TELLING A STORY WITH DATA · 2017. 12. 1. · Ann K. Emery | November 30, 2017 CDC Dataviz SAG...

Ann K. Emery | www.annkemery.com November 30, 2017

CDC Dataviz SAG Kick-Off 1

TELLING A STORY

WITH DATA

ANN K. EMERYWWW.ANNKEMERY.COMTWITTER: @ANNKEMERY

Take Your Skills to the Next Level

Ann K. Emery www.annkemery.com



ANALYZE YOURAUDIENCE

① What’s going well? What’s not going well?

② Did we reach our goals? Why or why not?

③ What increased over time? Decreased? Stayed the same?

④ What’s surprising? What unfolded as expected?

⑤ Which information needs to be shared with others? Who else needs to see this?

What’s Worth Visualizing?




Reports Executive Summaries

Press Releases

Appendices

One-Pagers

Live Presentations Dashboards Infographics

Which Format is Best for Each Viewer?


43%

Project B55%

32%Project C33%

11%

Project A74%

Beforegrant

funding

Aftergrant

funding

Project results before and after implementation of grant

43%

Project B55%

32%Project C33%

11%

Project A74%

Beforegrant

funding

Aftergrant

funding

Project A had the greatest gains after the four-year grant funding

Are Viewers Expecting a Story?




0

10

20

30

40

'08 '15

Number of studies funded each year

0

10

20

30

40

'08 '15

We’re funding more studies each yearBeginning in 2013, we set aside new funding to measure the effectiveness of our initiatives.

New policy introduced

Are Viewers Expecting a Story?


ANALYZE YOURDATA



Analyze Your Data


CHOOSE THERIGHT CHART



Choose the Right Chart annkemery.com/cdc


In ABC County last year...

…1% of Group A

…6% of Group B

...10% ofGroup C

Square Pie




In ABC County last year...

…1 person from Group A

…6 peoplefrom Group B

...10 peopleFrom Group C

Waffle


http://www.washingtonpost.com/blogs/wonkblog/wp/2015/06/16/chart-the-animals-that-are-most-likely-to-kill-you-this-summer/

Icon Array


http://www.washingtonpost.com/blogs/wonkblog/wp/2015/06/16/chart-the-animals-that-are-most-likely-to-kill-you-this-summer/



Icon Array


Washington Post, Fired/Rehired, https://www.washingtonpost.com/graphics/2017/investigations/police-fired-rehired/?utm_term=.03ad8d0979fc

Clustered Bar Chart…

33%

39%

14%

57%

16%

76%

60%

54%

70%

77%

73%

71%

79%

62%

89%

0% 100%

Outcome 5

Outcome 4

Outcome 3

Outcome 2

Outcome 1

Sycamore Food Bank Marlowe Youth Center Heart and Hands


https://www.washingtonpost.com/graphics/2017/investigations/police-fired-rehired/?utm_term=.03ad8d0979fc



…into Small Multiples Bar Chart

33%

39%

14%

57%

16%

0% 100%

Outcome 5

Outcome 4

Outcome 3

Outcome 2

Outcome 1

76%

60%

54%

70%

77%

0% 100%

Outcome 5

Outcome 4

Outcome 3

Outcome 2

Outcome 1

73%

71%

79%

62%

89%

0% 100%

Outcome 5

Outcome 4

Outcome 3

Outcome 2

Outcome 1

Sycamore Food Bank Marlowe Youth Center Heart and Hands


Tree




http://newsmap.jp/

World Bank, http://blogs.worldbank.org/opendata/2017-atlas-sustainable-development-goals-new-visual-guide-data-and-development

Tree


When every indicator has the same target:

When every indicator has a different target:

Progress Towards a Goal

95%

79%

64%

79%

0%

80%

IndicatorA

IndicatorB

IndicatorC

IndicatorD

Target80%

A B C D

95%

79%

64%

79%

IndicatorA

IndicatorB

IndicatorC

IndicatorD

Target

Result

Key

A B C D


http://newsmap.jp/http://blogs.worldbank.org/opendata/2017-atlas-sustainable-development-goals-new-visual-guide-data-and-development



Heat Maps


Tile Grid Maps


http://annkemery.com/portfolio/tile-grid-maps/

http://annkemery.com/portfolio/tile-grid-maps/



Tile Grid Trendline Maps


http://annkemery.com/portfolio/tile-grid-trendline-map/

Nature, http://www.nature.com/srep/2014/141223/srep07600/full/srep07600.html

Network Maps


http://annkemery.com/portfolio/tile-grid-trendline-map/http://www.nature.com/srep/2014/141223/srep07600/full/srep07600.html



http://visualoop.com/26637/revisiting-the-work-of-chiqui-esteban

Network Maps


20,955residents

14,282

51,076

41,878

28,628

23,337

15,611

6,798 5,062

0 - 9 10 -19 20 - 29 30 - 39 40 - 49 50 - 59 60 - 69 70 - 79 80+

Age ranges

Histograms


http://visualoop.com/26637/revisiting-the-work-of-chiqui-esteban



Population Pyramids


3.4%3.4%3.4%

3.5%3.5%

3.3%3.2%

3.4%3.5%

3.6%3.4%

3.0%2.7%

2.0%1.4%

1.0%0.7%

0.5%

Under 55 to 9

10 to 1415 to 1920 to 2425 to 2930 to 3435 to 3940 to 4445 to 4950 to 5455 to 5960 to 6465 to 6970 to 7475 to 7980 to 84

