Textile & Apparel...From developments in smart materials, to business strategies and Industry...
Transcript of Textile & Apparel...From developments in smart materials, to business strategies and Industry...
Textile & ApparelVIRTUAL TRADE SHOW
Textile & ApparelVIRTUAL TRADE SHOW
Reconnecting innovation in the textile & apparel value chain
15-30 October 2020
Exhibitor Information
Organised by
vts.wtin.com
Textile & ApparelVIRTUAL TRADE SHOW
As a result of the cancellation of key industry exhibitions this year, manufacturers of technology and materials do not have a platform to showcase their innovative products. So the logical conclusion is to create an online event where manufacturers can exhibit their innovations to an unrestricted global audience. WTiN’s virtual trade show, Innovate Textile & Apparel, will be live on 15-30 October 2020.
WHY YOU SHOULD EXHIBIT
• Showcase your innovative products to the global industry.• Connect with visitors via chat or video conference meetings.• Demonstrate your products using video.• Share technical specifications in PDF collateral.• Receive profile data of every visitor to your virtual booth.• Our dedicated team will verify each visitor registration.• Visitors will attend from around the world so the event is
available in many languages including Chinese, English, Japanese, Spanish and Turkish.
• Investment in high-profile marketing campaign to attract high quality visitors.
VISITOR PROFILE
• Visitors will register free of charge to Innovate Textile & Apparel by creating their own personal profile including name, company, job function, email, plus other useful data.
• Only qualified industry visitors will be allowed to visit the virtual trade show.
• Visitors will represent all sectors in the textile & apparel value chain, including:
- Fibre & Yarn Producers- Chemical & Dyes- Technology & Machinery OEMs- Fabric Manufacturers- Technical Textiles
- Apparel & Sportswear Manufacturers
- Brands- Retailers- Nonwovens
Ultra
Premium
Standard
Thomas ArmitageMarketing Executive
WTiN
United Kingdom
Textile & ApparelVIRTUAL TRADE SHOW
INNOVATION HALLSInnovate Textile & Apparel will organise exhibitors under two innovation streams, Technology or Materials: each segmented into sectors as follows:
TECHNOLOGY SECTORS
• Fibre & Yarn production• Weaving• Knitting• Embroidery• Dyeing & Finishing
MATERIALS SECTORS
• Printing• Nonwovens• Apparel• Testing• Software
• Nonwovens• PPE• Technical Textiles• Smart Textiles
• Fibres, Chemicals & Dyestuffs
• Fabrics• Apparel• Sportswear
Textile & ApparelVIRTUAL TRADE SHOW
BOOTH OPTIONSBooth Scheme Standard Premium Ultra
£4,000 £7,000 £10,000
Feature Video
Feature Brochure
Chat
Video Meeting
Video Carousel
Brochure Carousel
Hall Highlight
Visitor Incentive “Engagement Points”
Show Guide Advertisement
Seminar Presentation
Sector Listing* 1 2 3
Visitor Tracking Standard Premium Ultra
Name
Job Title
Company
Country
Sector
Interests
Decision Maker Level
Time Spent on Booth
Booth Hotspot Visits
BOOTHS
* Sector as defined on page 3
However, you may also purchase anadditional sector for £500.
Prefer to design your own virtualbooth? Contact us to discuss.Email: [email protected]
Ultra
Premium
Standard
Textile & ApparelVIRTUAL TRADE SHOW
• Show Sponsor: Team up with WTiN in hosting Innovate Textile & Apparel. The Show Sponsor receives their logo and link prominently placed on the event website; your company’s mention is on all event-related press releases; any product launch messages will be broadcasted to all visitors; double-page advertisement in Show Guide.
• Hall Sponsor: Align your brand with either technology or material innovation and enhance your exposure during the show. The Hall Sponsor receives their logo and link prominently placed on the virtual hall entrance; any product launch messages will be broadcasted to visitors who have shown interest in that sector; full-page advertisement in Show Guide.
• Roundtable Sponsor: Showcase your commitment to a topic by sponsoring one of the scheduled roundtables. Logo branding on roundtable discussion video; logo branding on roundtable promotions (email marketing, website, social media); access to roundtable visitor information.
• Research Sponsor: Showcase your support for academic research by sponsoring the participation of universities. Logo branding on Research section; logo branding on email marketing: and social media marketing related to research.
• Conference Sponsor: Accessible to all exhibitors and attendees, the conference sponsor option provides an opportunity to position your brand in a prominent position and highlight your company’s commitment towards the latest innovations in the industry.
• Engagement Points Sponsor: Engagement Points (EP) will feature across the platform as a means of encouraging visitor interaction through platform including activities such as discussion participation, session attendance and interacting with various elements of the booths. Leaderboard will be created showcasing most active visitors of the site in real time. Sponsoring EP will allow your brand to be seen across the platform by both visitors and exhibitors.
Additional Marketing Price
Show Sponsor** £20,000
Hall Sponsor** £15,000
Roundtables Sponsor £10,000
Research Sponsor £10,000
Conference Sponsor £4,000
Engagement Points Sponsor £10,000
EXHIBITOR MARKETING
**Includes Ultra Booth, email to visitor database, branding on event communications
Textile & ApparelVIRTUAL TRADE SHOW
Additional Marketing Price
Event Guide*** Full Page Advertisement £500
Event Guide*** 1-minute Video £1,000
Event Guide Hall Highlight £250
EVENT GUIDEThree weeks ahead of the virtual trade show on the 24th of September 2020, WTiN will publish the Innovate Textile & Apparel Event Guide – a digital publication that will provide a wealth of useful information to help visitors plan their visit to the virtual trade show.
