Textual AnalysisEliza Chapman-Smith

Typography - There is very little text on this cover, only the artist’s initials and the album name. The text is in a handwritten black font, presumably the handwriting of the artist. This gives the impression of familiarity and a more casual feeling to the cover.

Album Title - The album title is very simple, it is just a year. However it has deeper connotations as that is the year she was born. She has also stated that during the production of this album she took a lot of inspiration from 80s pop music and the emotions/ideas that were expressed at that time.

Main Image - The main image of this album cover is a Polaroid picture of the artist, cutting off at her nose. She has lipstick on and is wearing a nice jumper, which connate that she is interested in looks and is quite feminine.

Framing - No other images have been used on this cover which draw attention to the main image. It has a simple grey-ish border which gives it the look of a Polaroid picture, the image itself is vertically centered, and slightly raised.

Camera Angles - The camera angle used in this image is straight on and central. She is in the middle of the shot, however her entire face is not in shot, her eyes are cut out. This gives a sense of mystery and facade.

Genre - The fact that she is wearing makeup suggest the pop genre, and this is reinforced by the colour scheme of the cover/image. She is subverting many stereotypes of the pop genre as her clothing is not particularly exposing and she is not being provocative.

Representations - She is clearly representing women, as seen through the feminine colour scheme and soft lighting. She is more representing young people than old people, as she herself looks young and vibrant.

Audience - The audience for this album is likely to be young girls who look up to her. She gets this across by using soft feminine colours and lighting.

CD ALBUM COVERS

Typography - The font of the title is in a simple white blocky font. This portrays minimalism and simplicity. She chosen to not include much text other than the album name which suggest notoriety as she thinks she should be recognised by just her face.

Album Title - The album title clearly connotes a sense of danger due to the inclusion of the word “violence”, this is further portrayed in the lyrics of the tracks. it is also a play on the word “ultraviolet”.

Main Image - The monochrome colour scheme gives a melancholy feel to the cover as the shadows are more emphasised than the highlights, so the overall impression is darker, and this reflects the tone of the album. The fact that she is wearing light clothes draws the focus to her as that is the only light colour in the image.

Framing - The figure is not central in the image however due to her eye contact to the camera she still draws focus. She is taking up the majority of the frame, showing her importance.

Camera Angles - A medium shot has been used which means that her face and her image is the most prominent. There is very little in the background of the image, bringing her to the forefront.

Genre - The genre of this album is psychedelic rock, and this is very subtly portrayed through the album cover. Instead of going with the typical bright colour scheme she went with a more dreamy aesthetic.

Representations - This album would represent women of the ages 15 - 25. By having her be the only figure on the cover it is very clear who they think will be buying this album.

Audience - The audience for this album would be similar to the group that it represents. They would think that younger women would buy this album, and the melancholy feel to the album would lend itself to adolescence.

Typography - The name of the band is in a very clear blocky font to ensure that is legible and stands out. The album title is in a more jazzy font that was fashionable in that era. This shows that they were fashionable and trendy. The white of the font makes it stand out as it contrasts with the colourful background.

Album Title - The title of this album is “Hot Space”. This implies that they were the new hot thing and that they concern themselves with fashions and trends. Main Image - They have used colourful Warhol

style silhouette images of the band members, without fully showing every feature of their faces. This shows how they are already famous and don’t need to be overtly advertised.

Framing - Each member of the band has been given the same amount of space on the cover, signifying that they are equal within the band. This is emphasised by the fact that there is no background, so they are the sole focus.

Camera Angles - the shot of the images on this cover are close ups, taken from close up which ensures that they are each the focus of the overall image.

Genre - The genre of this album is much more leaning towards Dance, and this comes across in the choice of colour scheme for the cover. Bright psychedelic colours are commonly associated with the Dance genre, and therefore this suggests that they are trying to move away from their old musical genres

Representations - Through this album cover they are representing young people who were interested in culture and fashions, as they have adhered to the trends of the time.

Audience - The audience for this album would be varied. This is because they already had a large fanbase however they were going in a different direction with their music, so they were likely to pick up a new audience.

Typography - The font that is used looks quite like handwriting which gives it a more anarchic feel. In addition the font is quite spooky and unusual which

Album Title - The title of this album is very simple, which allows the music to come through. This is reflected in the simplicity of the overall design of the cover.

Main Image - The fact that the album cover does not include an image at all suggests the level of notoriety of the band. It is implied that they don't need to use their faces to show who they are or to advertise their music.

Background Images - The background is a very simplistic monochrome print that emulates a brick wall, which ties in with the album name. They have kept in with overall colour scheme used in the album name, making it look professional.

Genre - The genre of this album is rock, and they have chosen to not use the typical conventions of the rock genre. This choice shows that this band is established in the music industry and that they are able to break the boundaries and not follow convention.

