Testimonials

Testimonials

Testimonials Can Sell Anything

TestimonialsFoundation for Marketing

TESTIMONIALS

Testimonials

Feedback Loop

Testimonials

Multi-Purpose

10x-Times RESULTS

Remember, Almost Nothing Good Happens Automatically, Only Bad

Happens!

TestimonialsTestimonials – The Right Approach

Testimonials

Best Practices

Testimonials

TestimonialsFatal Mistake #1:

No Systematic Approach To Testimonials

TestimonialsYour business should have a system for:

• When to seek feedback or a testimonial from your customers

• How to enable your customers to provide that feedback

• How to collect and review the feedback from your customers

• How to use the feedback and testimonials in your business and marketing for maximum return

TestimonialsFatal Mistake #2:

Unguided Feedback & Testimonials

TestimonialsFatal Mistake # 3

No Contextual Information Provided

TestimonialsFatal Mistake #4:

Under-Utilizing Content

TestimonialsSteady Traffic + Increased Conversions = More Sales

Increased Traffic + Increased Conversions = Even More Sales

TestimonialsFatal Mistake #5:

Poor Layout

TestimonialsFatal Mistake #6

No Photographs Used or Poor Use of Photographs

TestimonialsFatal Mistake # 7:

Failure to Leverage Testimonials