SCG is a customer acquisition platform provider specialising in delivering customer acquisition solutions for the insurance, telecoms, auto sales, and financial sectors in the Caribbean.

Our platforms enable providers to turn websites into interactive and engaging customer acquisition platforms improving the return on their digital marketing.

The ApplyOn customer acquisition platform makse it simple for businesses to digitalizing their sales teams and processes and turn websites into powerful acquisition platforms.

At SCG over the past 7 years we’ve delivered over 130 acquisition solutions for leading insurers, banks, lenders, telecom providers, car dealers and other businesses in the Caribbean and each year we generate US$100m’s in loan applications and tens of thousands of leads online. ApplyOn has been developed to help businesses digialize your customer acquisition and deliver more online.

ApplyOn is a customer acquisition platform with three powerful solutions to digitalise and improve your sales processes, turn your websites into powerful acquisition platforms and improve your digital ROI.

Our ApplyOn solutions integrates with ServisBot offering digital Proposal Form, Contracts and KYC Document collection. Customers receive and email and SMS and follow a simple process to onboard their documents and track their progress.

On-Boarding Benefits:• Reduce agent time and branch visits• Seamless customer experience• Security in the cloud• Customise to meet your needs• Rapid deployment

On-Boarding Tools:• KYC Document Collection • Live Chat Customer Support • Customer Documents Requests• Digital Contracts & Documents • Online Payments• E-Signatures

Collect customer documents seamlessly via web, email and SMS with the ServisBot manager integrated into ApplyOn LMS.

Our ApplyOn Lead Management System (LMS) is a suited for medium to large businesses seeking to manage their sales channels and agents. With its cloud based delivery it enables mobile workforces and with fees significantly below CRM solutions onboard all your staff with no per-agent billing the platform is highly flexible, scalable and cost effective.

LMS key features:• Track all new sales leads through the sales funnel. • Assign agents and track performance. • Migrate won leads in your business ERP/ CRM. • Track lead history. • Generate reports:

• By channel• By team• By agent• By product• By region

• Build customisable dashboards. • Manage security in the cloud.

Our pricing, availability and affordability calculators for finance, insurance, auto dealers, telecoms and retail offers dynamic pricing and inventory options that generate leads, filter prospects and can be deployed independently or with the LMS.

Our ApplyOn calculators turn mobile and desktop static websites and landing pages into engaging customer acquisition platforms. Our solutions automate several sales steps and improve lead generation on average by over 300%.

We customise each user journey to enable customers to check affordability and find the right product before applying. This also enables pre-qualification for items like loan finance.

We deployed a range of life insurance calculators working closing with underwriting teams to digitalise the quotations with simple to use calculators for customers online and agents in branch, in the call centre and in the field.

Our dynamic listings solutions have been deployed for broadband and TV packages, new and used car listings, credit cards and mobile bundles. They enable easy inventory management and for customers to find the best solution easily online.

We provide market leading design and development solutions to turn websites into powerful and interactive customer acquisition platforms with fast and simple customer acquisition journeys.

Our customer acquisition platforms are highly engaging and interactive and are a cost-effective and flexible way to improve customer acquisition on your websites from your digital marketing activities.

We provide programmatic advertising and our online marketplaces to help you maximise your customer acquisition performance from our certified Google marketing team.

Our ApplyOn platforms supported by our development and marketing solutions from our experience digital teams that create high-performance digital sales funnels that deliver proven, market leading results.

We have designed and developed some of the Caribbean’s highest performance acquisition websites for leading brands in finance, autos insurance and more.

We can create intuitive and easy to use websites and landing pages to host your lead generation calculators and turn static pages into powerful and engaging customer acquisition solutions.

SCG also offers a B2C marketing platform for brands in T&T and Jamaica built on the ApplyOn platform. It is an online marketplace that generated 1.4 million visits last year from 584,000 unique users in T&T and Jamaica. These visitors generated US$109m in online finance applications and 21k verified leads to over 30 leading banks, insurers and service providers.

Our certified Google Partner marketing team can also provide market leading results for programmatic search, display and lead advertising that is data-driven and delivers real results.

Analytics & Marketing Tech

Training & Testing

Functionality Development

Integrations

UI/ UX Design

Customer Journey Mapping

Internal Analysis

External Solutions

Digital Opportunities

Technical Constraints

Our 5D Implementation approach ensures detailed research and design prior to deployment to minimise development time and costs and has continuously enabled us to deliver projects on time and on budget.

Head of Development – Lester Nidham

>10 years senior software engineer ex-

InfoTech and Medullan.

