 2002

Associate Member of the Institute of Financial Consultants (MIFC)

Accounting | Management | Finance

Institute of Financial Consultants, Vancouver, Canada

Associate Chartered Certified Accountant-Intermediate Stage 2000-2002

Accounting | Management | Economics

Association of Chartered Certified Accountants, Oxford Brookes, United Kingdom

Chartered Accountant-Foundation Stage 1996-1998

Accounting | Management | Economics

Institute of Chartered Accountants of Pakistan, Karachi, Pakistan

Chartered Accountant-Foundation Certification 1996-1998

Accounting | Management | Economics

College of Accounting & Management Sciences, Karachi, Pakistan

Continuing Education

1. Certified in “Social Media Marketing” from the eMarketing Institute USA in 2018

2. Certified in “Online Marketing Fundamentals” from the eMarketing Institute USA in 2018

3. Certified in “Content Marketing” from the eMarketing Institute USA in 2018

4. Attended a 2‐Day Self Study Document preparation workshop held by NCAAA in Riyadh

5. Attended a 2-Day professional workshop on the usage of Blackboard Services for the University

6. Attended a 7‐Day Assessment Skills Workshop by Dr. A. Dewidar (World Bank)

7. Attended a 5‐Day Teacher Training Workshop by Lambton College, Canada

8. Conducted a marketing research on the retailing sector in Pakistan, especially Karachi and later

compiled it into the DBA thesis for the University of Karachi, Pakistan.

9. Completed a 2-week training for “Marketing Strategies for Developing Countries” from UNIP Sao

Paulo Brazil.

10. Completed 1 Day First Aid and Paramedic training at IMC from the Saudi Heart Association for

CPR/First Aid and Heart Saver Course.

Computer Proficiency

1. SAP TERP_10_66 Certified (2015) Scored the highest marks in the world 98%

2. Completed SAP TERP10_15 Integrated Business Processes in SAP ERP training.

3. Completed SAP ASA380_95 ASAP 8.0 Methodology training.

4. Microsoft Certified Professional, Windows 2000 Server (2001)

5. Oracle Financials, General Ledger Module and Microsoft Office Course Certified (2001)

6. Worked on IBM Compatibles and capable of performing tasks in MS Office at an “expert level”

7. Worked on Apple Macintoshes and capable of performing tasks in Neo‐Word and Pages

8. Worked on various ERPs including; SAP and Oracle e‐business suite

Corporate Training Provided

Islamic Development Bank (Private) 2007

8

Serafi Mega Mall 2006

Qalzam Restaurant 2006

United Nations (UNHCR) (Private) 2005 ‐ 2006

Abdul Latif Jameel & Company Limited 2005 ‐ 2006

Mobily 2005

Academic Training Provided

Ministry of Labor Saudi Arabia Service Learning Initiative 2014 - to date

University of Worcestershire (NCC UK) 2014 - 2016

George Washington University 2007

Athabasca University 2005 ‐ 2007

Arab Open University (Private) 2007 - 2008

University of Leicester (Private) 2006 ‐ 2008

The British Council (invigilation Supervisor) 2006

Edinburgh Business School (Private) 2005 ‐ 2006

King Abdul Aziz University (Industrial Engineering Dept.) 2004

Professional Consultancy

Desert Technologies 2018 – to date

The European Institute for Economics, Political and Social Research (Geneva) 2017 – to date

Land Mark Group GCC 2017 – to date

Maserati Saudi Arabia (Fast Autotechnic Company) 2016 – to date

Horizon FCB Advertising Agency 2016 – to date

ICD by Islamic Development Bank 2016 – to date Arabian Food Supplies Company (Saleh Naghi Group) 2015 – to date

Benchmark Events Company (Benchmark/360 Live/Tunnel/Dimensions) 2015 – to date

KAUST (Venture Lab Participation Teams) 2014 – to date

Bizagr CORO Company 2013 - 2014

Alshaya Company 2013 - 2014

Kamal Othman Jamjoom Company 2013 - 2014

Hyundai Korea (Ipsos MENA) 2014

George Washington University, USA 2007 ‐ 2008

Jeddah United Sports Company 2007 ‐ 2008

Athabasca University, Canada 2005 ‐ 2007

Maastricht School of Management (Nederland) 2007

Al-Waheedy Advertising Agency (Major Brand Campaigns) 2004 - 2007

Jeddah Development Urban Regeneration Company 2006 ‐ 2007

The British Council 2006

Telmesani Consultants (Governor of Makkah office & Google Earth) 2005 ‐ 2006

Research Publications, Conference Papers & Reviews

Scopus Indexed: Presented research proposal at the Global Fashion Management Conference (GFMC)

2017 held by The University of Vienna from 6 – 8 July 2017 in Vienna, Austria; titled; “Sustainability in

Luxury Fashion Retail”. Working on the research to be co-authored and published. Conference

9

Proceeding: Khan, S., & Ahmed, M. 2017. WHO ARE THE CONSUMERS FOR SUSTAINABLE

LUXURY?. In 2017 Global Fashion Management Conference: 181-182. Vienna, Austria: 2017 Global

Fashion Management Conference at Vienna Proceedings (http://gfmcproceedings.net/html/sub3_01.html)

ISI Indexed: Presented research proposal at the Geneva International Conference on Advance Research

(GICAR) 2017 held by The European Institute for Economics, Political and Social Research and by the