Innovate Textile & Apparel Event Guide has three aims:
- To attract readers to visit Innovate Textile & Apparel by pre-registration.
- To help them make the necessary arrangements in advance of the show.
- To help them navigate the show and find the exhibitors and resources they need.
• Full Page Advertisement: Help visitors to pinpoint your booth
• Video: Use video promotion to share the key highlights of your products and invite visitors to your virtual booth. Can be used as a teaser or invitation promo.
• Hall Highlight: Enhanced booth entry to highlight your participation.
*** Interactive PDF brochure published 24 September 2020
Video Promotion Full Page Advertisement
Hall Highlight
Textile & ApparelVIRTUAL TRADE SHOW
VISITOR EXPERIENCE• Open access to all exhibitor booths.• Unlimited attendance of seminars, roundtables and conferences. • Access to academic research.• Virtual Show Bag collects & store exhibitor collateral in one convenient online folder,
available to download and keep.• Arrange video meetings with exhibitors within the VTS platform.• Chat with exhibitors.• Join the Visitor Incentive Scheme, collect points and earn rewards.
SEMINARS
Learn directly from exhibitors with a series of 15-30 minute video presentations available to stream at a time to suit you.
CONFERENCES
Industry leaders discuss new and exciting innovations set to disrupt the industry and make a difference. From developments in smart materials, to business strategies and Industry 4.0’s role in the textile & apparel value chain, Innovate Textile & Apparel Virtual Conference will leave no stone unturned.
Textile & ApparelVIRTUAL TRADE SHOW
RESEARCHAlongside the textile & apparel manufacturers and OEMs exhibiting at the show, universities or research institutes can showcase their latestdevelopments and research, including virtual tours of facilities.
• Cutting-edge research to the industry • Connect with future collaborators via chat or video conference meetings • Digital posters (interactive pdfs, slideshows) • Tour of high-tech research facilities• Insight into research with short video snippets • Receive personal profile data of every visitor to your booth
ROUNDTABLES
Join a series of live video conference discussions, chaired by WTiN, that bring together industry leaders to debate important and relevant topics to the textile & apparel value chain that will help expand your knowledge on the pressing matters.
Topics: • The cicrular economy• Digitalisation in textile & apparel value chains• Advances in biodegradable textiles• Challenges of PPE production• Embracing the new normal: Post Covid-19 strategies for growth• Smart factories
Textile & ApparelVIRTUAL TRADE SHOW
ENGAGEMENT POINTSVisitor Incentive Scheme: Keeping visitors engaged and returning
Engagement points, referred as EP, will feature across the platform as a means of encouraging valuable visitor/exhibitor interactions within the many facets of ITA VTS. A holistic system, points are awarded to visitors for a broad range of event activities, including discussion participation, session attendance and interacting with exhibitor booths. Forming part of the Ultra package, applicable booths also benefit from an enhanced EP value, amplifying the reward for user interactions.
From a visitor perspective, EP assists in tracking their event experience through contextualising time spent engaging on the platform with a consistent, competitive and coherent metric. Those who optimise the platform, and therefore accumulate greater EP, may rank on the visitor leaderboard over the event’s duration – a feature which exemplifies strong and consistent engagement and rewards with an elevated visitor status.
Textile & ApparelVIRTUAL TRADE SHOW
ENGAGEMENT POINTS• Encouraging value at the booth: All aspects of exhibitor interactions are awarded for all booth
classes, encouraging visitors to take a comprehensive approach to all available exhibitor materials, and facilitating a greater opportunity for valuable visitor connections.
• Ultra booth perks: Ultra booths benefit exclusively from enhanced engagement rewards, earning visitors greater EP value for interactions than standard and premium counterparts. This helps present interactions on the Ultra booths as of particularly high value.
• Trending exhibitor spotlight: Exhibitors who successfully generate leading levels of visitor engagement will feature on our trending exhibitors watchlist, which features on the EP Centre page. From here, the pathway to those featured booths is immediately accessible, generating an avenue for enhanced footfall and awarding a strong event presence.
• Engagement Points help visitors stay on track: Also featured on the EP Centre, engagement across the platform is tracked and presented publicly through real-time table standings. For visitors, this feature contextualises their event experience, placing their efforts amongst the wider cohort. From an exhibitor perspective, however, it highlights those who are consistently connecting with exhibitors, consuming site content and engaging in social interactions.
• Awarding professional efforts with personal awards: As well as the professional recognition gained from featuring on the table standings, real, tangible awards are presented to the event’s leading visitors. This helps enhance a visitor’s personal motivation to continue in widescale site engagement, with exhibitors positioned as a central channel of points distribution.
• Digital recognition: Virtual awards, delivered in the form of profile badges, award individuals for optimising their time on the platform and engaging with the array of features available. For exhibitors, they identify visitors who have demonstrated high levels of engagement and therefore may generate high value interactions.
Ultra booths benefit exclusively from enhanced engagement rewards, earning visitors greater EP value for interactions than standard and premium counterparts. This helps present interactions on the Ultra booths as of particularly high value
Textile & ApparelVIRTUAL TRADE SHOW
Organised by
Want to find out more? Email [email protected] or phone +44 (0)113 819 8155
Want to book your virtual booth online? Visit vts.wtin.com
World Textile Information NetworkWest One114 Wellington StreetLeedsLS1 1BAUnited KingdomTel: +44 (0)113 819 8155
© Copyright World Textile Information Network Ltd 2020. All rights reserved.
Textile & ApparelVIRTUAL TRADE SHOW