Applause: Testimonials

“I went by to visit yesterday and they are LOVING their package! So far, the sushi menu has been the most ben-efi cial item and that 6 out of 10 patients were interested in talking about new procedures after they fi ll out their patient information (she is attaching the menu to the paperwork). They are also really excited about the VIP cards and trivia about the VIP cards and trivia about the VIP cards and trivia cards to utilize at events and cards to utilize at events and cards to utilize at events and workshops. –Allison Spears, workshops. –Allison Spears, workshops. –Allison Spears, Rep, Launch package, Park Cit-Rep, Launch package, Park Cit-Rep, Launch package, Park Cit-

talking about new procedures after they fi ll out their patient APPLAUSE

TESTIMONIALS AND CASE STUDIES

2

Growing your practice...wouldn’t it be great if it

was easy? If patients just remembered to come see

you every three months? If you every three months? If procedures could actually

promote themselves? While we are dreaming, how nice

would http://upload.wikimedia.org/wikipedia/en/thumb/e/org/wikipedia/en/thumb/e/

e3/Valeant_logo.svg/1024px-Valeant_logo.svg.png it

be if education happened eff ortlessly while patients

waited for appointments? Let’s

you every three months? If procedures could actually

promote themselves? While we are dreaming, how nice

would http://upload.wikimedia.org/wikipedia/en/thumb/e/

e3/Valeant_logo.svg/1024px-Valeant_logo.svg.png it

There are coaches who instruct from the sidelines. Then there

are captains who lead on the fi eld, that

have never stopped playing the game.

3

IF Marketing offers aesthetic physicians unparalleled solutions. With tools and formulas developed and tested inside actual practices, the strategies uniquely empower physicians to grow.

Through a comprehensive menu of services, our tools engage patients and result in action.

In the following pages, discover why over 1,000 practices have trusted their business to IF Marketing.

4

Internal Tool Case Study$72,500 Increase in Monthly Non-surgical Sales

“Our hair restoration has increased about $23,000 per month. This is roughly 3 new patients per

month from the photo books and sushi menus. We have increased our facial fi llers on average about 6

syringes per month which is around $3,000 per month.”

“Our cellulite treatments alone have increased by $8,000 per month. Our packages cost about $1,000

so this is about 8 new packages per month. Our Accent treatments (body contouring) have increased

just under $20,000 per month. They are around $1,700 per package of 6 so this is about 12 new

packages per month. This is all from the before and afters in the photo book and sushi menus.”

5

“From the month of January when we implemented the new marketing materials compared to July

we have seen an increase of $88,784 in new sales for one month alone. I know this number is

outrageous but I can document it. We have been incredibly busy.”

“The increase in cross sales for additional services have been about $18,500 per month. This includes

services such as Botox/Dysport, fi llers, hormone therapy, and other services that patients were not

currently having.”

William Moore, Owner of Advanced Skin Fitness, Dallas-Fort Worth, TX

Case StudyAdvanced Skin Fitness

IF Marketing • 845 N Michigan Ave, Ste 923E • Chicago, IL • 60611 • 312.335.1700 • www.ifmark.com

Procedure Revenue Increase

Facial Fillers $3,000 / Month

Cellulite Reduction $8,000 / Month

Skin Tightening $20,000 / Month

Hair Restoration $23,000 / Month

Cross Sales $18,500 / Month

$72,500 Increase in Monthly Sales

Marking should be...Call for a free

SIMPLE practice

evaluation & exclusive

Lumenis programs.

312.335.1700

6

“Everything looks great!!! We love the VIP cards. Your marketing firm does an amazing job and I will

recommend you to any colleagues who are looking for marketing strategies.”

Dr. Genevieve Blackburn, MD

“Creative, friendly and professional are the adjectives that describe IF Marketing best.”

Griselda P. Oaxaca, El Paso Cosmetic Surgery

“I appreciate all the help IF Marketing gave me during the set up and launch

of Haven Medical Spa. You have been a tremendous resource for anything and

everything I could have possibly needed to make this medical spa the best it could

possibly be. I look forward to an ongoing relationship with IF Marketing, knowing

that with your continued help and support, Haven’s success is assured.”

