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How To Fill The RoomA Live Case Study

How Did You Get Here?

• LinkedIn?

• Facebook?

•Google?

• Twitter?

•Word Of Mouth?

•Newspaper?

Things have changedAnd are changing constantly

Online marketing allows you to leave trail of publicity that keeps on

working even after the event is over.

Dominate Google

And Google Images

Six Weeks Before• Create event in Event Spot, make a long page, with images, make sure

you say who the event is for and what they will get out of it, what they will learn.

• Offer an early bird incentive

• Introduce the trainers

• Put it on a website

• Put it on networks

• Strong article/blog post and link to the event

• Invite people from groups

• Create Twitter Hashtag

Event Spot

• Contains a template to make sure you include all the event information

• Huge choice of designs, integrated with social media, PayPal calendars, Google Maps and email.

• Hooked up to a registration system that lets you to see when someone has registered and paid for the event

• Create a free standing webpage or integrate it with your site

• Assign one or more of your contact lists to the event

A Word About Lists

• You might have more people on your lists than you realise...

• Think of the different offline groups of people you have

• You might have lists on Facebook, Twitter, LinkedIn & Google+

• It’s not about how big it is, it’s about what you do with it!

First Blog Post

Where to Promote?• Website

• Blog

• Social Media

• Phone Calls

• ‘In-Store’ events

• Networking

• Speaking

• Current Customers

• Family & Friends

• Employees

• Local Directories

• Local Media

Tamsin & Constant Contact gave me lots of information to help me on my way

Five Weeks Before

• Create first email linking to the event

• Create press release

• Link to 3rd Party Sites

• Get listings on local sites

• Contact organisations that might be interested

• Create an article

• Put press release online

• Start an email list of people you know

Third Party Sites

• Meetup

• Eventbrite

• Lanyrd

• Exhibitions

• Ezine Articles

• Hubspot

Online Press Release Sites

• 24-7 Press Releases

• Free Press Release

• Free Press Release Center

• i-Newswire

• Newswire PR Today

• PRLOG

• The Open Press

• There are many more press release distributors online

• Some are free and some you can pay for

• Write another blog post or article

Blog posts are a great way to talk about the issues that people have in your industry.

Google Soon fills up

Four Weeks Before

• Send an email telling people that the early bird offer is about to end, or that the list is filling up

• Write a strong Q&A article and put a few variations on article sites

• Call FSB, Chamber, Networking Sites, LLBN, Pink Link & CVS

• Email- if you’ve not booked yet

Thanks, Collaboration is Good!

• Pink Link Ladies

• Lakeland Ladies Business Network

• Connect Cumbria

• Keith McMean

Three Weeks Before

• Create Facebook Event

• Create Google+ Event

• Create informational article

• Post variations of the article on Web 2.0 sites

• Engage with my networks

• Keep building email list

Web 2.0

About Facebook Events

• They are over-used and abused

• They can be very useful, especially if you have an event following already

• People get tired of being added in to groups and sent event notifications

• Don’t rely on them if they are not immediately successful

• People say they are coming and then don’t turn up

About LinkedIn

• LinkedIn groups are an excellent way to get your message out there

About G+ Events

• Anything that goes on G+ automatically goes on Google

A Word About Call to Action

•Bold

About Engaging

• Word of Mouth is still the best

• Engaging with people takes time, but it is time well spent

• Private messages are a great way to invite the right people

• Finding out who people are after they have booked on to the course is also useful

Two Weeks Before

• Informational email with details of the location, event and linking to a useful article

• Send Press Release

Newspapers

The Week Before

• Reminder email, only so many days left, only so many places left

• Final article

Final Informational Article

Re-Tweeted by Mari Smith

And tons of her followers

And that’s the power of social media

The Day Before

• Will I see you tomorrow?

The last minute