Textile & Apparel...2020/07/14 · Textile & Apparel VIRTUAL TRADE SHOW As a result of the...

Textile & ApparelVIRTUAL TRADE SHOW


Reconnecting innovation in the textile & apparel value chain

15-30 October 2020

Exhibitor Information

Organised by

vts.wtin.com


As a result of the cancellation of key industry exhibitions this year, manufacturers of technology and materials do not have a platform to showcase their innovative products. So the logical conclusion is to create an online event where manufacturers can exhibit their innovations to an unrestricted global audience. WTiN’s virtual trade show, Innovate Textile & Apparel, will be live on 15-30 October 2020.

WHY YOU SHOULD EXHIBIT

• Showcase your innovative products to the global industry.• Connect with visitors via chat or video conference meetings.• Demonstrate your products using video.• Share technical specifications in PDF collateral.• Receive profile data of every visitor to your virtual booth.• Our dedicated team will verify each visitor registration.• Visitors will attend from around the world so the event is

available in many languages including Chinese, English, Japanese, Spanish and Turkish.

• Investment in high-profile marketing campaign to attract high quality visitors.

VISITOR PROFILE

• Visitors will register free of charge to Innovate Textile & Apparel by creating their own personal profile including name, company, job function, email, plus other useful data.

• Only qualified industry visitors will be allowed to visit the virtual trade show.

• Visitors will represent all sectors in the textile & apparel value chain, including:

- Fibre & Yarn Producers- Chemical & Dyes- Technology & Machinery OEMs- Fabric Manufacturers- Technical Textiles

- Apparel & Sportswear Manufacturers

- Brands- Retailers- Nonwovens

Ultra

Premium

Standard

Thomas ArmitageMarketing Executive

WTiN

United Kingdom


INNOVATION HALLSInnovate Textile & Apparel will organise exhibitors under two innovation streams, Technology or Materials: each segmented into sectors as follows:

TECHNOLOGY SECTORS

• Fibre & Yarn production• Weaving• Knitting• Embroidery• Dyeing & Finishing

MATERIALS SECTORS

• Printing• Nonwovens• Apparel• Testing• Software

• Nonwovens• PPE• Technical Textiles• Smart Textiles

• Fibres, Chemicals & Dyestuffs

• Fabrics• Apparel• Sportswear


BOOTH OPTIONSBooth Scheme Standard Premium Ultra

£4,000 £7,000 £10,000

Feature Video

Feature Brochure

Chat

Video Meeting

Video Carousel

Brochure Carousel

Hall Highlight

Visitor Incentive “Engagement Points”

Show Guide Advertisement

Seminar Presentation

Sector Listing* 1 2 3

Visitor Tracking Standard Premium Ultra

Name

Job Title

Company

Country

Sector

Email

Interests

Decision Maker Level

Time Spent on Booth

Booth Hotspot Visits

BOOTHS

* Sector as defined on page 3

However, you may also purchase anadditional sector for £500.

Prefer to design your own virtualbooth? Contact us to discuss.Email: [email protected]

Ultra

Premium

Standard


• Show Sponsor: Team up with WTiN in hosting Innovate Textile & Apparel. The Show Sponsor receives their logo and link prominently placed on the event website; your company’s mention is on all event-related press releases; any product launch messages will be broadcasted to all visitors; double-page advertisement in Show Guide.

• Hall Sponsor: Align your brand with either technology or material innovation and enhance your exposure during the show. The Hall Sponsor receives their logo and link prominently placed on the virtual hall entrance; any product launch messages will be broadcasted to visitors who have shown interest in that sector; full-page advertisement in Show Guide.

• Roundtable Sponsor: Showcase your commitment to a topic by sponsoring one of the scheduled roundtables. Logo branding on roundtable discussion video; logo branding on roundtable promotions (email marketing, website, social media); access to roundtable visitor information.

• Research Sponsor: Showcase your support for academic research by sponsoring the participation of universities. Logo branding on Research section; logo branding on email marketing: and social media marketing related to research.

• Conference Sponsor: Accessible to all exhibitors and attendees, the conference sponsor option provides an opportunity to position your brand in a prominent position and highlight your company’s commitment towards the latest innovations in the industry.

• Engagement Points Sponsor: Engagement Points (EP) will feature across the platform as a means of encouraging visitor interaction through platform including activities such as discussion participation, session attendance and interacting with various elements of the booths. Leaderboard will be created showcasing most active visitors of the site in real time. Sponsoring EP will allow your brand to be seen across the platform by both visitors and exhibitors.