Dr. William Fagman, Haven Medical Spa

“IF Marketing has surpassed my personal expectation in terms of the products they deliver and results.”

Dr. Jeff Daiter, Oak Ridge’s Aesthetic Centre

“IF Marketing truly gave us the opportunity to modernize our whole marketing campaign. Everyone at

IF was helpful and informative and gave us individualized attention. They were easy to work with and

patient with all are additions and changes. They were great about keeping us on task.”

Dr. Maldonado, Dr. Kay, Dr. Lapins, Dr. Keller, Peninsula Dermatology

“IF offers great ideas for in-house marketing that keep advertising costs down, yet yield a strong

return. Great level of professionalism and consistent follow up.”

Dr. Wendy Tink, Vive Rejuvenation

“We are a small clinic and still working to build our business so doing things as economically

as possible. What IF did for us has been a huge boost for our image and business.”

Roberta Segar, Skinpossible Laser & Light

“Just got our package in from IF marketing. The physicians as well as office staff are very impressed.

The material is printed in high quality and we are so proud to hand it out. Thanks to you and your

whole team for doing such a great job. Looking forward to seeing the patient feedback. Love it.”

Oakbrook Terrace Dermatology

7

“My experience with IF Marketing has been very positive. All of the staff members at IF Marketing are

very friendly and professional. They truly are interested in ensuring that their customers are happy

with the marketing tools that have been created to represent their practice. The staff at IF responds

to your phone calls and/or e-mails quickly and welcomes your input in the creation of your marketing

tools. They put a lot of eff ort into learning about your practice whether it is through discussion with

you personally or by researching your business. The marketing tools and materials created for our

practice are very professional looking and the turnaround time was very fast.”

Ageless Skin Rejuvenation Ashlee Biasucci, Owner/Manager

“We are implementing all the tools that you have sent us and we’ve received many complements

about the professionalism and consistency of our marketing messages. So thank you on behalf of all

of us at The Grace Clinic to you and your team for all that you have completed for us!”

Erin Grace, Office Manager, Dr. Doug Grace, The Grace Clinic

“We found IF Marketing to be very patient and accommodating. Thanks for the incredible tools!”

Judith Finn, Director, ECC

“Working with your company has been a great experience… Everything looks terrifi c.”

Oak Ridges Aesthetics Centre, Dr. Daiter

“IF Marketing provided a creative, yet simple process for our marketing materials.

All of their ideas and products are top-notch, and the staff was very accommodating

to any requests our offi ce had. All print material that arrived was very professional

and polished. Very creative ideas for the various packages off ered.”

Dr. Peter Purcell, Horizon Surgical Specialists

“The whole process was great. The team was easy to work with. The ideas, end product, etc. were

fantastic!”

Dr. Teller, Bellaire Dermatology Associates Cosmetic Center

“IF Marketing gave me a path when I had no direction.”

S.J. Shah, Amari Medical Clinic

7

8

New Device Launch Campaign20% Increase in Laser Hair Removal Treatments

“IF personnel were consistently very dedicated to our project and kept it moving along smoothly. The

tools they produced had a signifi cant impact on our nonsurgical business.”

Isabelle McCloud, Maas Clinic

8

10

Internal Marketing Campaign“Through Lumenis, we were fortunate to have IF Marketing design a customized plan to turn our

current patients into laser patients and to gain and retain new patients. IF Marketing has been

instrumental in providing our office with keen insight and collaterals to build a strong patient base.”

Aesthetics by Design/Colorado Facial Plastic Surgery, Imola

11

Internal Marketing Campaign“I am very pleased with the work that IF Marketing did for our practice. It was funny that I had searched

you out before being introduced by Lumenis! We have been armed with new tools to make our office

visit with patients more effective and has helped make the patient’s decision making process easier.”

Dean L. Johnston, MD

“We think that the DVD about our practice is the best and use it daily to educate new patients on all

our services.”

Kathy Johnston

12

“We’ve been extremely impressed with IF Marketing’s professionalism and knowledge. We’ve realized

we not only received a comprehensive marketing plan but a tutorial on the medical aesthetics industry.

It’s been a pleasure working with IF Marketing and we look forward to an even closer collaboration.”

