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“ We believe that our capability to research and develop new innovative products for the eircom group is enhanced by working with industry and academic partners and we look forward to continuing our collaboration with the TSSG in this regard”

Geoff Shakespeare, CTO, eircom

Brendan Kearns Services Strategy & Architecture Office of CTO eircom

Eircom TSSG Case Study

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Contents

Brendan: 15min

•  Services Strategy & Architecture

•  Engagement with TSSG

•  RCS Trial

•  RCS Facebook integration

Cathal: 15min

•  FeedHenry, the company

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Services Strategy & Architecture ‘Solid Core & Nimble Web Services’

Mass Market Services PSTN Replacement

Instant Messaging, Presence

Niche Market Services Customised Routing Presence Routing

Service Switching Layer

Security

Charging

Provisioning

Converge Circuit/Packet Mobile/Fixed

LTE Roadmap

Regulatory Features

Centralised Profile

Service orchestration

Call Internet API Expose c2c, presence, etc etc

Services Strategy & Architecture

•  Services categories

•  Determine Architecture

•  Lab & field trials

•  Engagement with third parties

•  Choose vendors

•  Support Initial Deployment

•  Support product development

3G

ADSL

FTTH LTE

MPLS PSTN Mobile

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Services Strategy & Architecture ‘engagement with tssg’

Web Services Gateway

IMS Application Servers

JSLEE Service Creation

Environment

Circuit Switched

IMS

Examples of Engagement

•  IMS Interconnect Proposed

•  JSLEE Consultancy

•  Facebook Integration

Lab Interconnect

Facebook Integration

Training

Packet Switched

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eircom RCS Trial Architecture

IMS

Address

Book Presence Messaging Media

Share

FeedHenry Widget Platform

Basic RCS

•  Two RCS clients

•  Handset, laptop client

•  Network Address book*

•  Presence

•  Instant messaging

•  Media share

Fixed Mobile Widget

C2Call

Capability Exposure

Social network integration

•  RCS will not be an island

•  Build a bridge to Internet

•  RCS contacts appear in Facebook

•  See their presence

•  Send IM

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RCS Facebook Integration How It Works

FeedHenry Widget Platform How it works

•  download widget

•  www.wigets.eircomrcs.com

•  send to Facebook page

• 

RCS

Web

Mobile Fixed

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Summary Trials & Product development require partnerships

Core

Applications

Internal Integration

External Integration

Labybird view….core product integrated into the operator but now there is a

third part…..

…we expect that telecoms operators will augment their

products with web api’s, adding a new perspective to

the product development process…..

…….Difficult to innovate and deploy products that are

relevant to todays marketplace in isolation……

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Thank You