85 and over

3.2%3.3%

3.2%3.4%3.4%

3.3%3.3%

3.5%3.5%

3.7%3.6%

3.3%3.0%

2.3%1.7%

1.3%1.1%1.1%

Males Females

http://annkemery.com/portfolio/population-pyramid/

0

15

30

45

60

'00 '02 '04 '06 '08 '10 '12 '14 '16

Arts

Children

Education

Health

Older Adults

Religion

Spaghetti Line…


http://annkemery.com/portfolio/population-pyramid/



0

15

30

45

60

'00 '16

Arts

0

15

30

45

60

'00 '16

Children

0

15

30

45

60

'00 '16

Education

0

15

30

45

60

'00 '16

Health

0

15

30

45

60

'00 '16

Older Adults

0

15

30

45

60

'00 '16

Religion

…into Small Multiples Lines


Rakesh Mohan, http://aea365.org/blog/dvr-tig-week-rakesh-mohan-lance-mccleve-tony-grange-bryon-welch-and-margaret-campbell-on-sankey-diagrams-a-cool-tool-for-explaining-the-complex-flow-of-resources-in-large-organizations/

Sankey Diagrams


http://aea365.org/blog/dvr-tig-week-rakesh-mohan-lance-mccleve-tony-grange-bryon-welch-and-margaret-campbell-on-sankey-diagrams-a-cool-tool-for-explaining-the-complex-flow-of-resources-in-large-organizations/



Oregon Learns, http://oregonlearns.org/learn-more/redesign-issues/

Sankey Diagrams


Reuters Graphics, http://graphics.thomsonreuters.com/15/migrants/index.html#section-asylum

Sankey Diagrams


http://oregonlearns.org/learn-more/redesign-issues/http://graphics.thomsonreuters.com/15/migrants/index.html#section-asylum



Washington Post, http://knowmore.washingtonpost.com/2015/04/01/how-a-great-american-migration-to-california-reversed-itself/

Sankey Diagrams


Light Lines and Dotted Lines


30%

Goal52%

20%

Progress71%

0%

100%

Jan Dec

20%

A71%

30%

B52%

0%

100%

Jan Dec

Progress Towards a Goal Estimations

http://knowmore.washingtonpost.com/2015/04/01/how-a-great-american-migration-to-california-reversed-itself/



Washington Post, http://www.washingtonpost.com/news/wonkblog/wp/2015/01/08/middle-age-is-slightly-less-terrible-when-youre-married/

Uncertainty Shading


New York Times, https://twitter.com/nytgraphics/status/560544620120395776

Calendars


http://www.washingtonpost.com/news/wonkblog/wp/2015/01/08/middle-age-is-slightly-less-terrible-when-youre-married/https://twitter.com/nytgraphics/status/560544620120395776



One-word survey or interview responsesWord Clouds


New York Times, http://www.nytimes.com/interactive/2016/07/29/us/elections/trump-clinton-pence-kaine-speeches.html

Color-Coded Phrases


http://www.nytimes.com/interactive/2016/07/29/us/elections/trump-clinton-pence-kaine-speeches.html




Color-Coded Phrases



Color-Coded Phrases


http://www.nytimes.com/interactive/2016/07/29/us/elections/trump-clinton-pence-kaine-speeches.htmlhttp://www.nytimes.com/interactive/2016/07/29/us/elections/trump-clinton-pence-kaine-speeches.html




Color-Coded Phrases


Website annkemery.com


http://www.nytimes.com/interactive/2016/07/29/us/elections/trump-clinton-pence-kaine-speeches.html



DECLUTTER

1

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Remove or Lighten Unnecessary Ink




Remove Legends and Label Directly

NPR, http://www.npr.org/blogs/money/2014/10/21/357629765/when-women-stopped-coding





http://www.npr.org/blogs/money/2014/10/21/357629765/when-women-stopped-codinghttp://www.npr.org/blogs/money/2014/10/21/357629765/when-women-stopped-coding



Medical SchoolLaw School

Physical Sciences

Computer Sciences







http://www.npr.org/blogs/money/2014/10/21/357629765/when-women-stopped-codinghttp://www.npr.org/blogs/money/2014/10/21/357629765/when-women-stopped-coding