Annette Delagrange, Publisher of Skin Inc. Magazine

“Thanks to IF Marketing for doing such a tremendous job of planning and implementing business

plans for my customers. It is/was crucial to their continued success! You are a joy to work with!”

Dave Maslowski, Territorial Sales Manager, Alma Lasers

“Really love love love everything! We love the staff training and have been utilizing that service. The

team has put all of the flyers out, as well. They have been utilizing the sushi menus really well and have

absolutely seen an increase in conversations about all of the procedures. Staff members are able to talk

more easily about lasers and all of the treatments now. The tools make them feel so professional. We

have absolutely been seeing an increase in procedure conversations since we implemented our tools.”

Brenda Burr, Accent on You, Dr. Y. Anthony Nakamura

“IF Marketing truly gave us the opportunity to modernize our whole marketing campaign. Their

ideas and suggestions were fantastic and we are extremely pleased with our new logo, color,

design and all materials.”

Peninsula Dermatology

“IF Marketing is truly interested in ensuring that their customers are happy with

the marketing tools that have been created to represent their practice. They put

a lot of effort into learning about your practice whether through discussion or

research.”

Ageless Skin Rejuvenation

“You did a great job capturing the essence of our aesthetic practice!”

Lauri E., Aesthetics at Illinois Eye Center

“The Before & After Photo Book resulted in a 47% increase in cross-sells and 60% increase in new

patient purchases.”

Advanced Skin Fitness

13

“Love everything! We receive lots of compliments on the photo books, people love the concise and

easy to understand descriptions.”

Medical Aesthetics LTD.

“Love everything! Lots of compliments on the photo books and information

sheets. People love the concise and easy to understand descriptions. The photo

books give a lot of info in a little package.”

Jean Borrelli, RN, Medical Aesthetics Ltd.

“We’ve received many compliments about the professionalism and consistency of our marketing mes-

sages. In particular, we are fi nding the Patient Education Binder very helpful.”

The Grace Clinic

“The notebook with educational articles has been great for the waiting room. Couldn’t pick just one

thing as my favorite!”

Dr. Peter Purcell, Horizon Surgical Specialists

“Flyers, wall clings, photo book used to launch new laser hair removal device: $21,000 in revenue and

59 new patients in 6 months.”

True Skincare Center

“We love the “wall clings”. They can go anywhere and can be moved without all the hammer and nails.

They have been really eff ective for introducing new treatments to current patients.”

Peninsula Dermatology

“My favorite tools are the Cling-on Wall Posters. An attractive, eye-catching, non-permanent and very

professional way of letting our patients know about the IPL treatments. We’ve defi nitely experienced

more questions from patients regarding IPL since using them.”

Indiana Plastic Surgery

“We utilize the wall clings and desk signs to increase internal business.”

Clarkston Dermatology

13

14

Custom Marketing Plan45 new patients in six months

“There is no way that I would, could or should have known how important professional marketing is

for building successful aesthetic businesses. Marketing is a key unto itself and your help has made

all of the difference for my business. Your services are amazing.”

Nancy West, LE, Owner, Dermascape/Dermashape

16

Internal Marketing Campaign“IF Marketing did some work for us over the past year or so. Their work was outstanding. The

products they produced were so impressive that I have had numerous compliments on them. I

recommend them highly.”

Office Manager, Dr. Clayton Moliver

“IF Marketing’s work was outstanding. The book was quite impressive and the end results were

superb. The products they produced have had a very nice impact on my practice’s revenue. I

recommend them highly. Phenomenal job, we have really enjoyed it. Thank you very much!”

Clayton L. Moliver, M.D.

17

“The [tools] catch everyone’s eye and are a great conversation starter…I love the cute little brochures

that look like presents and so do the patients.”

The Aesthetic Clinic

“In todays’ commercial market, every new or old business needs to have a

great marketing strategy. It has to be unique to your business, planned and

then executed. The cost of the marketing tools are minimal vs the results with

IF Marketing.”

Dr. Constance Nasello, Infinity Medical Cosmetics

“I am totally amazed at the last marketing package you have sent us. We are using everything in the

offi ce, for advertising. It is professional to the max. I love it!!!!”

Kathryn Suitor, CEO/Owner, Infinity Medical Cosmetics

“We are fi nally implementing all the tools that you have sent us. We’ve received many compliments

about the professionalism and consistency of our marketing messages. In particular, we are fi nding

the binder and the before and after pictures very helpful.”