Additional Marketing Price

Show Sponsor** £20,000

Hall Sponsor** £15,000

Roundtables Sponsor £10,000

Research Sponsor £10,000

Conference Sponsor £4,000

Engagement Points Sponsor £10,000

EXHIBITOR MARKETING

**Includes Ultra Booth, email to visitor database, branding on event communications


Additional Marketing Price

Event Guide*** Full Page Advertisement £500

Event Guide*** 1-minute Video £1,000

Event Guide Hall Highlight £250

EVENT GUIDEThree weeks ahead of the virtual trade show on the 24th of September 2020, WTiN will publish the Innovate Textile & Apparel Event Guide – a digital publication that will provide a wealth of useful information to help visitors plan their visit to the virtual trade show.

Innovate Textile & Apparel Event Guide has three aims:

- To attract readers to visit Innovate Textile & Apparel by pre-registration.

- To help them make the necessary arrangements in advance of the show.

- To help them navigate the show and find the exhibitors and resources they need.

• Full Page Advertisement: Help visitors to pinpoint your booth

• Video: Use video promotion to share the key highlights of your products and invite visitors to your virtual booth. Can be used as a teaser or invitation promo.

• Hall Highlight: Enhanced booth entry to highlight your participation.

*** Interactive PDF brochure published 24 September 2020

Video Promotion Full Page Advertisement

Hall Highlight


VISITOR EXPERIENCE• Open access to all exhibitor booths.• Unlimited attendance of seminars, roundtables and conferences. • Access to academic research.• Virtual Show Bag collects & store exhibitor collateral in one convenient online folder,

available to download and keep.• Arrange video meetings with exhibitors within the VTS platform.• Chat with exhibitors.• Join the Visitor Incentive Scheme, collect points and earn rewards.

ROUNDTABLES

Join a series of live video discussions, chaired by WTiN, that bring together industry leaders to debate important and relevant topics to the textile & apparel value chain that will help expand your knowledge on the pressing matters. Visitors will get a chance to listen into one live session every day followed by audience led Q&A. Visitors have the opportunity to create discussions around roundtable topics or any relevant industry topic which all participants can partake in to enhance their knowledge and network.

Topics: • Circular economy - disrupting fast fashion• Digitalisation in textile & apparel value chains• Textile inkjet: the future for pigment inks• Advances in biodegradable textiles - Part I• An antimicrobial future for textiles• Improving health & wellbeing through

smart textiles• Challenges of PPE production• Consumer behaviour shifts in the

activewear sector• Embracing the new normal: Post-Covid-19

strategies for growth• Smart factories• DTG printing: customisation and localisation• Localised manufacturing: the future or

unscalable?

Some of the participants are: • Vanessa Mason, SVP of Engineering,

PrimaLoft • Erik Lindvall, CEO, Streamateria/Guringo • Hannes Schoenegger, co-founder and

CEO, Bananatex/Qwstion • Alastair Drew, International Business

Development, Intrinsic Textiles • Charles Ross, specialist in performance

sportswear design and sustainable matters • Anne Prahl, design and innovation

consultant, Concept+Design • Giulio Bonazzi, president and CEO

at Aquafil


CONFERENCES

Industry leaders discuss new and exciting innovations set to disrupt the industry and make a difference. With around 100 presentations on developments in industry 4.0, smart materials, and business strategies in the textile & apparel value chain, Innovate Textile & Apparel’s virtual conference will leave no stone unturned.

Some of the presentations are:• How digitalisation can help textile and

apparel sector more resilient - Ian Cronin, Project Leader Advanced Manufacturing, World Economic Forum

• Invisible IoT: The Future of Ambient Computing - Barry McGeough, Director Strategic Partnership, Google ATAP

• Drivers shaping the current landscape of innovation in digitalisation and new materials - Anthony Schiavo, Senior Analyst, Lux Research

• Virtual Designing and Fitting - 3D Simulation in Clothing Development - Jacqueline Keinath, Project Manager, Hohenstein

• Enhancing supply chain visibility to create data driven organization - Carrie Chiu, Director, Weave Services

• Virus, Bacteria & Odour Control for Textiles - Carlo Centozne, Co-founder, Heiq

• Bio-Graphene Infused Textile Fibres - Daniel Morby, CTO, Quettil Services

• Is Covid-19 Leading the Textile Industry to Digital Maturity? - Jos Notermans, Commercial Manager, SPGPrints

• Data analytics for supply chain transparency & efficiency, Suuchi Ramesh, CEO, Suuchi Inc.

