Terrior Moselle Spec Book

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    07-Mar-2016
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A design spec book for the use and application of the identity system for Terrior Moselle

Transcript of Terrior Moselle Spec Book

  • The European winegrowers of the Mosel Valley

    1

  • TerriorMoselle

    The European winegrowers of the Mosel Valley

    http://www.terroirmoselle.eu/

    France

    Germ

    any

    Luxemburg

    TerroirMoselle

    www.terroirmoselle.eu

    Logo spec &Implimentation

    Full Packaging logo Application to product above manufacturers label. Logo os 5cm across. Must be placed with less than 45 degrees of up-right.

    Half Packaging logo For application to vessels with less than 750ml capacity or promotional use. Application method is same as Full Packaging logo.

    TerroirMoselle

    Full Packaging(Actual Size)

    Half Packaging(Actual Size)

  • The European winegrowers of the Mosel Valley

    3

    Logo spec &Implimentation

    Half Packaging(Actual Size)

  • TerriorMoselle

    The European winegrowers of the Mosel Valley

    http://www.terroirmoselle.eu/

    Logo spec &Implimentation

    Deconstructed logo A simplified version of the branding mark. For yuse in printed and digital materials. Where as the Branding mark is a seal of approval the Deconstructed logo is the brand identity. Terrior Moselle must be either inside the untiy circle(see about) or to the right of it(see business card section).

    Color Usage Color pallete is limited to the specified green(see color usage section) and black with the addition of the white knockout text.Color bar is a fixed object to the Unity Circle and should-not be moved but can be expanded vertically and horizontally from the outer bounds of the Unity circle

  • The European winegrowers of the Mosel Valley

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    Logo spec &Implimentation

  • TerriorMoselle

    The European winegrowers of the Mosel Valley

    http://www.terroirmoselle.eu/

    Color &Imagery

    c20, m0, y100, k0r215, g223, b35

    black white

    Color limited pallet of three demonsrated below

    Imagery Reflection of the Terrior Moselle with a pallet range of greens through yellows and browns. Examples on facing page. No use use stroke on image boxes.

  • The European winegrowers of the Mosel Valley

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  • TerriorMoselle

    The European winegrowers of the Mosel Valley

    http://www.terroirmoselle.eu/

    Headline 20/24pt Times Regular

    Body Text

    10/12pt Helvetica Neue LT Std 55 Roman

    Subhead14/16.8pt Helvetica Neue LT Std 75 Bold

    Conact Title/Captions

    11/12pt Univers LT Std 45 Light

    Logotype 20.4/24.5pt Didot Bold

    Contact Information

    9/15pt Helvetica Neue LT Std 57 Condensed

  • The European winegrowers of the Mosel Valley

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    In cross-border collaboration, the French, Luxem-bourg and Germanys Mosel wine with support this projects image and reputation of its wines. The internationality of the Mosel Valley - three coun-tries, a river - is a specialty that must be deployed further.

    Federation des Associations Vicicolesdu Grand-Duche De Luxembourg23 routes de TrevesL-6793 Grevenmacherinfo@geoboden.eu+49 6581 8 1280

    France:Peggy Dangelser

    Tel: +33 3 83 47 61 48

    leader.terresdelorraine@yahoo.fr

    The European winegrowers of the Mosel Valley

  • TerriorMoselle

    The European winegrowers of the Mosel Valley

    http://www.terroirmoselle.eu/

    Final Usage & Execution

    Brochure(not to scale)

  • The European winegrowers of the Mosel Valley

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    Final Usage & Execution

    Card Front

    Card Reverse

  • TerriorMoselle

    The European winegrowers of the Mosel Valley

    http://www.terroirmoselle.eu/

    Website

  • The European winegrowers of the Mosel Valley

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