Erin Grace, Office Manager, Grace Clinic

17

18

“My favorite tools are the Cling-on Wall Posters. An attractive, eye-catching, non-permanent and very

professional way of letting our patients know about laser treatments.”

Dr. David Robinson, Indiana Plastic Surgery

“Our Beauty through the Ages campaign materials just arrived and I can’t tell you how excited our

staff is to get started on this campaign! We knew from the proofs that they were going to turn out

great, but the finished product exceeded our expectations. Thanks for a great job!”

Marilyn Marocchi, Office Manager at Indiana Plastic Surgery

“I like a lot of IFs marketing pieces, especially the “sushi” menu. I’ve never seen anything like this with

photos before - great idea!”

Dr. Lippnik, Dr. Brundage, Dr. Telman, Dr. Rechner

“IF Marketing has been an invaluable resource, every piece we get looks amazing and our patients

love our VIP and loyalty programs!”

Miranda Mogle, office of Jennifer Lee, MD

“Thank you so much to IF Marketing for your services. Our growing cosmetic prac-

tice has certainly benefited from the use of materials such as VIP Referral Cards

and Loyalty Cards. Patients have also enjoyed the easy-to-read cosmetic material

that is in our waiting room prompting them to inquire about our services. The staff

has been wonderful to work with, and all marketing materials we have received

have been very professional and polished. Thanks again!”

Jennifer Delk Boaz, Director of Aesthetics

“Over $13,000 in revenue in 10 months redeemed from the Conversion Card.”

Kaitlin Walker, True Skin

“66% increase in web “contact us” submissions within 6 months of implementing IFM suggestions.”

O.J.P., MD, Bodysculptor

“I’ve had numerous patients notice the photo book in the lobby and request more information about

the duet.”

Tracy Louder, Manhattan Dermatology

19

“The VIP Cards have been our most profi table investment this year.”

Helene Sanders, Practice Manager CCFPS

“Great ideas for in house marketing that keep advertising costs down.”

Vive Rejuvenation

“My Lumenis sales representative introduced IF Marketing to me. I had a one hour

detailed webinar with a Practice Development Specialist. We discussed all my con-

cerns and marketing options and came up with a highly professional, customized

and rich package. I felt so relieved after that and took one of the biggest decisions

in my life and decided to move ahead with purchasing a laser.”

Dr. Nada Hana

“IF Marketing is a great resource. They provide a valuable selection of marketing resources that can fi t

your individual needs.”

Doctor’s Approach Dermatology

“Love the Duet stuff . It’s nice to get nice marketing for a change. All the patients are noticing and

commenting.”

Dermatology and Laser Center of Studio City, California

“We have seen an increase in laser hair removal patients since introducing the marketing tools. The

more knowledge they have the more they are willing to have the service.”

Anders Dermatology

“When a patient comes in and reads one of the girls’ shirts, she is a lot more likely to ask about the Duet.

And, we put the seasonal attachments in the bathroom and people ask about the Duet all the time.”

Comprehensive Dermatology

19

20

Internal Marketing Campaign“We’ve defi nitely noticed an increase in revenue after implementing IF Marketing’s Marketing

Materials. They have defi nitely helped to defi ne our brand and have added extra enthusiasm with our

service providers. It not only makes our practice look so much more professional, it is proving to attract

more clientele.”

Marie LeBlanc, Dr. Joseph Office, Acadian ENT

IF Marketing Client Case Study:Acadian ENT, Total Marketing Program

Length of Use 6 Months

Campaign Value $10,000

New Patient Increase 150%

Non-Surgical Procedure Increase 30%

Goal:Grow new patient numbers and cosmetic practice revenue

Solution:Total marketing campaign using customized tools, proven to increase practice revenue.

