Textual analysis

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Masthead The Masthead of Q stands out compared to others. It is made up of a red square, with a white Q, written with a formal font, in the middle. Most headers are centralized, but Q choose to place it in the upper right corner of their front cover. This isnt the only thing that makes the Masthead unique. Whilst nearly all magazines name is a word, Qs is just a letter, making it very easy to remember. Puff The puff is used as an advertising tool. Q has used a golden circle, with white text reading The 300th issue, introduced by Paul McCartney. This can make the audience expect this issue to be a great one, maybe a bit bigger than the normal ones. Advertising its their 300th issue, is saying theyre rather successful, having been around for so long. Sub headings The features of a magazine is there to insure the costumer that there is more content inside the magazine and what this issues main articles are about. On this cover page, we see that we can read an article about Keith Richardss secret stash if we buy the magazine. By adding these articulate, exciting features, the publisher can attract peoples interest.Dateline The date of the magazine is important, as it tells the viewers that the features and articles are relevant to the date. In this magazine, the dateline is placed above the barcode. Cover image The main image often takes up the whole cover page and is very important as it one of the first things the viewers see. Adele is a very popular artist, so having her on the front page is a good, as it attracts a big audience. She is placed on a white background, making her pop. Colours The bright, sporty colours are playful. As well, the bright red colour is very eye-catching. The main colour used are red, white, black and gold, being simple, but playful and fresh.The price tag though its a common convention, the company doesnt want it to stand out, as its not that appealing to the audience, therefore the price is written in small font size. That being said, it is still important as people like to know how much the magazine costs, before they decide whether to buy it. The price 3.99 also reflects the socioeconomic status of the target audience. Banner Embedded in the logo, underneath the masthead, there is a text displayed. Discover great music. Short, but concisely, it gives an insight into what their magazine is about and gives you a few ideas about what you can expect to read about. The simple phrase, is as the name, easy to remember and almost emerge in your head the second you hear the name of the magazine. Colour Uncut use red, black, white and yellow colour scheme to help draw attention on the main features of their content page. The eye-catching red has coloured the headline, making it easy to locate the content page, whilst browsing through the magazine. The same colour is used on the sub-headings, so you quickly can read what the pages are about, without reading the whole text. The colours are selected to attract the target audience. Using girly colour like pink, light blue and purple, could make them suspect this isnt content wouldnt fulfil their needs.Header In big, serif style, clear red, capital letters, Contents is written on the top of the page, making it easy to clarify what to content to expect and to find the page in the magazine. The same header style is used several times on Uncuts content pages to create a recognition. No crazy text effects are added. Having drop shadows or other stylish effect would crash a bit with the name of the magazine Uncut associating to un-edited. Selling line the issue number and date of it is written in reasonably small font size, as its not the most important priority of content pages. Its in black, which is contrast whit the white background, making it stand out. Main image Located on the left-hand side of the page is a medium shot portray mode image of singer Dave Davies. Featured in one of the issues main articles, its only logical that the artist is on the content page, making it easier for the reader to place the person. Divider The black line divides the pages, sectioning the content. This makes it easier to read. Blocks the articles are placed within sections, based on what the content is about. Giving a better overview, this makes it easier for the reader to find the article of their choice. Under the Regulars section one can find the monthly content. If there is feature of that section that the reader enjoys, the magazine secures it will be there every issue.

Main heading The title of this article is small compared other magazines. Its located in the upper right corner and lets us know who the artist is. Using two different fonts and the one word being written in lower case and the other in capital, the two words contrast with one another. House style The houser style of this article is very simple and formal. It is all black and white, except the big L in red, popping out in contrast whit the black and whiteLayout The image takes up the first half page, whilst the text is packed together on the second one. This is a common layout for Qs double page spread, being their style, creating a flow amongst their issues. Main image The image shows Lady Gaga, which is who the article features. She naked, only wearing a chain-necklace, whilst her makeup is rather glamorous. The photograph reflects her personality and style, being extravagant and fashionable, but crazy and a bit quirky. Its black and white, which takes the distraction away from the colours and helps you concentrate on what the producer is trying to communicate with the construction of the image. Text content/typeface The font used for the masthead is some decorative, being the word lady written in italic penmanship, and some yelling, being the word Gaga written in capitals letters, making it stand out. I know this is a part of their house style, but still it reflects the style of the artist, being fashionable in con

Masthead As Q, Uncut has an attractive red colour on their main heading, but a shade darker. Something Q doesnt have is a 3D effect, giving associations to the 80s. This communicates that the content does not just concentrate around the popular music of today. The name uncut reminiscent of unedited and honest. Generating expectations that the magazines content is truthful.Colours The use of white, black, blue and red creates balance in the cover page. Being a stronger, clearer colour than the light blue, Id guess the sub-headlines in red are the issues most important ones. Main image The main image relates to one of the issues articles, making it a cover story. You see Paul McCartney, staring right at the camera, making it feel like hes looking straight at you, something which grabs once attention. The artist is wearing everyday clothes, so the audience can relate to this person and feel like theyre getting a more personal and honest picture of him. Plugs The music magazine advertise with product they expect their audience will be interested in. If not sure about whether or not to buy the magazine, a plug may be a factor making the viewer ending up purchasing the publication. Sub heading are written in a way to make the audience interested and curious. In serif, they flow with the main heading and the red and blue colour scheme concur with the house style of the magazine.

Main heading Featuring Qs logo, the main heading reads Q Contents, making it easy to clarify which page it is. In contrast with the red colour of the rectangle, framing the heading, the Q really stands out. Colour the black, white and red colour scheme follow the house style, creates a consistency in the magazine. It also fits whit the content, being music news and most important artist of the time. As fresh meat, the vibrant and strong red colour is very clear, matching the content, being music news and most important artist of the time.Sub heading With the page number to the left, the sub headings is the name of the artist or band the article features, making it easy for the reader to browse to the one of their interest. If you want more information regarding the article, a small description is placed bellow. In house style colours, the sub headings are written in black, contrasting with the background, and underlined by a thick red line, making them easy to read.Sub image several sub images is placed on the content page, to show the various content of the magazine. Layout Very neat use of colours, featuring mostly red, black and white. For the most part very tidy setup, making the photos that are wry stand out. Main image The main image shows lead singer of Foo Fighters, the band this issues main article features. The layering of the photo, demonstrates his importance, overshadowing some of the other content.

Main image Instead of one main, in this double page spread, there are several small images. Considering the content, it fits the article better. Each image, presents the band at the current time and place specified. The all have white frame around them, strengthened by an outer bottom right shadow, making it look real printed negatives. This creates the feeling of looking through a photo album, making it feel more personal.Sub headings White, capital letters on red background specify the place and year of the photograph above. Following the magazines house style the bright red of the box, framing the titles, strengthens the white in which they are written. Date, magazine name and page number is localised in the bottom outer corner on each page, because thats normally where you would expect to find the page number. Main heading the upper heading reads ch-ch-ch-ch-changes, reflecting to Jon Lord, which the article features, and his life in rock. Having been all around, playing whit a lot of people, the line from David Bowies Changes fits the article well. The magazine has used two different fonts and font sizes for the main heading,