B

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Se

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Oct

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No

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Jan

-16

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Mar

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May

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Jun

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Your Turn


B

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100

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400

Jan

20

15

Fe

b

Mar

Ap

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May

Jun

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Your Turn




B

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Jan2015

Apr Jul Oct Jan2016

Apr Jul Oct Jan2017

Your Turn


B

A

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100

200

300

400

Jan2015

Jan2016

Jan2017

Your Turn




B

A

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100

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2015 2016 2017

Your Turn


B

A

0

100

200

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'15 '16 '17

Your Turn




Rates of Adults and Adolescents Living with Diagnosed HIV Infection

Year-end 2014—United States and 6 Dependent Areas

N = 970,319 Total Rate = 360.0

American SamoaGuamNorthern Mariana IslandsPuerto RicoRepublic of PalauU.S. Virgin Islands

0.055.112.6

567.322.8

642.1

Note. Data include persons with a diagnosis of HIV infection regardless of stage of disease at diagnosis. Data are based on address of residence as of December 31, 2014 (i.e., most recent known address).

22%

33%

19%

16%

9%

0

10

20

30

40

13‒24 25‒34 35‒44 45‒54 ≥55

Diagnoses of HIV Infection among Adults and Adolescents

by Age at Diagnosis, 2015—United States

N = 39,393

Age at diagnosis (yr)

Dia

gno

ses,

%

Note. Data include persons with a diagnosis of HIV infection regardless of stage of disease at diagnosis. Data for the year 2015 are preliminary and based on 6 months reporting delay.



22%

33%

19%

16%

9%

0

40

13‒24 25‒34 35‒44 45‒54 ≥55

% of Diagnoses

2015—United States. N = 39,393. Data include persons with a diagnosis of HIV infection regardless of stage of disease at diagnosis. Data for the year 2015 are preliminary and based on 6 months reporting delay.

Age When Diagnosed

22%

33%

19%

16%

9%

0

40

13‒24 25‒34 35‒44 45‒54 ≥55

% of Diagnoses

2015—United States. N = 39,393. Data include persons with a diagnosis of HIV infection regardless of stage of disease at diagnosis. Data for the year 2015 are preliminary and based on 6 months reporting delay.

1 in 3 People with HIV are Diagnosed between Ages 25 and 34



CLARIFY WITHCOLOR


Find Color Codes in Style Guides



Find Color Codes with Eyedroppers


Find Color Codes with Paint




Normal Protanope Deuteranope

Color Vision Testing, http://colorvisiontesting.com/what%20colorblind%20people%20see.htm

Ensure Legibility for Colorblindness




Color Vision Testing, http://colorvisiontesting.com/what%20colorblind%20people%20see.htm

http://colorvisiontesting.com/what colorblind people see.htmhttp://colorvisiontesting.com/what colorblind people see.htm



No Yes







Ensure Legibility in Grayscale






Test Your Colors

Purple 120, 29, 125

Green 0, 133, 62

Blue 126, 175, 204

Orange 235, 136, 28

Yellow 255, 222, 107


Test Your Colors




Test Your Colors


Color-Code by Category




Outline Slides Handout



TechnoServe 2016 Impact Report, http://www.technoserve.org/blog/lasting-solutions-2016-impact-report



http://www.technoserve.org/blog/lasting-solutions-2016-impact-report









http://www.technoserve.org/blog/lasting-solutions-2016-impact-reporthttp://www.technoserve.org/blog/lasting-solutions-2016-impact-report




TechnoServe 2016 Impact Report, http://www.technoserve.org/blog/lasting-solutions-2016-impact-report TechnoServe Results Portal, http://www.technoserve.org/blog/lasting-solutions-2016-impact-report



Color-Code by the Variable’s Scale

Binary No Yes

Sequential 1 2 3 4

DivergingStrongly Disagree

Disagree AgreeStrongly

Agree

Categorical Apples Oranges Bananas Pineapples

http://www.technoserve.org/blog/lasting-solutions-2016-impact-reporthttp://www.technoserve.org/blog/lasting-solutions-2016-impact-report



Los Angeles Times, http://www.latimes.com/local/lanow/la-me-drought-gone-20170223-story.html



Scientific American, http://www.scientificamerican.com/article/diets-around-the-world-are-becoming-more-similar1/



http://www.latimes.com/local/lanow/la-me-drought-gone-20170223-story.htmlhttp://www.scientificamerican.com/article/diets-around-the-world-are-becoming-more-similar1/



Washington Post, https://www.washingtonpost.com/graphics/2017/local/virginia-politics/jobs/?%3Ftid%3D=sm_pg&utm_term=.0a7ff35884ed