Facts:

• Credentialing board• DVD loop• Gift certifi cates• In-offi ce campaign• Loyalty cards• Next appointment cards• Patient education guide• Patient tip binder and cards• Photo book

Tools Used:

IF Marketing is a SOLUTION based marketing company. IF Marketing • 845 N Michigan Ave, Ste 925W • Chicago, IL • 60611 • 312.335.1700 • www.ifmark.com

• Safety chart• Sushi menu• Staff training fl ip pack• Trivia cards• Vinyl lettering• VIP referral cards• Wall clings• Website analysis and report

Marie LeClair, Acadian ENT

“We’ve defi nitely noticed an increase in revenue after implementing IF Marketing’s marketing materials. They have helped to defi ne our brand and have added extra enthusiasm with our service providers. It not only makes our practice look so much more professional, it is proving to attract more clientele.”

IF Marketing Client Case Study:Acadian ENT, Total Marketing Program




Non-Surgical Procedure Increase 30%


Solution:Total marketing campaign using customized tools, proven to increase practice revenue.

Facts:

• Credentialing board• DVD loop• Gift certifi cates• In-offi ce campaign• Loyalty cards• Next appointment cards• Patient education guide• Patient tip binder and cards• Photo book

Tools Used:

IF Marketing is a SOLUTION based marketing company. IF Marketing • 845 N Michigan Ave, Ste 925W • Chicago, IL • 60611 • 312.335.1700 • www.ifmark.com

• Safety chart• Sushi menu• Staff training fl ip pack• Trivia cards• Vinyl lettering• VIP referral cards• Wall clings• Website analysis and report

Marie LeClair, Acadian ENT

“We’ve defi nitely noticed an increase in revenue after implementing IF Marketing’s marketing materials. They have helped to defi ne our brand and have added extra enthusiasm with our service providers. It not only makes our practice look so much more professional, it is proving to attract more clientele.”

21

Cross Promotion Campaign30% increase in non-surgical procedures in 30 days

“Now that the Sushi Menu is being used, our injectors are asked more often to go into a surgical

consultation to discuss nonsurgical procedures. We expect the 30% increase in patient services to

grow as our staff becomes better at cross-selling services.”

Dr. David Robbins, Des Moines Plastic Surgery

22

Internal Marketing Campaign6 out of 10 patients asked about new procedures after they fi lled out their Sushi Menu

“I went by to visit yesterday and they are LOVING their package! So far, the sushi menu has been the most

benefi cial item. They are also really excited to use the VIP and trivia cards at events and workshops.”

Allison Spears, Rep, Launch package, Park Cities Skin Care

24

Medical Marketing BookOver 5,000 copies sold

“THRIVE is like the Bible in our office.”

Riverwalk Medical

“The book virtually percolates with new ideas if the number of dog eared pages is any measure.

There are great insights from someone that knows how to market and organize and understands out

specialty values and idiosyncrasies.”

Peter A Hilger, MD, AAFPRS, President 2006

“A landmark book, rich in practical and applicable strategies and tactics to keep an aesthetic

practice’s phone ringing—in good times or bad. Common sense marketing, logical patient services

and essentials of business management, including the most important—star employee acquisition and

nurturing—all meld together to deliver a clear roadmap to a successful and rewarding practice. The

savvy practitioner will make room for this on his bookshelf.”

Robert Kotler, MD, F.A.C.S., Beverly Hills, CA

“I couldn’t put Thrive down! It is a very easy and enjoyable read and there are many creative and

breakthrough ideas here. The personal stories hit home and are easily relatable. This book is not only

beneficial for the physician looking to prosper in a down economy, but I would recommend it for any

service business in any economy looking to grow.”

Robert M Goldman, MD, PhD, DO, FAASP, Chairman of the Board: A4M, International Medical

Commission, World Academy of Anti-Aging Medicine. President Emeritis – National Academy of

Sports Medicine

“The unique features of Thrive are: 1) the amount, richness and relevance of the practical and concrete

initiatives you have taken in your own clinic that should be highly inspiring to other doctors and 2) the

business focus you introduce to the doctor by drawing on your own experiences and using language

that connects with doctors.”

Michael Peytz, CEO, Contura International A/S

25

“There are secrets to success not only for doctors but for all small businesses wanting to be custom-

er-centered. This is a great book, quick read with so many wonderful ideas that do not require a huge

investment but deliver a big return.”