Chair - Barry O’BrienMD of WCC, Honourary Consulfrom Jamaica to Ireland, x-DigicelCEO for Jamaica and Barbados.Chartered Director & Engineer

Victor Corcoran - IrelandCEO Online of UK PLC Paddy Power/Betfair. Former FundManager Irelands Smart TechFund, x-Digicel CEO, x-CEOxSellco

William Craig - Jamaica CEO and Owner of Billy Craig Insurance Brokers.

CEO – Robbie BurnsFounder SCG and co-founder of REDjetand, Airone Limited. Senior consultant with 15 years executive experience.

COO– Paddy Downey

Ex-Director of Revenue & Relationship

Manager for CarTrawler and software

developer at Jinny Software and Vero

Solutions.

Head of Insurance – James Kay

>20 experience in digital, James has

worked with SCG over 7 years

specialising in end-to-end sales

solutions for FIs. Derek Waddel - TrinidadEx-COO of Coca-Cola Caribbean and director of ThinkInsure Insurance Canada.

Insurance Sales – Jamila Griffith

Jamila has over 5 years experience working

on sales processing and conversion with

SCG.

Senior Management Company Directors

Ciaran Burke - BarbadosCo-MD of WCC, x-Digicel CEOand Regional CFO, x- Big FourAudit ManagerChartered Accountant

Company Backers

We’ve worked with leading global and regional brands across banking, automotive sales, insurance, online payments and telecoms over the past 8 years across over 50 projects.

Generated 12,700 new Mastercard® credit card applications in 90 days with a 100% digital strategy which included end-to-end design, development marketing and process management.

Delivered digital transformation consulting including key product strategy and design across 7 brand projects with development supported by a dedicated agile team (eTaaS) solution.

Completed a high performing UX and customer journey design for the new KBC.ie website as part of the overall website development project.

SCG has a proud track record in delivering projects at scale, on time and on budget. We seek to build valued partnerships through our values of trust, operational excellence and going the extra mile.

Gregory Rose, Managing Director, Lynch Insurance.

Socialcore helped us to understand the digital landscape and to build our digital business. We now have a strong online presence and strategy with the largest insurance website in Barbados which generated 100% of our new private line business …. Socialcore has helped us grow our customer base and made us relevant to a wide online audience.

Ed Ince, CEO & Group Director, Digicel Financial Technology.

Robbie and his team have worked on over a dozen projects with us over the last 3 years and manage our entire online operation with a dedicated team. All of our business lines under their management have grown substantially with a number of successful launches….SCG are an integral partner and part of our company….. They are a key part of our product & marketing team.

Mike Parris, CEO and Co-Founder, Prism Holdings.

…over the past year Socialcore have helped us launch a number of digital sales solutions and developed our digital marketing platform and the results have been fantastic…. I have found them very responsive, insightful and look forward to continuing our work with them.

MyCash Mobile AppProvided nearshore Extended Teams as a Service (eTaaS) solution delivering the core website and mobile banking app as well as automation, UX/UI design and technology services.

BestQuote Online BusinessEstablish 5 years ago, we rebuilt Barbados’ #1 insurance website completing the end-to-end business planning, design consulting and development.

Designed and built the Caribbean’s largest financial services website with 51,000 monthly site visits and 4,700 leads generated per month.

Paymaster Online Payment Delivered new website and strategy that grew US customers from <1,000 to over 25,000 per month. Services provided included strategy, website design, development, marketing and automation.

E-Commerce Designed and built the Caribbean’s largest e-commerce marketplace on Oracle’s E-Com platform for Digicel Group.

Digital TransformationWe designed and delivered a new digital strategy including a new mobile friendly website growing online sales leads from 0 to over 1,200 per month. Services provided included strategy, design, development, marketing and eTaaS.

Our unique location in the heart of one of world’s leading innovation centres gives us access to connections with leading tech providers.

We are lucky to work with over 20 FinTech partners specialising sales, security, data, payments, hosting, design and technology in Ireland, the US and Canada.

Not only can we leverage these partnerships for our clients, but through our overseas offices we also we make new connections for our clients’ helping them build their own digital eco-system and knowledge.

Ireland - Paddy Downey60 Dawson St, Dublin 2.paddy@socialcoregroup.com+353 87 1302-064

Barbados – James KayHaggat Hall, St. George.james@socialcoregroup.com+1 246 840-3984

Trinidad – Robbie Burns40 Hunter St, Port of Spain.robbie@socialcoregroup.com+1 868 396-2452