Washington Post, https://www.washingtonpost.com/news/wonk/wp/2016/08/05/map-real-americans-wear-jorts/



https://www.washingtonpost.com/graphics/2017/local/virginia-politics/jobs/??tid%3D=sm_pg&utm_term=.0a7ff35884edhttps://www.washingtonpost.com/news/wonk/wp/2016/08/05/map-real-americans-wear-jorts/




Saturate to Draw Attention

Pew Research Center, https://twitter.com/pewglobal/status/615519689901477888


Saturate to Draw Attention

https://twitter.com/pewglobal/status/615519689901477888




Your Turn


Your Turn




Your Turn

Guttmacher Institute, Beyond the Rhetoric: The Real-World Impact of Attacks on Planned Parenthood and Title X, https://www.guttmacher.org/gpr/2017/08/beyond-rhetoric-real-world-impact-attacks-planned-parenthood-and-title-x

CLARIFY WITHTEXT

https://www.guttmacher.org/gpr/2017/08/beyond-rhetoric-real-world-impact-attacks-planned-parenthood-and-title-x




Brand Visuals with Custom Fonts


Brand Visuals with Custom Fonts

www.eval.org/AEAin2020

http://www.eval.org/AEAin2020




Find Fonts in Style Guides

New York Times, http://www.nytimes.com/2014/09/30/upshot/forecasting-the-fall-of-the-two-hour-marathon.html?abt=0002&abg=1

State the Story in the Title


http://www.nytimes.com/2014/09/30/upshot/forecasting-the-fall-of-the-two-hour-marathon.html?abt=0002&abg=1



6 projects (1%) 14 (2%)44 (5%)

221 (34%)

418 (52%)

54 (6%)

0

100

200

300

400

500

HighlyUnsatisfactory

Unsatisfactory ModeratelyUnsatisfactory

ModeratelySatisfactory

Satisfactory HighlySatisfactory

Annotate


6 projects (1%) 14 (2%)44 (5%)

221 (34%)

418 (52%)

54 (6%)

0

500





Annotate




6 projects (1%) 14 (2%)44 (5%)

221 (34%)

418 (52%)

54 (6%)

0

500





Annotate


6 projects (1%) 14 (2%)44 (5%)

221 (34%)

418 (52%)

54 (6%)

0

500





693 projects (92%) were rated as moderately satisfactory or higher

Annotate




Average

140

150

160

170

180

190

64 66 68 70 72

We

igh

t (p

ou

nd

s)

Height (inches)

Make Sure Text is Horizontal


Average

140

150

160

170

180

190

64 66 68 70 72

Weight (pounds)

Height (inches)





95

80

70

6055

40

32 3025



95

80

70

60

55

40

32

30

25

Virginia

Maryland

New York

New Jersey

South Dakota

Montana

Oregon

Minnesota

Ohio





BEFORE/AFTERMAKEOVERS

Small Edits, Big Impact




Households Served in Two Counties

Households Served in the ABC Program

County County 1 County 2 Total

September 107 182 289

October 109 173 282

November 135 156 291

December 148 153 301




A Table within a Slidedoc


0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

FY14 FY15 FY16 FY17

Benchmark Improved scores

Students with Improved Reading RIT Scores

Pe

rce

nta

ge

of

stu

de

nts



60% 60% 60% 60%

100%

43%

56%

79%

0%

100%

FY14 FY15 FY16 FY17

Nearly 4 in 5 Students Improved their Reading Scores This year, 79% of students showed improvements, which exceeded our goal of 60%. There have been some ups and downs along the way—although 100% of students improved in FY14, that number dipped to 43% in FY15.

Students with improved scores

Benchmark

50%45%

5%

68%

27%

5%

Not Eligible

Free Lunch Eligible

Reduced-Price Lunch Eligible

Outer Ring is the ABC SchoolInner Ring is the District



27%

45%

5%

5%

0%

100%

Reduced-price meals

Free meals

Other District Schools

More of Our Students Need Free or Reduced Meals Compared to Students in Our District

Our School

In our school district,32% of students qualify for free (27%) orreduced-price lunch (5%).

In the ABC School,50% of students qualify for free (45%) orreduced-price lunch (5%).



3 in 10 students in our district qualify for free or reduced lunch

5 in 10 students in our school qualify for free or reduced lunch



NEXTSTEPS



84% are Latino or African American

3

4

4

7

11

22

25

40

250

380

Caucasian

Arab Descent

Unknown

Asian

Native American

Other

Multiracial

African Descent

African American

Latino youth

Organization Name www.organizationwebsite.com

Our cultural diversity

TELLING A STORY WITH DATA · 2017. 12. 1. · Ann K. Emery | November 30, 2017 CDC Dataviz SAG...

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Transcript of TELLING A STORY WITH DATA · 2017. 12. 1. · Ann K. Emery | November 30, 2017 CDC Dataviz SAG...