Charles DuBois, President, Standard Proces

26

Goal:Increase revenue during slow months Increase patient word of mouthBring NEW patients into the practice


What is the Holiday Card?• Holiday greeting card • Includes $50 gift for patient (and

$50 for a friend) good in January or February of the following year

• Sent to entire patient database

Cards Redeemed 330

New Patients Generated 36

Total Revenue Generated $179,689

Average Bill Total $440

% of Monthly Sales 28%

Cost $7,127

Return on Investment $172,562

Growth since Implementation 35%

Solution:Holiday Cards & Gift Cards

IF Marketing is a SOLUTION based marketing company.

“January & February used to be our slowest months - this year they were some of our busiest!”

Monica Otero, Patient CoordinatorChicago Center for Facial Plastic and Reconstructive Surgery

35% Growth Since Implementation

Facts:

27

Goal:Introduce a new nonsurgical provider into the practice & establish them as revenue generating asset


Length of Campaign 12 Months

Q1 Baseline Revenue $10,000

Average Annual Percent Increase in Revenue* 570%

Campaign Cost $8,500

*Based on annual percent ncrease from multiple nonsurgical provider campaigns

Solution:New Provider Credentialing Campaign


Introducing a New Provider

Facts:

Case StudyCampaigns

How this was accomplished:• Provider credentialing flyers and

takeaways displayed during check-out

• Monthly promotional offerings• Web & social media education

including website sub-page, pricing, before & after photos, testimonials, and videos

28

IF Marketing Client Case Study:Infinity Medical Cosmetics, Total Package



Loyalty Cards Redeemed 75%

VIP Cards Redeemed 60%


Goal:Grow new patient visits and build loyalty with current patient base.

Solution:IF Marketing total solutions campaign using customized practice tools.

Facts:

• Safety chart• Sushi menus• Photo book & DVD photo loop• Patient education guide• Patient tip binder• Giftcertificates

Tools Used:

IF Marketing is a SOLUTION based marketing company. IFMarketing•845NMichiganAve,Ste925W•Chicago,IL•60611•312.335.1700•www.ifmark.com

A customized marketing program proven to generate new patients, as part of a total solutions package available to IF Marketing clients.

• DVD photo loop• In-officesignsandtake-aways• Next apointment cards• Loyalty cards• VIP cards• Stafftrainingflippack

Kathryn Suitor, CEO/Owner, Infinity Medical Cosmetics

“Your marketing materials gave us a true professional look. This gave our business great credibility very quickly, which would have taken longer to do on our own.”

Receive a stamp for every $100 investment. Earn a $50 gift card for every 10 stamps to be used

toward services at Infinity Medical Cosmetics.

29

IF Marketing Client Case Study:Akron Oral and Facial Cosmetic Surgery




Cosmetic Revenue Increase 10%


Solution:Lumenis Launch marketing campaign using customized tools.

Facts:

• Safety chart• Photo book• Trivia Cards• Patient Education Guide• Patient Tip Binder• DVD loop

Tools Used:

IF Marketing is a SOLUTION based marketing company. IFMarketing•845NMichiganAve,Ste925W•Chicago,IL•60611•312.335.1700•www.ifmark.com

A customized Lumenis Launch marketing program proven to increase practice revenue. These branded marketing pieces are available for

Lumenis clients through both the Launch and Total packages.

• Next appointment cards• In-officesignsandtake-aways• Websiteanalysis• Loyalty Cards• Stafftrainingflippack

Angie Watters, Akron Oral Surgery

“Many of the cosmetic patients are becoming repeat visitors and are having multiple procedures done.”

30

Case StudyIn-Office Campaign

Goal:Educate patients on promotions within the practice



New LHR Patients 59

Packages Purchased 23


Total Package Revenue $21,495

Return on Investment 1,343%

Solution:In-Office Campaign


Kaitlin Walker, Esthetician - True Skin Care Center

Promotions that Pay

Facts: What is the In-Office Campaign?• Customized promotion campaign using

IF Marketing’s proven marketing formulas• Includes professionally printed set of in

office signs, takeaways, and wall clings

“We had tried everything to get our laser hair removal business going and nothing worked. But once we put out the tools from IF - our appointments skyrocketed!”

31

Case StudyVIP Referral Card

Goal:Increase Patient word of mouthBring NEW patients into the practice


What is the VIP Referral Card?• Business card sized• Gives a $50 gift to a “new” patient• Staff and loyal patients pass them out

Solution:VIP Referral Cards

Jane Williams 3/10Jane Williams

“The VIP Cards have been our most profitable investment this year!”

