Contact: Elizabeth Isenberg Teeccino Caffé

(213) 841 1920elizabeth@teeccino.com

Teeccino Caffé: An Overview

• Founded: 1994 in Santa Barbara, California

• Founder & CEO: Caroline MacDougall, Founder and CEO

• Products: Teeccino® Caffeine-free Herbal Coffee in ten flavors: Maya Caffé, Maya Chocolaté, Maya Chai, Vanilla Nut, Hazelnut, Java, Mocha, Almond Amaretto, Chocolate Mint, Original.

• Markets: Teeccino is sold in natural and specialty food stores throughout the United States, Canada, Australia, Hong Kong, Japan and Britain. Teeccino is also available at www.teeccino.com.

From the cradle of the Mediterranean...During her career as an herbal tea designer, Caroline has created a wide variety of teas for top tea companies, but one gap remained. Nowhere in the tea world was there a caffeine-free match for robust, roasted coffee. Teeccino was created to capture that unmistakable, rich Mediterranean flavor. Beginning by roasting and grinding a variety of unique ingredients, Caroline created the first Teeccino formulas with ingredients like carob, barley, chicory, dates, figs and almonds that were originally from the Mediterranean and part of the healthy Mediterranean diet for centuries.

Organic Teeccino Maya Herbal CoffeeIn 2006, after working for a number of years to develop a new rainforest crop, Caroline launched a new line of herbal coffees for Teeccino. The Maya line of herbal coffees is certified organic and includes the novel ingredient, ramon nuts, a traditional food of the Maya civilization, which is wild-harvested in the Maya Biosphere Reserve in Guatemala.

- More -Ramon Nuts are nutrient rich, high in fiber and potassium, and have a delicious coffee-like flavor when they are roasted. 1% of sales from Teeccino’s three Maya flavors, Maya Caffé, Maya Chocolaté, and Maya Chai, support programs developing sustainable forest crops and educating women about nutrition in rural communities in Central America.

• Philosophy: Teeccino Caffé produces innovative caffeine-free beverages from all natural and organic ingredients that are nutritious and sugar-free. Teeccino’s mission is to inspire and educate our customers to achieve optimal health through providing superior products that promote and support healthy lifestyles. Teeccino pioneers the development of unique ingredients in developing countries that bring healthful benefits to our customers while benefiting the growers and collectors who provide them.

• Social Responsibility: Teeccino Caffé follows socially responsible business practices with its employees, its suppliers, and its customers. The majority of Teeccino’s ingredients are organically grown and Teeccino’s line of Maya Herbal Coffees is certified organic. Teeccino works in developing countries such as Guatemala and India to create new trade that brings more economic opportunity to people living in rural villages with limited sources of income.

Teeccino is dedicated to supporting rainforest preservation in Central America. 1% of sales from the Maya flavors in 2007 was donated to The Equilibrium Fund to conduct workshops educating women about the nutritional value of ramon nuts for their families. In 2008, Teeccino contributed 1% of sales to Vitamin Angels to support nutritional programs in Maya villages in Belize.

About Caroline MacDougallWith over 30 years in the herb tea industry, Caroline MacDougall has formulated a wide variety of herb-based beverages for numerous industry manufacturers. She began her career as a Vice President of Celestial Seasonings in the 1970’s and over the next three decades developed herbal tea lines for the Republic of Tea, Yogi Tea, Uncle Lee’s Teas and Organic India. Caroline continues to hold the position of “Minister of Herbs” at The Republic of Tea.

Teeccino EndorsementsA number of prominent doctors have endorsed Teeccino and helped to publicize the health benefits of being caffeine-free by recommending Teeccino in their books and newsletters including Dr. Andy Weil, Dr. Christiane Northrup, Dr. Bernie Siegel, Dr. John McDougall and Dr. Susan Lark. Teeccino is also recommended by a number of top selling authors including Kathy Freston, author of Quantum Wellness, Mariel Hemingway in Healthy Living From The Inside Out, Sophie Uliano in Gorgeously Green, Kat James in The Truth About Beauty, Ann Louise Gittleman in The Fat Flush Plan, and Stephen Cherniske in Caffeine Blues and The Metabolic Plan.

Our motto is: “Protect the gift of good health with Teeccino!” For more information got to www.teeccino.com. To get samples, images, press releases or to interview Caroline MacDougall, contact Elizabeth Isenberg on 213 841 1920 or email Elizabeth@teeccino.com

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