SPONSORSHIP BASICS ITexas Event and Leadership Program

As means of introduction...

What is Sponsorship?

Sponsorship Defined

Sponsorship is…

Whereas…

a negotiated exchange of mutual benefits between two or more parties…

sponsors hope to connect with potential customers in a defined market

Okay…so what do we need?

It all depends Nature of your Event?

Mission Vision Goals Objects

Size Scope Current Resources SWOT Analysis

Needs Assessment

What resources do you have…

What resources do you still need?

Write it down – make a list!

Types of Resources

In-Kind Financial

Product Support (Material Items) Bottle of Water Flyers Tables Etc.

Expertise (Human Resources) Sound Technician Electricians Moving Crews Etc.

Money

Sponsors’ Needs?

ROI Whereas…

Return On Investment for the resources dedicated to the event opportunities.

Increases Visibility Increased Awareness Enhanced Image Sales Opportunities Product Trials Hospitality Opportunities Branding Reinforcement Alter/Reinforce Public

Perceptions Advantage over

Competitors

Case Study

Branding?

Slogans Logos

http://money.aol.com/special/brand-slogans-quiz

http://money.aol.com/special/company-logos-brand-awareness

Sponsor Solicitation

Who do you ask? How do you ask?

Business Community Make-Up

Who should be approach and by whom?

Marketing and Public Relations Needs of the Sponsor

Research the company

Make sure it is a good fit

Have a proposal (on paper)

Set-up a meeting Arrange setting that

accentuates the positive elements of your organization.

Example

Follow-UP!!!

Portfolio

Say “Thank You” Outline what you did

for them Method to maintain

communication Give them the First

Right of Refusal

Sponsorship is Relational

People sell and buy from people…

Maintain (business) friendships