Text Message Marketing For Restaurants
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Title slide Not Your Average Joe’s Casual Cuisine Proposal Msg&Data Rates may apply. To Opt Out, text STOP to 72727
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Mobile Marketing allows business to connect with more consumers non-intrusively and in the customer’s preferred communication channel. Even in today’s struggling economy, Mobile Marketing spending is up; as Business recognizes that there is no better Return on Investment (ROI) in any other advertising vehicle. Businesses today want more customers, better and more lucrative relationships with their existing customers, and to reduce cost. Mobile Marketing produces an ROI, produces more customers and allows businesses to talk to their customer on a 1 to 1 basis.
Transcript of Text Message Marketing For Restaurants
Title slide
Not Your Average Joe’s Casual Cuisine Proposal
Msg&Data Rates may apply. To Opt Out, text STOP to 72727
• 72% of Americans text message across all demographics
• 67% of customers would like to receive mobile alerts or reminders
• Twice as many people send Text Messages as own a Television set
• 82% of Americans do not leave the house without their cell phones
• 50% of 18-34 year olds are willing to give their mobile number in exchange for coupons CTIA 2009
Msg&Data Rates may apply. To Opt Out, text STOP to 72727
20.6 million US users 150 million US users 250 million US email users 281 million US cell phone users
50% of 18-34 year olds are willing to give their mobile number in exchange for coupons
Consider the Numbers
Msg&Data Rates may apply. To Opt Out, text STOP to 72727
Text Messaging integrates with Social Media; email; websites, RSS Feeds
Msg&Data Rates may apply. To Opt Out, text STOP to 72727
“Text Call to Action”
Text LOSREYES to 72727 to Receive FREE Veggie Spring Rolls Next Visit!
KEYWORD
(CHANGES)
SHORTCODE(STAYS THE
SAME)
When client texts,They are entered
Into the database!
To: 72727MSG: Moon
Instant response sent
to phone
Msg&Data Rates may apply. To Opt Out, text STOP to 72727
Database MarketingStrategies include:
Loyalty Marketing: Capturing current customers through aggressive point of sale campaigns.
Lead Generation: Capturing potential NEW customers by adding mobile engagements to your print coupons, radio, television, and other media.
Monetize:
Messages are then scheduled out to the growing databases of current and potential customers resulting in increased frequency of transactions, increased awareness, and new customers!!
Los Reyes: $1.99 Cans start right now, plus ½ price appetizers. Show msg and 1st one is on us! code mb12, exp. 4/12 get our app.Reply STOP 2end
2-3 Promotions per Month
Msg&Data Rates may apply. To Opt Out, text STOP to 72727
Timely Promotions = Higher Redemption Rates
LosReyes: Buy any 2 lunch entrees and get a FREE salad. Order now and pick it up! Click here, exp. 4/21, Reply STOP 2end
LosReyes : Kid’s eat FREE, valid 1 kid meal w/ any adult entrée purch. Expire 4.29, show message to redeem Reply STOP 2end
LosReyes : We have a secret, our Margaritas are better. Celebrate Cinco de Mayo w/ us and show app icon to get Happy Hour pricing ALL DAY! Reply STOP 2end
Delivering Coupons, Reminders, and Offers at exactly the right moment!Putting the Offers Right in the Hand of your Current and Potential Customers means
more transactions every month
Msg&Data Rates may apply. To Opt Out, text STOP to 72727
Taking Your Broadcast Media/ Event/ Flier to your Potential Customer’s handset!
Instantly Deliver:•Pictures•Coupons•Links to Website•And more
Instantly Deliver:•Video•Your Commercial•A Demonstration
Instantly Deliver:
A Mobile LandingPage.Your MenuAdditional offers.
Studies Show a Text-message stays on the cell-phone an average
of 12 days.=
This means additional exposures to your
audienceYOUR
COUPON HERE!
Plus See our Menu
And Locations!
Msg&Data Rates may apply. To Opt Out, text STOP to 72727
3 Components to Database Building1. Point of Sale
We consult to create engagements to interact with your current9-20 customers per day and get them into the Mobile database.(Create Store Specific Databases)
2. Add the Mobile “Opt-in” Option to your current Website
Options to capture online traffic into the Mobile database from the web
3. Traditional Media (capture new clients)Add the Mobile Call-to-Action to
every Advertisement; print, radio,coupon, event, TV, etc.
To: 72727MSG: NY
Msg&Data Rates may apply. To Opt Out, text STOP to 72727
Example Point of Sale Display
Table Tent/ Talker
Msg&Data Rates may apply. To Opt Out, text STOP to 72727
Point of Sale Options(Every Customer that walks in the door should be offered the
opportunity to “Text” in for some great sounding deal, promotion, or opportunity.)
