TERENA PR TF WorkshopGreg Wood, Internet2

ghwood@internet2.edu5 September 2003

08/29/03 2

Disclaimers

US and Internet2-centricCommunications is never doneI am not a network engineerI am not a researcherNetwork engineers and researchers sometimes think they are communications professionals

08/29/03 3

Principles

Start small, move quickly, be humble (Apologies to Mike Nelson, IBM)

Leverage the work of othersProvide leverage pointsCheap is betterFree is best

08/29/03 409/05/03 4

Internet2 Mission

Develop and deploy advanced network applications and technologies, accelerating the creation of tomorrow’s Internet.

08/29/03 509/05/03 5

Internet2 Goals

Enable new generation of applications

Re-create leading edge R&E network capabilityTransfer technology and experience to the global production Internet

08/29/03 609/05/03 6

Internet2 Universities202 University Members, September 2003

08/29/03 7

Internet2 Corporate Partners

08/29/03 809/05/03 8

Asia-PacificAAIREP (Australia)APAN (Asia-Pacific)APAN-KR (Korea)APRU (Asia-Pacific)CERNET, CSTNET, NSFCNET (China)JAIRC (Japan)JUCC (Hong Kong)NECTEC / UNINET (Thailand)SingAREN (Singapore)TAnet2 (Taiwan)

AmericasCANARIE (Canada)CEDIA (Ecuador)CNTI (Venezuela)CR2NET (Costa Rica)CUDI (Mexico)REUNA (Chile)RETINA (Argentina)RNP [FAPESP] (Brazil)SENACYT (Panama)

Europe-Middle EastARNES (Slovenia)BELNET (Belgium)CARNET (Croatia)CESnet (Czech Republic)DANTE (Europe)DFN-Verein (Germany)GIP RENATER (France)GRNET (Greece)HEAnet (Ireland)HUNGARNET (Hungary)INFN-GARR (Italy)Israel-IUCC (Israel)NORDUnet (Nordic Countries)POL-34 (Poland)FCCN (Portugal)RedIRIS (Spain)RESTENA (Luxembourg)RIPN (Russia)SANET (Slovakia)Stichting SURF (Netherlands)SWITCH (Switzerland)TERENA (Europe)JISC, UKERNA (United Kingdom)

Last updated: 1 July 2003

08/29/03 909/05/03 9

Sponsored Education Group Participants

08/29/03 1009/05/03 10

Network Architecture

Internet2 Backbone

Infrastructure

GigaPoP

Regional Network

Government Lab

CommercialInternetConnections

University

Corporate Lab

08/29/03 1109/05/03 11

Internet2 GigaPoPs31 as of September 2003

08/29/03 1209/05/03 12

Abilene NetworkLogical Map

08/29/03 1309/05/03 13

Communications Area Mission

To promote Internet2 and member institutions as leaders in advanced networking

To facilitate communication and collaboration within the Internet2 community

08/29/03 14

Audiences: High-level View

Community

Members

Staff

General Public

08/29/03 15

Audiences: Another Slice

Over 4 million potential end-users University CIOsLeading researchers in key disciplinesTechnology-centered communitiesK20 communityIndustryGovernment

08/29/03 16

Activities

Brand managementMedia relationsWeb developmentEmail newslettersPublicationsConferences and eventsSpecial projects

08/29/03 17

Brand Management

Promote as benefit for membersProtect from improper use by non-membersEvolve to meet new requirements of organizational activities and priorities

08/29/03 18

Media Relations

08/29/03 19

Web Development

Webspace model (vs. Website)• Includes staff, WGs, projects, members

Distributed authorshipCentrally provide:

• Templates and models• Styleguide• Technical support• Services such as search, statistics, etc.

Leverage content from other mediaMoving to database-driven technology

08/29/03 20

Email Newsletters

I2-NEWS• Newswire with nearly 4000 direct subscribers• Redistribution to perhaps 2x subscribers

I2-INFO• Monthly general update for general public• Nearly 3000 direct subscribers

Member updates• Monthly general update• Area-specific updates (apps, e2e, intl, mw)

08/29/03 21

Publications

Limited activity until recentlyFocus on short and update-able materialsDistribution

• Quarterly Mailings to members, by request, electronically (PDF and source)

Provide standard information set for membersDocument library

http://docs.internet2.edu/

08/29/03 22

Conferences and Events

Executive staff supportPresence at key user/discipline events

• RSNA• SC Conferences

Other university community segments• E.g., business officers, registrars

Industry segments• Technology creators• Technology users

Internet2 Days

08/29/03 23

Special Projects

Internet2 Detectivehttp://detective.internet2.edu• End user oriented• Provides network engineers with useful information

Internet2 Land Speed Recordhttp://lsr.internet2.edu• Motivates and recognizes work in high-performance networking

• Guinness Book of World Records

Persistent Demonstrations

08/29/03 24

Challenges

Explaining the value of R&E networking to the general publicDetermining and measuring success metricsCompeting for time and attentionAdapting to the dynamic environment

Especially coping with increasing number and changing nature of projects/products/services and expanding audiences