TFA Webinar 17 4 2012 social media in recruiting

An Introduction to Social Media in Recruitment Communications

Webinar April 2012

TFA Webinar Series

15 May:

Using LinkedIn as a recruitment advertising channelRegister here: http://www.anymeeting.com/PIID=ED51DD878849

12 June: How Facebook can help you to win in the war for talentRegister here: http://www.anymeeting.com/PIID=ED51DD87894D

10 July:Using social media to support your diversity objectivesRegister here: http://www.anymeeting.com/PIID=ED51DD87894B

Go where your candidates are

To target:

1. Active candidates

3. Passive candidates

4

Media consumption changes

5emarketer, Dec 2010

Media consumption by age group

6Ofcom Research UK 2010, Adults 16+

Most candidates look for jobs online

Potentialpark Communications, Trend Study 2011

Where do job seekers look for employers and careers?

Referrals top the list of job finding resources, social networks move up

Jobvite 2011

Social media used by active and passive job seekers

Jobvite 2011

Mobile usage is growing

76%of job seekers use/would use mobile internet for career-related activities

Potentialpark Communications, Trend Study 2011

Where?

Options are limitless!

marketing-map.co.uk

Types of Social Media

13

Your peers are investing in social media

14

In the forecast for the next 2 years, what will be the development of each media budget?

Source: Terra Firma Associates Survey of 40 International Organisations, Q1 2012

Consider all types of presence

Paid media Earned media

Owned media

• Social media advertising (Facebook, Linkedin,...)

• Search Engine Marketing (Google Adwords,...)

• Organisation’s Webpage

• Organisation’s social media pages (Facebook, Linkedin, Twitter, Youtube,..)

• Search Engine Optimisation

• Recommendations by staff on their social media pages

• Blog posts about working for the organisation

• Links

Broadcast to dialogue

CHANNEL

Print adverts

Online Job boards

Facebook Advertising

LinkedIn Advertising

SEM

Promoting via Facebook

Promoting via Twitter

Promoting via LinkedIn

COMMUNITY

Engage with existing

candidate pool

Reach out to existing

communities

Build your own

community

Listen to what is being said about you across the digital universe

Next steps

• Which social media are relevant for my candidates?

• How do I build a social media strategy?

• What social media policy and guidelines do I need?

• I have limited resources, how can I use them cost effectively?

TFA can help with a

Customised Social Media Workshop

Stay in touch!

TFA Blog: www.terrafirmaassociates.com/blog

LinkedIn Group: International Public Sector

@TFA_social

[email protected]

TFA Webinar 17 4 2012 social media in recruiting

Business

Transcript of TFA Webinar 17 4 2012 social media in recruiting