In check presenter(flyers), Table Tents, Buttons on staff, Window displays, are all options to promote;
1. A appetizer, dip, or $5 OFF next visit!
(These instant coupons for next visit frequently will be a minimum purchase coupon that expires within a couple weeks)
2. An Instant discount or Free item THIS VISIT!
(Some restaurants have great success with their servers offering an instant free cup of cheese dip, app, or soft-drinks to encourage instant database growth)
3. A chance to win a great prize!
(Sweepstakes type offers generally perform more poorly, yet can work if promoted correctly)
NYAJoes: FREE appetizer next visit w/ purchase of $20 or more, Show msg to redeem exp. 4/30/11. code 745xlt. Reply STOP 2end
Goal:Build a Database of 10-15 People
per day for future Loyalty Marketing – Get 2 or 3 additional transactions
from them this year!
Msg&Data Rates may apply. To Opt Out, text STOP to 72727
Capture Web Traffic into Database!
NYAJoes: Reply with your email address to get your instant coupon, watch for more great deals! Reply STOP 2end
Donate NOW
$5 Instant Coupon
Instant Mobile Coupon right to your phone!
Type in Mobile Number
Msg&Data Rates may apply. To Opt Out, text STOP to 72727
Capture LEADS with Mobile Keywords!By adding Mobile keywords to every Traditional Broadcast media like Coupon drops, radio spots, event marketing, print ads, and outdoor displays, you can capture New
Customers more easily.
Taking Your Broadcast Media/ Event/ Flier to your Potential Customer’s handset!
Instantly Deliver:•Pictures•Coupons•Links to Website•And more
More Conversion = 5-10% Increase in Overall Customer base
Once Customers engage off of Traditional Broadcast they are Captured in the Mobile database.
Future text-promotions will be delivered right to their handset And right when they are hungry equating to NEW CUSTOMERS!
Studies Show a Text-message stays on the cell-phone an average
of 12 days.=
This means additional exposures to your
audience
YOUR COUPON
HERE!
Our Menu Right to Your Phone!Just Text OVERSTUFFED to 72727
Plus Get Your Instant Coupon Right to Your Phone! FREE Ravioli’s!
Just Text MAZZIO to 72727Get Your Instant Coupon Right to Your Phone!
Msg&Data Rates may apply. To Opt Out, text STOP to 72727
• Increase Social Network Followers
• More Transactions per year
• Capture Email
• Support Causes
Send Promotions to your Database to do More Than Just Coupon!
LosReyes: Facebook Exclusive menu item just posted, “Like Us” NOW for even more VIP treatment. Reply STOP 2quit
To Complete your entry for a chance to Win FREE Joes for a year, reply with your email address and watch for future great deals! Reply STOP 2end
LosReyes: will be at the Fair this weekend taking donations for March of Dimes, come by our booth and donate and get some great Food! Reply STOP 2end
Msg&Data Rates may apply. To Opt Out, text STOP to 72727
Every Location gets a FREE Mobile Website!
LosReyes: FREE entrée next visit w/ purch of any entrée and 2 dirnks, exp. 4/30/11, location or menu click here http://bit.ly Reply STOP 2end
Short URL directs client directly to the Mobile Website / App
Mobile Site / App Can Deliver:
Detailed Information• Menus• Specials• Video Content • Coupons• Maps – Directions And more…
Mobile Website Serves as a Virtual Brochure of CompanyInformation that can be delivered right to potential clients
Phones Instantly!
Msg&Data Rates may apply. To Opt Out, text STOP to 72727
Add Mobile’s Call-to-Action with every traditional marketing initiative!
Adding “Mobile” to traditional improves the Effectiveness and allows for tracking!
Radio AKeyword NY
Radio BKeyword NYJ
Newspaper Insert AKeyword JOES
Television SpotKeyword JOES1
Creation of specific keywords for each broadcast media channel allows client to measure how many engagements that media outlet
produces compared with others!
Msg&Data Rates may apply. To Opt Out, text STOP to 72727
One SystemAdvantages Include:• Collaboration on Program (ongoing)
• Consistency of Messaging• Wholesale Pricing
• Unlimited Databases• Individual Databases per store• Increase Social Media Followers• Email database growth
Margaritas Facebook ONLY special!! Like us today for
even more VIP treatment! reply STOP 2quit
Msg&Data Rates may apply. To Opt Out, text STOP to 72727
Text your customers when the table is ready!
I have a table ready now if you guys don’t mind sitting at the bar. Come on up or reply that you want to wait.
Enter Mobile NumberDonate NOW!
Instant Coupon for $3 OFF
Type in your Mobile NumberAnd the Environmentally Friendly Coupon will be
Sent Right to your Phone!
Enter mobile number
Send to my Mobile Phone
Msg&Data Rates may apply. To Opt Out, text STOP to 72727
Ask 100 of Your Clients
To Like you on FBExpect 33%
To fill out a formto get their email
Expect 37%Ask them to Text?
Expect 90% Where do you want to be
to provide the best Resultsfor your customers?
Msg&Data Rates may apply. To Opt Out, text STOP to 72727
Contact Web Marketing & DesignsWeb Marketing & Designs
Po Box 2331Woodstock, GA, 30189
www.webmarketingdesigns.net
Gary WallisConsultant
Phone. [email protected]
Msg&Data Rates may apply. To Opt Out, text STOP to 72727