Helene Sanders, Practice Manager Chicago Center for Facial Plastic and Reconstructive Surgery

This long, narrow menu has a unique look and feel that quickly entices patients to explore new services. Designed for ease of use, the menu is given to patients by your staff when they are seated in a clinic room. Using simple check-off boxes and visually compelling before and after photos, this tool provides patients a snapshot of your entire aesthetic menu.

How do you engage and educate your patients?

The percentage of patients who undergo more than one cosmetic procedure at the same time. How does your practice measure up?

“Sushi Menu”

44

“The menus are fantastic for new patients and have been a great way to re-introduce services to current patients.”

Helene Sanders, Practice Manager at the Chicago Center for Facial Plastic and Reconstructive Surgery

Over 1450% Return on Investment

Facts:

*based on initial visit only.

Get your VIP Referral Cards as part of a customized marketing package available exclusively to Clarion physicians. Call 312.335.1700 to learn more!

31 Esthetic Treatments $2,351

25 Nonsurgical Treatments $10,168

1 Rhinoplasty Surgery $5,200

Total Revenue Generated $17,719

Cost of VIP Referral Cards $1,120

Return on Investment* $16,599

New Patients 56

Case StudyAdvanced Skin Fitness


Procedure Revenue Increase

Facial Fillers $3,000 / Month

Cellulite Reduction $8,000 / Month

Skin Tightening $20,000 / Month

Hair Restoration $23,000 / Month

Cross Sales $18,500 / Month

$72,500 Increase in Monthly Sales

William A. Moore, Owner, Advanced Skin Fitness (Dallas, Texas)

“From January 2011 when we implemented the new marketing materials, through July, we have seen a $72,500 increase in monthly sales. I know this number seems outrageous, but I can document it!”

“From January 2011 when we implemented the new marketing materials, through July, we have seen a $72,500 increase in monthly sales. I know this number seems outrageous, but I can document it!”

Marking should be...Call for a free

SIMPLE practice

evaluation & exclusive

Lumenis programs.

312.335.1700

Case StudySurgical Gift

Goal:Convert surgical patients to

nonsurgical procedures



Certificates Given 212

Certificates Used 70 / 33%

Revenue Generated $13,444

Return on Investment 2051%

Cost to the Practice $1,245*

Solution:Nonsurgical treatment gift

for surgical patients

Turn $1,245 into $13,444. Ask us how!

Facts:the true experience

True Skin Care Center’s expert estheticians use the latest technology and most effective ingredients available in the medical skin care industry.

Working directly with Steven H. Dayan, M.D., F.A.C.S., one of the country’s most recognized and sought after plastic surgeons, True estheticians provide expert treatment with a distinct advantage to acheive results by using producsts and procedures that may only be performed within a physician’s office.

Services offered:

• Microdermabrasion• Chemical Peeling• Dermaplaning• Cellulite Reduction• Lash & Brow Tinting

Steven H. Dayan, M.D., F.A.C.S. & True Skin Care Center845 N. Michigan AvenueSuite 923 EChicago, Illinois 60611312.335.2070www.trueskincarecenter.com

the true experiencethe true experiencethe true experience

True Skin Care Center’s expert estheticians use the latest technology and most effective ingredients available in the medical skin care industry.

Working directly with Steven H. Dayan, M.D., F.A.C.S., one of the country’s most recognized and sought after one of the country’s most recognized and sought after one of the country’s most recognized and sought after plastic surgeons, True estheticians provide expert plastic surgeons, True estheticians provide expert treatment with a distinct advantage to acheive results by using producsts and procedures that may only be performed within a physician’s office.

MicrodermabrasionChemical Peeling

Cellulite ReductionLash & Brow Tinting

Steven H. Dayan, M.D., F.A.C.S. & True Skin Care Center845 N. Michigan AvenueSuite 923 EChicago, Illinois 60611312.335.2070www.trueskincarecenter.com

Dr. Steven H. Dayan& True Skin Care Centerinvite you to enjoy a

complimentaryultrasound treatment(valued at $105)

Did you know...a thirty minute ultrasound treatment at True Skin Care Center can accelerate healing and reduce swelling following your surgery.