Representations - This album is likely to be representing young people who are interested in the rock genre. The band is established so they would already have quite a large following/fan base.

Audience - The audience for this album would be similar to the group of people that it represents.

Typography - The font of the text on this album is very minimalistic, which allows the other elements of the cover to be more prominent. The font size is fairly small, which again has the effect of reducing the prominence.

Album Title - The title of this album has much significance in terms of the music it includes. "808s" is a reference to an electronic drum kit that the artist used to make a lot of the tracks on the album. "Heartbreak" refers to the subject matter of the album.

Main Images - The image used on this cover is a red heart shaped balloon being torn in half. This links in with the word "heartbreak" in the title. The fact the the colour is so bright means that the customer's eye would be drawn to that detail

Background - The simple colour choice of this cover shows that this album is different from the other ones produced by this artist. It's a very fashionable colour, and this suggests that he is heading towards a new genre of music where mainstream fashions are more important.

Genre - The genre of this album is different from his previous albums and this is shown through the iconography used. His previous albums were more in the Rap and R'n'B genres, but this one has more of an Electronic/Dance vibe.

Audience - The artist is very well known so he would have a large following from the other albums he has released.

MAGAZINE ADVERTSTypography - The name of the artist has been shown in a different font to the rest of the text on the advert, suggesting that this is the main element. This font is quite round and childish, softening the overall feel of the advert. contrasting to this the other text is in a more linear typed font, giving it a harsher feel. The name if the album is in the largest text, however it is in the bottom quarter of the page implying that the artist wants to be the focus however the name of the release needs to be prominent as well.

Album Title - As I said previously the album name is the largest piece of text on the advert, giving it prominence. The title is “Lungs” which is a reference to how a singer uses their lungs to sing. It links to the picture as well which features a set of lungs in front of the artist, which makes it look professional.

Main Image - The artist is the main image, which reinforces her place as the focus of the advert. This makes sense as an advert in a magazine would need to sell the artist and the easiest way to do this would be to feature the artist HERself to do so. The background of the image shows some greenery and flowers, giving the image a softer, more feminine feel.

Framing - The artist is at the centre of the image which again reinforces her position at the centre of attention. The image has been quite closely cropped so that the majority of her arms have been cropped out.

Camera Angles - The artist is looking away from the camera with her eyes closed, suggesting a sadder tone to the cover and the tracks on the album. This is backed up by the overall dark tone of the cover.

Genre - The genre of this album is Indie Rock/Art Pop. This is clearly shown through the choices of the advert. There is symbolic significance to the image used, and the elements of it suggest an arty feel.

Typography - Parts of the texts have been shown in a font that is reminiscent of a stamp, as if stamped cross the advert. then the names of some of the tracks are in a more stylised red font, which have the effect of drawing focus as they are the only instance of colour on the advert. This shows what they hope will make the album sell; they plan to use the pre-released singles to push the album sales.

Album Title - The album title is a very small part of the advert. It is in a font that means that it blends in with the image. This suggests that the album name is not the most important features of this advert. The name “Rated R” references the rating system of music, and she has used her initial.

Main Image - The main image is of the artist, who is wearing a lot of jewelery and make up. she looks angry and is making strong eye contact with the camera. This fits with the conventions of the R’n’B genre, as they often exhibit anger and toughness.

Genre - The genre of this advert and album is R’n’B or pop and they have followed the conventions of the genre. They have done this to ensure that the sales are high, as if they had broken conventions then the audience might not have felt comfortable.

Camera Angles - The artist is looking at the camera suggesting confidence, however she is covering one of her eyes, possibly suggesting frustration or anger.

Audience - The audience for this advert is likely to be anyone who already likes the artist, as a picture of her is the most prominent feature. The fact that she is making eye contact could draw in potential new customers.

Typography - A very blocky font has been used in this advert and they are very similar throughout. The fact that the text doesn’t sit on a straight line gives it a more messy, anarchic feel, which fits in with the alternative rock genre conventions.

Album Title - The album title is very small compared to other elements, giving the impression that this is not the most important feature of the advert. The name itself has significance in the genre, as they often sing about emotional hardships.

Main Image - The image they chosen to use is a graffiti - style picture of a couple kissing. this contrasts with the tone evoked by the colour scheme and font choices. The slight shock value of this image might serve to boost album sales and customers might be intrigued.

Genre - The genre of this advert and album is alternative rock and this can be clearly seen through the angry colours used as well as the overall graffiti style (this implies a sense of subverting authority, which suits the genre).

Framing - The image used on this advert is in the very centre with darkness surrounding it. This leaves a space for the text. Audience - The audience for the album

that this advert is selling would be people who already fans of this band, as they have released several albums previous to this one. In addition they would target anyone who is interested in this album.