• Cooling fabric performance, Apurba Banerjee, Chief Scientist, brrr

• Graphene the wonder material, Zina Jarrahi Cinker, Executive Director, National Graphene Institute

• Digital Intelligent Interface, Milad Alizadeh-Meghrazi, Director – Research and Development, Myant

Other participatin companies are:


SEMINARS

Learn directly from leading experts with a series of 15-30 minute audio visual presentations available to stream at a time to suit you. Exhibitors will share insight into their product offerings through these free to view seminars. Presentations will include product demonstrations, technical insight, product launches, and more. For any queries on presentations visitors will have the opportunity to connect with company representatives on their respective booths via chat or video meeting.

RESEARCHAlongside the textile & apparel manufacturers and OEMs exhibiting at the show, universities or research institutes can showcase their latestdevelopments and research, including virtual tours of facilities.

• Cutting-edge research to the industry • Connect with future collaborators via chat or video conference meetings • Digital posters (interactive pdfs, slideshows) • Tour of high-tech research facilities• Insight into research with short video snippets

NETWORKING

One of the main aspects of the trade show is the opportunity for you to network with exhibitors and visitors through chat functions, video meetings, and exchanging digital business card. This is a great chance to build relationships with potential customers and collaborators.


ENGAGEMENT POINTSVisitor Incentive Scheme: Keeping visitors engaged and returning

Engagement points, referred as EP, will feature across the platform as a means of encouraging valuable visitor/exhibitor interactions within the many facets of ITA VTS. A holistic system, points are awarded to visitors for a broad range of event activities, including discussion participation, session attendance and interacting with exhibitor booths. Forming part of the Ultra package, applicable booths also benefit from an enhanced EP value, amplifying the reward for user interactions.

From a visitor perspective, EP assists in tracking their event experience through contextualising time spent engaging on the platform with a consistent, competitive and coherent metric. Those who optimise the platform, and therefore accumulate greater EP, may rank on the visitor leaderboard over the event’s duration – a feature which exemplifies strong and consistent engagement and rewards with an elevated visitor status.


ENGAGEMENT POINTS• Encouraging value at the booth: All aspects of exhibitor interactions are awarded for all booth

classes, encouraging visitors to take a comprehensive approach to all available exhibitor materials, and facilitating a greater opportunity for valuable visitor connections.

• Ultra booth perks: Ultra booths benefit exclusively from enhanced engagement rewards, earning visitors greater EP value for interactions than standard and premium counterparts. This helps present interactions on the Ultra booths as of particularly high value.

• Trending exhibitor spotlight: Exhibitors who successfully generate leading levels of visitor engagement will feature on our trending exhibitors watchlist, which features on the EP Centre page. From here, the pathway to those featured booths is immediately accessible, generating an avenue for enhanced footfall and awarding a strong event presence.

• Engagement Points help visitors stay on track: Also featured on the EP Centre, engagement across the platform is tracked and presented publicly through real-time table standings. For visitors, this feature contextualises their event experience, placing their efforts amongst the wider cohort. From an exhibitor perspective, however, it highlights those who are consistently connecting with exhibitors, consuming site content and engaging in social interactions.

• Awarding professional efforts with personal awards: As well as the professional recognition gained from featuring on the table standings, real, tangible awards are presented to the event’s leading visitors. This helps enhance a visitor’s personal motivation to continue in widescale site engagement, with exhibitors positioned as a central channel of points distribution.

• Digital recognition: Virtual awards, delivered in the form of profile badges, award individuals for optimising their time on the platform and engaging with the array of features available. For exhibitors, they identify visitors who have demonstrated high levels of engagement and therefore may generate high value interactions.

Ultra booths benefit exclusively from enhanced engagement rewards, earning visitors greater EP value for interactions than standard and premium counterparts. This helps present interactions on the Ultra booths as of particularly high value


Organised by

Want to find out more? Email [email protected] or phone +44 (0)113 819 8155

Want to book your virtual booth online? Visit vts.wtin.com

World Textile Information NetworkWest One114 Wellington StreetLeedsLS1 1BAUnited KingdomTel: +44 (0)113 819 8155

© Copyright World Textile Information Network Ltd 2020. All rights reserved.


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