Best results seen after a series of five treatments. Package rates are available.

www.trueskincarecenter.com

YOUR COMPLIMENTARY ULTRASOUND TREATMENT IS SCHEDULED FOR:

Date

Time

Esthetician

845 N. Michigan Ave, Suite 923 E, Chicago, Illinois 60611312.335.2070 • www.trueskincarecenter.com

appointmentcard

* Cost to the practice includes copy writing, design, production, shipping and staff treatment time.

Call IF Marketing at 312.335.1700 to execute custom, proven marketing solutions in your practice.

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Case StudySushi Menu

Goal:Educate patients on services offeredIncrease conversion to other services


Length of Use 30 Days

Extra effort required Minimal

Procedures Performed Increased by 30%

Solution:Sushi Menu


Dr. Robbins, Des Moines Plastic Surgery

30% Increase in Procedures

Facts: What are Sushi Menus?• Before and After pictures educate

patients on the practice services• Check boxes allow them to note

which they might be interested in

“Now that the Sushi Menu is being used, our injectors and esthetician are asked more often to go into a surgical consultation to discuss nonsurgical procedures. We expect the 30% increase in patient services to grow as our staff becomes better at selling and cross-selling services.”

What do I get when I order?• 500 Customized Menus• Professional design and printing• Your customized order in 4-6 weeks

Cost: $950 (shipping included)

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Goal:Increase surgical & non-surgical awareness in a consumer-friendly, innovative format


Method of Distrubtion ISSUU.com & Email Blast

Distributed to Practice Email Database 4,000 emails

Magazine Views 28%Practice Call Volume Increase Post-Blast 10%

Surgical Conversion $15,500

Solution:The Holiday “Look Book” featuring the practice’s Patient Profiles, educational articles and exclusive offers


35Katie Ziemba, Patient Coordinator- Chicago Center for Facial Plastic Surgery

Patient Education with Style

Facts:

What is ISSUU.com?Issuu is the leading digital publishing platform delivering exceptional reading experiences of magazines, catalogs, and newspapers. Upload your publications free!

“A first-time patient called who said she had received the email with the magazine link. She booked a consult & a facelift just two weeks later!”“A first-time patient called who said she had received the email with the magazine link. She booked a consult & a facelift just two weeks later!”

Case StudyDigital Patient Magazine

Goal:Bring in previous patients and new referrals using a direct mail campaign

IF Marketing • 845 N Michigan Ave, Ste 925W • Chicago, IL • 60611 • 312.335.1700 • www.ifmark.com

Holiday Cards Sent 3,000

Patient Visits Generated 104

Revenue from PatientVisits $49,841


Return on Investment 1,246%

Solution:Holiday Gift Cards


Karen LaForge Front Offi ce Manager- Robinson Facial Plastic Surgery

Generate Patient Loyalty

Facts:

“We had to extend our holiday card deadline out by two months to accommodate the appointment requests because our schedule was full! Some patients who brought in their holiday cards hadn’t visited our practice in the past 2 years.”

Case StudyHoliday Cards

What is the Holiday Card?• Holiday greeting card• Includes $50 gift (and $50 for a friend) good in January or February of the following year• Mailed to the practice’s patient database

Season’s Greetings!

Burke Robinson, MD3400-C Old Milton Parkway Suite 515

Alpharetta, GA 30005(770) 667-3090 • www.robinsonfps.com

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CASE STUDY125 PatientsSimilar Return Schedule

113% IncreasedProduct &Revenue

www.subliminaldifference.com312.335.2070 • www.drdayan.com

•19% of patients had laser treatments included with Sub-liminal Difference treatment

•56% of patients began with more product immediately

•39% of patients converted over from standard treatment

•5% started with standard treatment and then “upgraded” within 2-4 weeks

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remembered to come see you every three months? If procedures could actually

promote themselves? While we are dreaming, how nice would

it be if education happened eff ortlessly while patients waited for appointments?

Let’s pretend your treatments could essentially speak for

themselves, and not only tell your story but that of all the

patients you have helped along the way. Well, you don’t

have to dream anymore.

ifmark.com/store

June 2014

Applause: Testimonials

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