Are you getting all the juicy news?

Update and brainstorm

TF-CPR meeting06 October 2010

Carrie Solomon Communications OfficerTERENA

Agenda

New functionality Joint promotion status Brainstorm on marketing PeaR

New functionality

A few meetings ago, Cristina led a brainstorm session about new features in PeaR.

One important feature that was missing was the ability for you to upload your own graphic.

Especially important when you represent different organisations, projects, or want to market specific services.

Tada! http://www.dev.terena.org/news/community/

Joint Promotion

Marketing PeaR – where we left off

At last TF-CPR meeting, we discussed the possibility of “branding” PeaR, by means of a logo, a tagline and possibly, a new name.

The result was:1. Name: Keep the name “PeaR” since it is known

in the community and as good as any other name!

2. Logo: Create a new logo for PeaR, but create a logo that plays off the fruit (similar to the TNC poster)

3. Tagline: Use “Are you getting all the juicy news?” in mass marketing of PeaR

4. Create a better “descriptor/positioning statement” which addresses the new, wider target market

PeaR logo

On behalf of TF-CPR, a designer was commissioned to mock up some simple logos

The result was the following drafts In layout, looks like this

PeaR positioning statement

PeaR positioning statement – what is wrong with it?

Contributions for PeaR are global Some specific organisations, like Internet

Society, are posting news. Are they networking? It’s a mouthful! It’s not compelling. No explicit/implied benefits. You’ve heard of speed-dating? Now we are going to speed-brainstorm Come up with your best positioning statement

in 5 minutes. Hint: (Product / Service / Company /

Person) is the one (your category) that provides (your target audience) with (your key benefit) because (reason to believe you can deliver the benefit).

RESULTS of tagline brainstorm

Votes Tagline 0 Global News for Networkers

4 News for Networkers

0 News for the Research Networking Community

1 Human readable news for geeks

7 Sharing the news of networking communities

Share the pear!

Any other juicy business…?