United Nations Organization from 11 – 12 July 2017 in Geneva, Switzerland; titled; “Predicting Customer

Lifetime Value in the Saudi Retail Sector – The case of luxury retail stores”. Working on the research to be

co-authored and published. Conference Proceeding: Khan, S., & Ahmed, M. 2017. PREDICTING

CUSTOMER LIFETIME VALUE IN THE SAUDI RETAIL SECTOR – THE CASE OF LUXURY

RETAIL STORES. In 2017 Geneva International Conference on Advance Research: 96. Geneva,

Switzerland: 2017 Geneva International Conference on Advance Research at Switzerland Proceedings

(https://genevaconference.org/conference-proceedings/)

American Marketing Association (AMA): Presented research proposal at the American Marketing

Association Winter Academic Conference (AMAWAC) 2018 held by The American Marketing

Association (AMA) from 23 – 25 February 2018 in New Orleans, USA; titled; “Understanding Brand

Personality Framework through the Lens of Saudi Arabia”. Working on the research to be co-authored and

published. Conference Proceeding: Khan, S., & Ahmed, M. 2018. UNDERSTANDING BRAND

PERSONALITY FRAMEWORK THROUGH THE LENS OF SAUDI ARABIA. In 2018 American

Marketing Association Winter Academic Conference: B24. New Orleans, USA: 2018 American Marketing

Association Winter Academic Conference Proceedings

(https://www.ama.org/academics/Documents/2018%20Winter%20AMA%20Conference%20Proceedings.

pdf )

LVMH-Singapore Management University Luxury Research Conference: Abstract accepted for

Creating Brand Remembrance & Word of Mouth for Luxury Brands through Travel Retail; abstract

submission to Louis Vuitton Moet- Hennessy- Singapore Management University Luxury Research

Conference 2018 at Singapore from 10-12 May 2018 (Dr. Saima Khan & Dr. Manzar Ahmed) (https://www.smu.edu.sg/submission2018)

Google Scholar: Dr. Manzar Ahmed, Effat University

(https://scholar.google.com/citations?hl=en&user=KBOOzCoAAAAJ)

Reviewer for the American Marketing Association (AMA) for the AMA Conference 2019.

Awards & Nominations

Winner of Best Practices in Teaching & Learning Award Spring 2018 2018

Supervised L’Oréal Brandstorm 1st place winners (KSA, GCC and ME) 2018

Winner of Best Practices in Teaching & Learning Award Fall 2017 2017

Supervised L’Oréal Brandstorm 1st place winners (KSA) 2017

Supervised Unilever Quest MENA 1st place winners (KSA and ME) 2016

Supervised L’Oréal Brandstorm 1st place winners (KSA) and 3rd place winners (GCC) 2016

World’s highest scorer (98%) in SAP TERP_10_66 certification examination 2015

Winner of Queen Effat Excellence in Learning & Teaching Award 2015

Winner of Queen Effat Excellence in Community Service Award 2015

Supervised Unilever Quest MENA 1st place winners (KSA) 2015

Supervised Unilever Quest MENA 1st place winners (KSA) 2014

Continuous Nominee of Queen Effat Excellence in Learning & Teaching Award 2011 – 2017

Continuous Nominee of Queen Effat Excellence in Community Service Award 2012 – 2017

10

Personal Information

Date of Birth & Place February 22nd, 1978 (Pakistan)

Linguistics English (Fluent), Urdu/Hindi (Mother Tongue) and Arabic (Semi‐fluent)

Marital Status Married (2 dependents)

Hobbies Racing (go-kart Jeddah 16th position driver), travelling, swimming, diving with

sharks, boating, discovering new restaurants and exotic places to eat, wearing

trendy and designer outfits, listening to music, and owning exotic pets including a tarantula, collector’s fish species and a Persian cat.

Countries Visited Brazil, Thailand, Malaysia, Singapore, USA, Canada, Austria, Switzerland,

Germany, France, Italy, UK, Dubai, Abu Dhabi, Qatar, Bahrain, Oman, Turkey, Kuwait, Pakistan and Saudi Arabia.

Memberships Founder & Acting Co-President of the Maserati Owner’s Club – Kingdom of Saudi

Arabia (application under process)

Former member of the Porsche Club Jeddah

Fellow member of the Chartered Institute of Marketing (FCIM) UK

Associate member of the Institute of Financial Consultants (MIFC) Canada

Associate member of the Arabian Society for Human Resource Management

(MASHRM)

Iqama Profession Marketing Specialist

Nationality Pakistani

References

Ayman Al Tayyar

Executive Vice President

Head of Private Banking

The National Commercial Bank (NCB)

Board Member – Saudi Airlines Catering

Jeddah, Kingdom of Saudi Arabia

Cell: +966503806900

Email: a.altayyar@alahli.com

Mir Ferozuddin Mohammed

Strategic Planning Director

Impact BBDO

Jeddah, Kingdom of Saudi Arabia

Cell: +966566785000

Email: m.feroz@impactbbdo.co

Dr. Mervat Chuman

Visiting Researcher – OPIM

Ex-Provost, Effat University

Effat College of Business, Effat University

Jeddah, Kingdom of Saudi Arabia

Cell: +966556601603

Email: mchuman@effatuniversity.edu.sa

Dr. Ernst Ricardo

Dean of Executive Education Programs

McDonough School of Business

Georgetown University

Washington, United States of America

Cell: +12022626009

Email: ernst@georgetown.edu